WaMu launches road-tour with Guinness Book world Record!

Washington Mutual tagged the Wexley School for Girls to create an approachable, engaging presentation that would intrigue first-time mortgage seekers and make them feel comfortable with the idea of a first house.

(read more fo mo')

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New global ad campaign for Coca Cola

Coke has announced that their new global advertising campaign by W+K will feature a new tagline, "Welcome to the Coke Side of Life," in an "attempt to make the drink more relevant to customers".

Mary Minnick, Coke’s head of marketing, says, "We believe there are times or a moment in the day when only a Coke will do, and that is the framework for our advertising."

And according to Adage.com, the "tagline will be tailored to different varieties of the brand within the larger trademark, including 'Chill on the Coke side of life,' presumably for Coke Zero".

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Commercializing Mardi Gras

Even with the devestation from Hurricane Katrina, New Orleans officials hope that their plan to sell the rights for $2 million USD to be official sponsor of the next Mardi Gras will provide enough funds to keep the party on this February.

New Orleans officials have ruled out offering a title sponsorship, in which a company's name would appear before the words "Mardi Gras." And corporate names won’t appear on floats. "We plan to handle that in a discreet way that doesn't compromise the cultural significance of Mardi Gras," says Ernest Collins, the economic-development office's executive director of arts and entertainment, who drafted the sponsorship proposal.
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Médecins Sans Frontières - Gaining ground - (2005) 0:60 (Belgium)

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Riverstreet Produces Comedy Central's "Holiday Parade from Hell, MN"

If you watched Comedy Central over the Thanksgiving holiday weekend, you might have caught its broadcast of the Thanksgiving "Holiday Parade from Hell, MN," produced by Los Angeles' Riverstreet Productions.

Set in the fictitious Minnesota town of Hell, the spots star Scott Adsit, a Second City alum, and former "Daily Show" correspondent Beth Littleford, as hosts who provide commentary on the parade floats, which have titles such as "Dad's New Wife," "DUI"--a.k.a. "Drunk Uncle Invitational," and "Cousins with Benefits." The floats take inspiration from the hard cold reality of many family Thanksgivings and the dark, often uncomfortable, but funny truths.

The campaign promotes Comedy Central's Xbox promotion, in which an Xbox 360 was given away every hour during the four-day Thanksgiving weekend.

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November's best newspaper ad, says NWA

This months NWA judge Euro RSCG's UK Director of Creativity, Gerry Moira, said about the winning ad:

"There's something joyously irreverent about this ad - the pastiche of the royal commemorative plates, the depiction of Margaret as a playgirl Princess - there's lots to enjoy.
The attention to detail, from the furry handcuffs to the Union Jack thong, is creative and eye-catching and underlines the cheekiness that permeates the whole execution. And it really worked - I actually watched the programme."

Read more to see the ad, you know you want to.

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The Official AdLand Advertising Tutorial: Part Three - Art Direction

Ah yes, ladies and gentlemen. It's time for the Official AdLand Advertising Tutorial again. So far we've covered radio and viral. Today in Part Three of our ongoing series, we bring you the advice you need (and don't) on Art Direction.

For all your ROAST BEEF needs

The Official AdLand Advertising Tutorial: Part Three - Art Direction.

Professors: Brent Hahn, John Backman, Alec Long, Jesper Hansen, Åsk Dabitch Wäppling, Brad Zabroski, Clayton T. Claymore, Michael Deane, Leslie Burns-Dell'Acqua, Noah Rosenberg, Jane Goldman, and Alex Stone (in no particular order.)

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No new holdiay ads for Absolut this year

Instead of creating new ads, Absolut is running old holiday ads from the last 25 years. At their site, you can select your favorite ad, and see how it stacks up against the others. In tandem with the rating you can send holiday cards with the ad on it and be entered for a chance to win a trip to Sweden.

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Starbucks red cup -live!

Starbucks continues to play with the red cup that they conceived of last year. Now the red cup stuck on the roof of a car goes live.

thomashawk.com has the picture, as they witnesssed the red car with the red cup on top and a smiling Starbucks guy in it on the Embarcadero in San Francisco yesterday.
When Thomas tried to alert the gentleman to the fact that he had forgotten his cup on the roof of his car, the man just smiled and said "I know, Happy Holiday's from Starbucks!". Dang! He was suckered into one of those... what should we call actor-based interactive ad-stunts like these? Davis who tips us says: "This may be a good way to attract attention, but I'm not sure if everyone appreciates being fooled by Starbucks."

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Rethink Copenhagen wins global B&O account

Rethink Copenhagen together with TAW and Grow nabbed the global B&O account from right under the noses of big name agencies - beating out W&K Amsterdam, Saatchi&Saatchi, Springer Jacoby and Dentsu from the pitch. More soon. :)

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