Regional ads aired.

Hyundai - "Assurance" - :30
Summary: Spotlight the new "Assurance Program" with a new ad called "Contract." The Assurance Program allows new-vehicle buyers or leasees to return cars for up to a year after purchase if they lose their income due to a job loss. The free coverage is available to all buyers at participating dealerships and covers up to $7,500 in a buyers' negative equity.
Agency: Goodby, Silverstein & Partners, San Francisco
Review: Yawwwwwwwwwn.

Coca-Cola Co./Coke Zero - "Mean Troy" - :30

Game On! It's time to see if those $3 million in air time was well-spent or even worth it for the advertisers who sucked it up in this poor economy to maintain or start their reputation as a Super Bowl advertiser.


Anheuser-Busch/Bud Light - "Meeting/Office Cuts" - :30

Summary: Folks are in a budget cutting meeting for their office, and things go arwy when one person suggests they stop buying Bud Light for every meeting.
Agency: DDB, Chicago