Xerox adds color to comic

Xerox is showing the UK how injecting color makes a difference. A well established business cartoon titled "Alex" has been taken over by Xerox for six weeks (started the 27 Feb). The comic, which has been running for 13 years in black and white, is about a stockbroker and runs in the Telegraph.

The Telegraph's recently launched in-house advertising projects team, Telegraph Create, came up with the idea. Xerox's creative agency Rainey Kelly Campbell Roalfe/Y&R are also involved.

Read on to see the ads.

Ad type: 

Taking the mickey out of food photography

Created by BarryHoliday
Directed/Shot by: Courtney Weeks | Written By: Ric Barbera, Barry McLaughlin | Starring: Ric Barbera, Jason Weeks, Kris Johnson, Tamara Ham, Barry McLaughlin | Edited By: Barry McLaughlin


The Battle Tee's are here!

Aaaaah! I'm exited, the battle tee's have finally arrived, tailored to each Battle of the ad blogs 2006 winners choice of color and size - looking mighty tasty - shiny too!

Now I'll just spend the wee hours here co-ordinating the right shirt to be sent to the right addy, as Advertka, Brainstorm9, Ernie Schenck, Adverblog, Adrants, IdeaMill, Russel Davies, rm 116, Design Observer, Typographica, Being Reasonable, POP! PR, freshly re-designed TTR2, PSFK, Bannerblog and the Igors from Snark Hunting are all probably wondering where the heck their tee's are. On their way mates! On their way right now.


BK / Burger King - Eat Like Snake - (2006) :60 (USA)

BK / Burger King - Eat Like Snake - (2006) :60 (USA)

You'd think that you'd be ok to leave your BK triple whopper alone for as second in the break room, as you get your soda, but that is only true if your co-workers can't eat like snake. The only way to eat a triple whopper is to eat like snake. Eat. Like snaaaa-aaake.


2006 BTAA Winners

British Television Advertising Awards awarded Best Television Commercial of the Year to W+K's Impossible Dream for Honda. The Most Successful Advertising Agency award went to DDB London, and The Most Successful Production Company award went to Stink.


Pitching Fees

Agencies everywhere are looking for ways to recoup loses from big pitches that eat up an agency's time and resources. It is a touchy subject, as reinventing the wheel isn't easy, especially when advertisers are being asked to hand over money for something they had been getting for free for a long time.

Back in 2004 Australia's AFA was attempting to put together a pitch policy, which was not received well by advertisers. At the end of last week, the The Advertising Agencies Association of India issued a roadmap for charging a pitching fee set to start in April.

In January, the executive committee of AAAI passed a resolution allowing agencies to charge a fee to clients who call for a creative pitch. In the past, the AAAI had tried to enforce a similar pitch fee, set at 1% of the total costs, but clients refused to pay that rate and agencies refused to comply. This is still going to be an issue moving forward.


How to reply in business emails.

Caff pointed out this funny educational movie, where designer ze teaches us how to reply in business emails. Communications skills are important in our business, every character counts!


Coverville: Cover songs from television commercials .

Coverville's a great podcast chock full of music...cover songs to be exact.

Check out show # 187 which has cover songs from tv commericals.


It's No Fun Being Dead

Last Friday, The Insurance Corporation of British Columbia (ICBC) launched a campaign for new road safety campaign targeting ages 18 to 21 with NoFunBeingDead.

"Youth are bombarded with messages from all fronts. To cut through the clutter, ICBC wanted a message that was edgy and attention-grabbing," said Laurie Baker, manager of provincial loss prevention. "It's no fun if you're dead is straight to the point. The bad choices you make behind the wheel can kill you and cause you to miss out on all the fun things in life that are important now."


What are ads really saying?

Julie Kramme Guldbæk in Denmark has been thinking about what ad-images we are subjected to in public space. She's translated the images to text to make us ponder what they are really saying-
Mellem linjerne (between the lines).
Now, this is lost on anyone that can't read Danish, but it does look very strange to see giant posters read "stiff nipples", "muscular nude man grips his stiff limb", "horny woman with naked breasts" etc. I recall all of those ads, but it does sound like images from porn-mags when she puts it that way, doesn't it?