Regional ads aired.
Hyundai - "Assurance" - :30
Summary: Spotlight the new "Assurance Program" with a new ad called "Contract." The Assurance Program allows new-vehicle buyers or leasees to return cars for up to a year after purchase if they lose their income due to a job loss. The free coverage is available to all buyers at participating dealerships and covers up to $7,500 in a buyers' negative equity.
Agency: Goodby, Silverstein & Partners, San Francisco
Here's your Swedish lesson for the day, dear adgrunts:"Skillnaden är" means "The difference is". Also, Swedes were terribly flattered and made a big deal about this in the national morning papers. Sweden in superbowl (SvD). We're good sports. Whatever they're speaking is not Swedish. It might be Swedish Chef.
Coca-Cola Co. - "Avatar" - :30
Summary: In "Avatar," a new ad of the Open Happiness campagin, people take on the look of their avatars as they move through life engrossed in their digital worlds.
Agency: Wieden & Kennedy
Review: Cute - plays well off the "real thing".
Bridgestone - "Hot Item" - :30
Bridgestone - "Taters" - :30
Summary: Features Mr. and Mrs. Potato Head. An excursion on a picturesque mountain road takes an unexpected turn when they encounter a herd of sheep on a tight curve.
Agency: Richards Group, Dallas
Review: Cute. Not memorable.
NBC Universal's Universal Pictures - "Fast and Furious."
Game On! It's time to see if those $3 million in air time was well-spent or even worth it for the advertisers who sucked it up in this poor economy to maintain or start their reputation as a Super Bowl advertiser.
Anheuser-Busch/Bud Light - "Meeting/Office Cuts" - :30
Summary: Folks are in a budget cutting meeting for their office, and things go arwy when one person suggests they stop buying Bud Light for every meeting.
Agency: DDB, Chicago