Game On! It's time to see if those $3 million in air time was well-spent or even worth it for the advertisers who sucked it up in this poor economy to maintain or start their reputation as a Super Bowl advertiser.


Anheuser-Busch/Bud Light - "Meeting/Office Cuts" - :30

Summary: Folks are in a budget cutting meeting for their office, and things go arwy when one person suggests they stop buying Bud Light for every meeting.
Agency: DDB, Chicago

Just under two hours until the Super Bowl XLIII kicks off. Here's the in-game ads you can expect to see, sorted by supposed quarter air time (not in any particular order within quarters) and the agencies responsible.

Audi - "Decade Jump" - :60
Agency: Venables Bell & Partners, San Francisco

Bridgestone - "Taters" - :30
Agency: Richards Group, Dallas

Toyota Motor Sales USA - "Faces" - :30
Agency: Burrell Communications, Chicago

PepsiCo Beverages/Pepsi - "Refresh Anthem" - :60
Agency: TBWA/Chiat/Day

PepsiCo Beverages/Pepsi Max - "I'm Good" - :30
Agency: TBWA/Chiat/Day


Folks are losing their jobs left and right, but at least NBC has something to be happy about in this crappy economy. Bloomberg reports that since NBC-TV,sold all its advertising spots at a record $206 million. Apparently they also set a record for pregame ad revenue as well for the NFL from pre- and post-game with $261 million. And that's with the in company GE and Hulu ads, which rumor says that "when NBC agreed to create Hulu with News Corp, it gave the site $50 million worth of advertising time whenever it wanted to use it. Sunday's Super Bowl ad will be the first time Hulu taps that $50 million". Thirty-two different advertisers will be air spots in the 69 slated in-game ad spots.