I'm having a hard time telling these two apart.
Recap: Ad campaign (this was a teaser) created by Grey. Seeded Goviral and paid for by Visit Denmark. In the end Dorte Kiilerich, CEO of VisitDenmark resigned, as the ad cause such a backlash in Denmark. Backlash was spearheaded by Extrabladet where the journalists had initially fallen for the stunt hook line and sinker.
Our posts on the story:
"Karen" the Danish mother seeking is actually Ditte Arnth
A quick chat at the kitchen table: Bambusing about Karen26 & Extrabladets need to shift blame
Not quite done with Karen26 - this what you did wrong Grey and GoViral.
Karen26 on The O'Reilly Factor FOX News last night
...and, since it was such a fantastic failure, it ended up on our Top Ten Marketing Mishaps in the past ten years list.
Rhino Creative Director Natasha Saenko crafted a unique cast of animated animals from scratch in stylized CG for the largest Russian telecommunications company Beeline. The prominent company sought out Rhino to develop a completely original concept, impressed by the studio's extensive animation and photorealistic VFX, specifically a recent series of Kleenex webisodes directed by Harry Dorrington. Saenko's fluency in creating and animating, a completely original cast of Russian-speaking characters in a :40 spot dominated by music is typical of the flexibility, diversity and versatility that defines Rhino.
The Guardian reports that the OAA campaign designed to promote the effectiveness of billboard advertising has withdrawn the poster that read: "Career women make bad mothers" after an outcry from the offended public. "Educashun Isn't Working" and "1966. It Won't Happen This Year" will be running instead.
The campaign was devised by veteran creative Garry Lace, from the Beta agency, to show the power of billboard advertising as an alternative to digital advertising. He was unavailable for comment at the time of publication.
There's a spec ad running around the web right now, touting the clean emissions from the Audi A5 by demonstrating a mans failed suicide attempt. You must have seen it, even AgencySpy showed it off. Would be good for the spec director and/or creative team if the credits ran around the web with it.
To be perfectly clear (as Audi has asked us to kindly spell it out in big bold letters for non-advertising people who may not know what the word "spec" means) - a SPEC ad is an ad not paid for, nor approved by the brand that is depicted in the ad.
Wired reports that Adidas have created a virtual 3-D world that can be accessed using an upcoming line of five men’s sneakers.
All users have to do it surf over to Adidas.com and hold up their sneakers in front of a webcam, which opens up the pop-up world that is embedded in the sneakers tongue.
“We are not trying to mimic a real-world look, we have a more stylized, pop-up book creative approach,” says Barbour. “The neighborhood is displayed on a two dimensional computer screen, but you can use your shoe to control the angle and depth of view and zoom in and out, giving a 3-D sense of perspective.”
File under: ossom with a note pointing to "quite useless" still. Not like the Leo Augmented reality kiosk which I'm sure made kids demand twenty times as many lego boxes bought for them, as they otherwise might have.