Evergreen - "Trees" & "Pollution" (2008) 2 x 0:30 (Canada)

Client/Brand: Evergreen Foundation
Script Title: ”Polution” & "Trees"
Agency: Problem Child Radio
Creative Team: Thomas Neuspiel & Matt Syberg Olsen
Creative Director: Thomas Neuspiel
Agency Producer: Matt Redmond
Facility House: KEEN
Sound Engineer: Andrew McCready
Director: Kai Koschmider
Production Company: Problem Child Radio
Client – Name & Address Evergreen Foundation - Spadina Ave. Toronto
Voice Actor: Kyle MacDonald, Rob Greenway
Air Date: July 2008


Purell - "Dirty Doorknobs" (2008) 1:03 (Canada)

Client/Brand: Purell Hand Sanitizer
Script Title: ”Dirty Doorknobs”
Agency: J Walter Thompson Toronto
Creative Team: Andrew Shaddick & Winston Chan
Creative Director: Martin Shewchuck
Agency Producer: Daina Liepa
Facility House: Keen Music, Voice and Sound Design
Sound Engineer: Andrew McCready
Director: Thomas Neuspiel
Production Company: problem child radio
Client: Johnston & Johnston Canada
Voice Actor: Michael Copeman
Air Date: April 2008


Keen's Curry Powder - Fuse - print, Australia

More hot food. I think I need to make myself a nice spicy chicken tonight. Mmm, curry.


Teppanyaki Food Fest - Prawn, Squid, Fish - print, India

GRT Radisson spices seafood during the Teppanyaki Food Fest - and doesn't this make it looks so deliciously hot!? I want some! JWT India are the fire-eaters who came up with these stunning visuals.


Rok Vegas - Rok your ass off - print, USA

The release states :

Rok Vegas, at the New York-New York Hotel & Casino, is a brand new nightclub that features all genres of music in a complete sensory-overload environment. Rok Vegas is the first ever club with a 360 degree video screen for an Imax-like club experience—throbbing music, pulsating lights and motion graphics surround the club and create a high energy, chaotic environment that can best be described as fun and sexy with an irreverent and edgy attitude. LA-based independent creative agency David&Goliath wanted to establish a brand image that would communicate what Rok’s “sexy, confident attitude” is all about. Through print and outdoor ads, the brand lets people know that Rok Vegas is THE club to come to for a high energy, don’t-give-a-f***, good time. David&Goliath’s goal was to generate excitement and momentum for the launch of the hottest new nightclub on the Vegas Strip.

- and so they did all that by... doing ads an average BrainCo student would laugh at. Yes folks, it's the old "rebus" campaign featuring some not so subtle euphemistic images instead of the various body parts you may rock off (like brown bags with the word "fun" printed on them, reaching too far kids!).
Extra annoying point: the release calls these "out-of-home" ads. For effs sake just say "outdoor" or something. "OOH" really gets on my nerves, it is as if you wish that I'd say "ooh!" when I see your campaign.


Scotch-Brite roller - Hair / Your clothes' hairbrush - print, Portugal

The line is nice, I'm just not so sure about the repeated one-trick pony visual. From Grey Lisboa (sounds cooler than "Lisbon").


Lasik Surgery Clinic - tack - print, Philippines

This visual sure to make any contact lens wearer cringe comes from DM9JaymeSyfu, Manila.


Olympia Womans Socks - Apartment, Entertainer, Japanese - print, France

Y&R Paris created this campaign for Olympia Womans Socks, they are Lingerie pour les pieds - lingerie for your feet. Which means that you can toss it on Elvis lookalikes and may have some Japanese businessman buying and sniffing your socks one day. Or worse. (God I want these pink & fluffy socks depicted here!)


Yellow Pages Etisalat - Raft - print, United Arab Emirates

:Impact BBDO Abu Dhabi brings us this simple print ad for the Yellow Pages.


The Microsoft Saga - Dropping Seinfeld and going back to the old.

Last week was a bit of colossal Microsoft mess wasn't it? We barely had to to pick our jaws up from the floor after seeing the Seinfeld & Gates "simple life" ads before they were yanked and replaced with the biggest "meh" testimonial ad you've ever seen.

While it looked hopeful for a moment - perhaps as Backman suggested the "Hodgman takeoff is the best idea they've had in a long time". But then Microsoft used the Hodgman PC guy from the Mac ads to make a point in the wrong way, big mistake.
There are a few rules of advertising - most which we break every day - but one you shouldn't mess with: When you are #1 in a segment you never ever mention the competition: You are not Avis, Microsoft - you are the biggest software company on the planet. Don't let some Apple-ad envy get to you. Look at other Microsoft campaigns at home to see how you do actually do some things right, even I want an X-box now (I even said so in the Metro paper) and those Zune's are looking mighty tempting too.

Lets face it, Microsoft can not make an all white clean crisp campaign like the "Mac vs PC" one for one simple reason - Microsoft is a software company. Apple is a soft+hardware company. They control the entire box. Of course you'll rarely have bugs appearing when a control freak makes sure their software runs on hardware they have chosen. Any operating system from Microsoft has to be designed for countless possibilities, and try to work on older hardware and any quirks appearing will be blamed on the software itself and not on the shit piece of hardware you bought or the fact that you need to figure out which drivers you need to make your peripherals play nice with it. Comparing Apple to Microsoft is like comparing a restaurant to a supermarket. You could in fact end up with the same dinner from both places if you had the skill set - but they are not selling the same thing. Pretending that they do has been the consistent mistake in Microsoft's advertising for years.

Then PC world reported that the 'I'm a PC' Ads were made on macs - someone get them a Pulitzer! Of course they frickin' were - they were made at an ad agency weren't they? I dare you to find a more mac-friendly environment. Macs reign supreme in the design and advertising space of the business world because way back in March 1985, the Apple LaserWriter was the first printer to ship with Adobe PostScript - so macs were the machines that ran the DTP revolution. We're a loyal bunch and as long as the Macs keep winning D&AD design awards, we will be decorating our offices with the pretty machines. But then we go home at night and play with our X-box.