Toshiba - Euro 2008 Closer than ever - print, Israel

Shalmor Avnon Amichay / Y&R Interactive Tel Aviv and Toshiba got together and decided to link its extra large screen LCD with the Euro 2008 the biggest football event of the year - by using the proximity of the pages in a double page spread to illustrate how close you feel to the action when watching one of these TV's.

Innovative use of media
We wanted consumers to experience the thrill of watching football on a TOSHIBA extra large LCD screen.
To emphasize the experience we used the media in a unique way:
We composed the double-spread ad in a way that involves the readers, makes them turn the newspaper around and lift it up.
We actually transformed the ad from 2D to 3D, and the audience – from passive to active.

The result
Best selling month ever for TOSHIBA extra large screens.

Commercials: 
 

Microsoft takes back the narrative with Eva Longoria, Pharrell Williams, Deepak Chopra and you PC users.

“Hello, I’m a PC, and I’ve been made into a stereotype, says a John Hodgman lookalike into the camera, dressed in brown suitjacket and tie, against an all white backdrop. Yep, this is the next phase of Microsoft’s $300 million advertising campaign and they are going straight for Apples "Mac vs PC". This won't be the entire campaign though, how would that look if your campaign was built around spoofing another - instead they are making lots of different ads to appeal to different people. Commercials featuring author Deepak Chopra, singer Pharrell Williams and actress Eva Longoria are set to hit the small screen soon. The tagline: “Windows. Life without walls” is the ribbon to tie all of this together - and it's actually making some sense now as we read in the New York Times that David Webster, general manager for brand marketing said:

“They’ve made a caricature out of the PC,” he added, which was unacceptable because “you always want to own your own story.

So, out come the "regular joes" who aren't so regular as ads stars "everyday PC users, from scientists and fashion designers to shark hunters and teachers, all of whom affirm, in fast-paced, upbeat vignettes, their pride in using the computers that run on Microsoft operating systems and software"... Oh wait, this is beginning to sound like all other testimonial campaigns, ever. Hmmm. If they only shoot the hands I'd think it was a campaign for HP laptops. I guess we'll just have to wait and see how this turns out, though I admit that I'm already liking the Hodgman spoof. Hodgman rules though, you don't mess with the Hodgman!

See website to go with campaign: Life without walls
Previously on Adland: Microsoft Kills Seinfeld - a.k.a $10M down the drain.
Update: Microsoft Windows - Windows. Life Without Walls. - I'm a PC. commercial available here.

Adland: 
 

Microsoft Kills Seinfeld - a.k.a $10M down the drain.

the Denver egotist shares gossip from Valleywag.

In a phone call, Waggener Edstrom flack Frank Shaw confirms that Microsoft is not going on with Seinfeld, and echoes his underlings’ spin that the move was planned. There is the “potential to do other things” with Seinfeld, which Shaw says is still “possible.” He adds: “People would have been happier if everyone loved the ads, but this was not unexpected.”

What the...? OK, so the 90-second Shoe Circus advert and the near five-minute spoof on "the simple life" New Family commercial were not exactly universally loved. Manye hated it, including Leslie at Burns Auto Parts who summed it up with "Just because someone spends a ton of money on a promo, doesn’t mean it is any good.". This attracted some CP&B employee who rushed to defend their campaign in the (now removed) comments:

Adland: 
 

V Lemon Frucor - Change - (2008) :30 (New Zealand)

Colenso BBDO Auckland has launched a new flavour for V called V Lemon. Because people are different. Some people don't like to take orders, "others quite like married life".

Colenso BBDO, Auckland
Creatives:
David Liversidge : Editor
Nick Worthington : Executive Creative Director
Lisa Fedyszyn : Creative
Jonathan McMahon : Creative
Gemma Heyes : Agency Producer
Production Company : Liquid Studios
Group Account Director: Angela Watson
Account Director: Scott Coldham

Commercials: 
 

St Matthew-in-the-City - Coke-sniffers - print, New Zealand

St Matthew-in-the-City offer Pet blessings....The church really is open to everyone. ;) M&C Saatchi Auckland punned this poster.

Commercials: 
 

Volkswagen Polo - Make some noise / I like it - (2008) :40 (South Africa)

Ogilvy, Cape Town remember the nineties - do you?

Chris Gotz : Executive Creative Director
Chris Gotz : Creative Director
Cuanan Cronwright & Jennifer Macfarlane : Copywriter
Johnine Hughes : Agency Producer
Director : Theo Crous & Cuanan Cronwright
Production Company : Bellville Studios & B&S

Commercials: 
 

Deafness Forum of Australia - 'Podcast' - (2008) :25 (Australia)

This podcast ad from Colman Rasic Carrasco Sydney to promote Hearing Awareness Week 2008 ran only in ABC podcasts - however the ad was set at a much lower volume than the podcast so it could only be heard if the listener had the bad habit of listening to his headphones at a dangerous volume.

Alex Romans : Art Director / Copywriter
Nadia Ahmad : Art Director / Copywriter
Rebecca Carrasco : Executive Creative Director
Dejan Rasic : Executive Creative Director
Rene Shalala : Producer
Production Company : Sound Reservoir
Account Director - Ben Colman
Client Contact - Nicole Lawder

Commercials: 
 

The JWT graduates are 10 times filtered...

The JWTgrads are 10 times filtered - just like the Smirnoff Vodka commercial that came out of JWT last year. I have no idea if this means that JWT graduates go well with some tomato juice, worcester sauce, tabasco and a stick of celery but I'll give anything a try once.

Adland: 
 

Silly ad ban of the week: Vodafone radio ad spoke too fast.

A radio ad in the UK has been banned for being too quick!.

The Vodafone radio advertisement was banned after the Advertising Standards Authority (ASA) ruled that the 'disclaimer' was too difficult for listeners to understand as it was read very fast. You can listen to it at the BBC website

 contended that the radio advertising standard codes made no mention at which speed the legal terminology should be delivered.
They also said they did not believe their advertisement to be deceptive and in contravention of advertising legislation.

I think Disclaimer guy might want to step outside to have a word with the ASA. "Don't interrupt Disclaimer guy, I'm serious don't even test me, I'll bring the heavens down..."

Badland: 
 

Adland update - removed ads, added films and general status check.

The mac banner in action - if you missed it - has been added to AlphaSquirrel's post "Mac Banners Are Front Page Material" - in a Quicktime video format because I'm flash paranoid today. ;) I'm kidding. Speaking of adgrunt AlphaSquirrel - he's on the Hall of Fame list with that post. Other hall of fame data includes most active contributors. Claymore is still kicking my ass in the "for all time" category but I'm gaining on him.

As previously noted, we moved to a new server on Friday, which wasn't really a good day for moving at all since that was the same day that we finally could show the Gevalia Scuba Diver commercial, but as it turns out the Swedes still found the site and the Swedes were generally disappointed as hell so no great loss there.

Speaking of disappointed - y'all know that this is not my day job right? OK, just to make it clear once more I'm an Art Director in advertising, and I do this on my free time so when gung-ho creatives jump the gun and send me work that is not approved yet - you are wasting my precious time and pissing everyone (including your own boss) off. So could we please stop doing that? Thanks, that would be super-swell. I only brought this up because we've removed two TBWA campaigns (number one, number two) and one BBH London campaign at the request of said agencies PR Directors just last week - and right now the authenticity of the Reed's beer campaign is seriously doubted after being contacted by sabmiller.

As for the DNS Propogation, it's still going on and very slow indeed - but our new server is a dream of space and bandwidth - and green at Memset.com - UK's first CarbonNeutral ISP!

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