Sandboarding, Celebrities And A Nice Scotch With Michael Deane

Over the last couple of years, America has taken a fascination with the hitherto relatively unknown world of Japanese commercials starring Western celebrities. Thanks to the Internet, we've gained access to plenty of the Nipponese spots, but we've remained mostly blind to the stories behind them. That is, until now.

From within the hallowed halls of AdLand's AdList (our semi-secret society), we met Michael Deane, Executive Producer of Modern Times Film Company. Along with documentaries, an IMAX film and music videos for the likes of They Might Be Giants and Dr. John, he has over 200 commercials under his belt, including plenty involving the magic Japan+Hollywood combination.

This is his story, so far.

(And a few of his favorite spots.)

Adland: 
 

Robber steals idea from superbowl commercial

Oh it was bound to happen - really, it was. When the Ameriquest super bowl ad "robbery" aired, we knew some schmuck would reenact the scene.

We never guessed he'd actually get away with robbing bank that way though. Timothy Connor managed to withdraw almost $6,000 cash from two banks and one liquor store last month using the "talk on mobile phone" technique seen in the ad.

"Watching the surveillance tape, he mimicked that commercial exactly," said Officer Michael McCarthy, a spokesman for the Boston Police Department." to The Boston Globe

Adland: 
 

AirTran Uses Elton's Image

AirTran uses Elton John's image on their planes but they don't have the rights to use it, directly. Apparently AirTran offers XM Satellite Radio on their flights, and it's XM that has the rights to use Elton's image, as he's their spokesperson.

Adland: 
 

Spotlight on: Miami advertising agency in Gothenburg

This month in our spotlight is Fredrik Olsson from Miami, who's not from Miami at all but from Gothenburg, although he did just arrive this morning on a flight from Miami! This is confusing isn't it?
Fredrik has just been to New York and Miami this past week together with his work partner Gustaf Inger, and as soon as they was back at the office we put the spotlight on Fredrik. Perhaps slightly jetlagged but a good sport Fredrik went on to answer all our questions and show us some of his agencies work.

DB: Show us the Miami creative hot spot. Where are the ideas born?

Fredrik Olsson: In my case it's in the gut.. I know it's somewhere around here, but I'm not sure where.

Adland: 
 

Game over, here are the Ad Trivia Quiz answers

Dear Adgrunts, ad-guessers and ad-dicts - y'all didn't do too well on that quiz I'm afraid. On the one hand I feel sorry that we made it so tough, on the other I'm really surprised that you actually thought it was that tough.
OK, so I admit it, lots of 'urban ad-myths' were chosen for the quiz as I'm getting really tired of hearing professionals parrot that bullshit when it has no base in reality, so a lazy google-hunt might turn up the wrong answer, but a more thorough one would have led you to the right answer. Friends call me "sticky brains" because stupid trivia will never leave my head, but honestly now, was this quiz that hard? Lets have a look at each question and answer complete with links to reliable sources.

Adland: 
 

Hornbach - Blixa Bargeld Leist Hornbach - Quarzit-Polygonal-Platten

Hornbach - Blixa Bargeld Leist Hornbach - Quarzit-Polygonal-Platten

Blixa reads from the Hornbach catalogue.

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Hornbach - Blixa Bargeld Leist Hornbach - Zementschleier

Hornbach - Blixa Bargeld Leist Hornbach - Zementschleier

Blixa reads from the Hornbach catalogue. Zementschleier.

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Commercials: 
 

Hornbach - Blixa Bargeld Leist Hornbach - Silikatfarbe

Hornbach - Blixa Bargeld Leist Hornbach - Silikatfarbe

Blixa reads from the Hornbach catalogue. Silikatfarbe!

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Hornbach - Blixa Bargeld Leist Hornbach - Feuchtschäden

Hornbach - Blixa Bargeld Leist Hornbach - Feuchtschäden

Blixa reads from the Hornbach catalogue. Feuchtschäden!!!

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Hornbach - Blixa Bargeld Leist Hornbach - Schmutzwasser-Tauchpumpe

Hornbach - Blixa Bargeld Leist Hornbach - Schmutzwasser-Tauchpumpe

Blixa reads from the Hornbach catalogue. Schmutzwasser-Tauchpumpe.

Country: 
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