Xerox is showing the UK how injecting color makes a difference. A well established business cartoon titled "Alex" has been taken over by Xerox for six weeks (started the 27 Feb). The comic, which has been running for 13 years in black and white, is about a stockbroker and runs in the Telegraph.
The Telegraph's recently launched in-house advertising projects team, Telegraph Create, came up with the idea. Xerox's creative agency Rainey Kelly Campbell Roalfe/Y&R are also involved.
Read on to see the ads.