Top ten worst branding mistakes.

Mediaweek When good ideas go bad, a top ten list of the worst branding mishaps. Dasani is amoung them naturally, and so is the infamous Hong Kong poster.

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Trivia Chain part three winner.

Arite, first up I'd like to say that this was really really hard to judge who should win the Jewelboxings. So many jingle-rhymes were rather funny - gems like Hinchcliffes new coke-song:

I'd like to teach the word to quiz
in perfect harmony

I'd like to say, the answer is
Fay Weldon and Salman Rushdie.

I'd like to pose another link
In this crafty chain

So tell me who spilled Cinzano on
Joan Collins on a plane.

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The unspoken rules of graphic design.

1. Your fonts will default to the worst possible font available on the machine you are showing your work on.

2. If you have two versions of a photo, the wrong one will make its way to the printer.

3. The less time you have the more useless your computer will become.

4. Promises made by the sales staff have no basis in reality.

5. The sales staff will promise anything.

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Best Yet goes to the lassies in London, Foote Cone Belding in Lisbon

(updated) Natalie Ranger and Eloise Smith from Rainey Kelly Campbell Roalfe/Y & R rocked the house at Best Yet in London. According to the Best Yet press release, Craig Hunt and James Humphreys, last years winners, share the number one position with the girls. The girls get the trip to Cannes though, representing the UK.

Natalie and Eloise positioned various family functions as small businesses, which they advertised throughout the newspaper. The adverts ranged from: Dial a Dad, free taxi service, we pick up from anywhere, to The folks B&B, there's always a bed for you (a single one mind) and Free relationship counselling, Nana's shoulder, for biased opinions 24/7. Each advertisement ended with the line Freephone home, BT Mobile Homeplan. 1,000 free minutes.

The judges were impressed with both the idea, and the execution of this campaign and commented: "It is actually quite humbling how good this is. It is amazing that you have turned this round in a number of hours."
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What is art direction?

Sunday cookie crumbs: Stephen Hay tackles the ever nagging question What is art direction? in this weeks alistapart.

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You Thought the Subservient Chicken Was Cool

The CP+B did it again, now for the Mini cooper. Strange world, strange imagination. Check out their new viral campaign and the story behind it at business2.blogs.com»

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Russel Davies: Interview with a planner

Russel Davies (we like him) is Head of Planning at W+K London since 2001. The same year he returned from the States where he worked at W+K Portland for nearly 6 years.
W+K London (Russel’s current alma mater) has won in the last 12 months: "Best Commercial of the Year" at the BTAA awards; 2 Silver Awards at 2004 Campaign Press Awards; 2 Golds for "Best Creative Brief and Briefing" and "Best Campaign for Established Product/Brand" at 2003 APG Strategic Planning Awards and most recently got a Grandy (grand Prix) at 2004 Andy Awards.

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Best ass wins - Sloggi and Daewoo competition.

Amsterdam ad agency LaMarque has created a competition for their car client Daewoo that they hope will gain fame amoungst the younger market. Jeroen Oosterman, branddirector at LaMarque said: - "Daewoo noted that it's hard to reach the younger market on your own, this collaboration campaign together with Sloggy works as an icebreaker."

The idea is as simple as it is tasteless, at Kontest.nl women can send in images of their bums, and the one with the best "bodywork"-behind wins a Daewoo car. If you fail reaching the top ten, not to worry, there's pages of workouts and diet-tips to get into "Sloggy-shape".

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Tesco gives shoppers in-store adverts

Tesco Supermarkets in the UK has gone a step further with its in-store marketing.

"Leading UK supermarket Tesco says it "supremely confident" its in-store TV network will be a big hit with customers and advertisers alike when it is given a full launch next month.

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Dentsu Advertising Museum

"Dentsu Advertising Museum presents selected advertising artifacts and works of art from the Yoshida Hideo Memorial Foundation collection, in order to give you a taste of the historical background to Japanese advertising techniques."

Very cool site... (Dentsu Advertising Museum)

I wonder if they would qualify for the Dead Ad Festival? ;-)

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