In order to communicate the premiere of FOX's new TV Show- Friday Night Lights, a guerrilla campaign was made inspired in the show's universe, bringing to Lisbon cheerleaders and football players.
Friday Night Light premiere was sunday, 2oth of July, on FOX Channel.
-Choreographed cheerleaders danced at TV Show soundtrack attracting attention to passers-by .
-A portuguese footbal team played with eachother in the streets, attracting passers-by, the players handed out flyers with info about the show.
-Several statues were dressed with football uniforms, communicated the premiere of the TV Show.