Shot with the Zebra motion control camera dolly on location and on a stage in Vancouver, British Columbia. The camera was a Phantom Gold HD high-speed camera at 600 FPS.
"A Book" is a Thai publishing house, that wanted to advertise when people were waiting, which is a great time to read a short story or nibble a little on a good book. They printed short stories on queueing tickets. They allowed people to attach short stories to their "I'll be late" text messages, anyone who was late could txt a number with the phonenumbers of their friends waiting for them, and they would receive a text message with a short story to occupy them while they waited. They also had "A Book" placemats in restaurants that people could read while waiting for their meal to arrive. Fast food eaters weren't left out, they had "A Book" line stickers, so one could read a novel while queueing up to order.
In short, time to kill? Read a book.
To demonstrate the performance and power of the new WRX STI, DDB Canada’s Toronto office created a real, flipbook or zoetrope that comes to life only when the vehicle passes by. See what happens when the pure performance of the 2011 Subaru WRX STI powers a commercial.
The animation was powered by the WRX STI driving past a series 760 hand-drawn frames to create one smooth animated story.
For the effect to work, we needed a laser level driving surface. It took meticulous testing to perfect the precise engineering involved. No post or CG was used to create the animation. All animation was filmed in camera, using the car itself.
An installation for The Task Force of Human Trafficking draws attention to the problem of women trafficking. Part of the campaign was a petition calling to adopt a law proposal by which consumption of sexual services is a criminal offense.
Real women were put on display with price tags and details including their name, weight, height and measures.
Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls.
The installation aroused huge amount of publicity both in Israel and around the world.