Back in September we announced that Doritos will air three user generated ads during the superbowl XLIV. Now we're one step closer to finding out which three. The Doritos brand has revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos "Crash the Super Bowl" challenge, the contestants are not only competing to have their self-made Doritos commercials aired during the Super Bowl XLIV broadcast, they also are shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY’ s annual Ad Meter. (I personally don't know any pro who gives a flying toss about the USAToday ad meter, as it tends to favor horse fart jokes, but different strokes.)
Last year two unemployed brothers from Batesville, Indiana turned 2000 dollars into one million dollars with their nutbusting commercial.Now they have new jobs as commercial directors,
Here's a little taste of what the six finalists have brought to the table.
In this PSA from TBWA and Holiday Films, Toronto, pro drunk-drtivers have their own daytime TV show, and it looks exactly like those terrible daytime TV shows of the 80s....also, you have to hand it to the creative team, they couldn't resist adding the worlds worst pun "fight