Coca Cola = Happiness

The Media Guardian reports on Coca Cola's latest push for their Coke Side of Life campaign which began a few months ago. The new ad is expected to be rolled in in around 199 markets.

Moseley (executive creative director at Wieden & Kennedy Amsterdam) said that the "world inside a Coke machine" idea had the ability to cross any culture or language. He said the agency had looked at films with universal appeal, such as Shrek, adding that Coke needed to think like Disney.

Super adgrunts check out the new spot "Happiness Factory":

Adland: 
 

Snoop Dogg cleans up dirty mouth

GoodCleanFeeling from Orbit Gum features Snoop Dogg. Supposedly he's cleaning up his dirty mouth (if you believe that I've got a bridge in Brooklyn to sell you).

Adland: 
 

Bad ad! Go stand in the Badland corner

sandeepmakam reckons that these BBC "corner" ads, are a bit like these

Badland: 
 

ASH ad wins Best of Show

Best of Show at the IPA Best of Health Awards 2006 went to an anti-smoking advertisement by Clear Marketing Communications for ASH (Action on Smoking and Health). The full list of winners can be viewed at the BestOfHealthAwards website. Read on to see the ad.

Adland: 
 

Hasta La Vista Manuel Battista

What do you do when your ad salesman leaves? Write a song! That's what a group of emap folks did as a goodbye present to Manuel Battista left after 15 years with the company. The song was composed by Andrew Bailey, a collegue and friend of Battista, who also writes stage musicals, has a show broacast by the BBC on primetime television. Since last week the song has gone around the work and Bailey has been interviewed by radio stations as far flung as Melbourne and Scotland.

'Hasta la vista, Manuel Battista' reached No 70 as so many colleagues at publishers Emap logged on to hear it.

Manuel Battista said: "I was gob-smacked. It was a complete surprise - it's a fabulous song! They even put it up on its own website, so the whole world can hear it.

"They managed to summarise 15 years of my life in three verses, make it rhyme and set it to music. I was blown away."

Listen to Hasta La Vista Manuel Battista here.

Adland: 
 

Link Lust in Adland

Adscam points to a McDonald's ad from Russia.

Cheetos and Mountain Dew product placement in an animated clip where characters from console games play Dungeons and Dragons. (via screenhead)

Brands (are)(will become) channels - Takes a look at the ongoing trend.

Virtual Burma Shave randomly generates copy from the classic ads.

W+K London point to a spoof of their Rooney ad.

Beam me up, Molson - A rather Shatnerian homage.

Peta are strutting that tired old "I'd rather be naked than wear fur" thing again, using Pamela who we'd rather see with a paper bag over her face.

Copyranter turns one year old! Like MaketheLogobigger (also birthday boy) already noted, June is a big blog birth month. I don't know if this means everyone was screwing around in September, but probably.

Adland: 
 

Blogs really are like grassroot journalists

Blogs have it made. Finally they can be taken as seriously as the "real" media moguls and old-school journalists. How do we know? Some in the ranks are shilling stuff in their writing for cash. Yup, product placement is all the rage, in blogs and newspapers alike.

Polluting The Blogosphere "Bloggers are getting paid to push products. Disclosure is optional "

But media today is so cynical that you have to come out and say that shilling without disclosure is a bad idea. Like Murphy, one BlogStar client shrugs off such concerns. "With a large enough network, you get a good representation of who disclose, who disclose partially, and others who go another way," says Mike Friedman, director of interactive marketing services for Darden Restaurants, who worked with BlogStar this spring for the 32-location chain Bahama Breeze. Friedman says BlogStar built Web traffic, and stats from blog tracker Technorati show that mentions of Bahama Breeze spiked during the promotion.

Marketers Say They Pay for Play in News Media (NYT login req.)

An annual poll conducted by PR Week magazine and Manning Selvage & Lee, a public relations firm, asked 266 marketing executives if they had ever paid for broadcast or editorial placement. Nearly half said yes. And nearly 46 percent of those who had not paid for placement replied that they would consider doing so in the future.

Pay for play is bad news AdAge (login req. +1 credit)

A new survey finds that nearly half of senior marketing executives have paid for editorial coverage in print or on TV news. This is ethically deplorable, unconscionable and unacceptable.

Adland: 
 

Digg alikes in the ad world

There are - so far - two "digg-alikes" in our online adworld. First is marktd "marketing news for marketers by marketers" created by Piers Fawkes and the psfk-posse, and now there's also adveracio.us (with a cute nod the del.icio.us url) created by Reid a self-described "adblog, ad news junkie ".

Both of these sites are a place to collect and aggregate ad and marketing news, social bookmarking digg-style. You login, and add all the things you find interesting and if other users like it too, they mark it up. High scores collect on the front page. So if you have an 'insatiable appetite for advertising news' - try adveracio.us out, ditto for marketing news at marktd.

Adland: 
 

Boston car dealer keeps the kitsch ads coming

Boston area car dealer Ernie Boch already has shown himself getting hitched to himself and as the Coppertone Girl. In this new ad he gets funky Saturday Night Fever style. You've got to love the random "hot chick" they threw in to try to modernize the look of the ad.

Read more to check it out.

Adland: 
 

Lost Cannes Lion

Tom Eriksen an employee at Farfar claims to have lost his Lion at the MSN Beach Party after the awards show. He's offering $1000 to the person who can recover his lost lion - or something resembling one.

I was drunk and I regret it.

Adland: 

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