Lego - Lego Ecucation center Bubble-mats, ambient Australia

When the Lego Education Centre opened in Brisbane, Publicis Mojo Brisbane took advantage of the safety bubble-mats found on steps and footpaths around the city.


Agency:Publicis Mojo Brisbane
Creative Director: Andy Ward
Copywriter: Mike Watson
Art Director: Lee Griffin
Producer: Shay Devery


Bold is now thin

.. and thin is the new Bold. Hey, I'm on a fontroll today. It's an official word now.

I mentioned the Bold font in passing again when the Bold forum announced its imminent demise (*sob*) - but Kenneth Pilo who founded Bold as an advertising and design forum as well as site in Sweden isn't the lazy type (he's even managed to spawn four times though I hear his missus did a lot of the grunt work, pun intented and seriously bad) so he created the Bold font as well as the now skinny version of it. Pilo thin is what happens if you remove the meat from the bold, yes, it's the line left. I like that. Like the size 0 of famous fonts. Check it.


Pony seen through Simon Wakelin's lens - updated.

Twothousand and five (or do you say twohundrend and five? I mean it was nineteenhundred, right?) was when we posted about Pony seen through Simon Wakelin's lens - and I'm here just to point out that two of those images have been updated a tad. Simon made them prettier see, and if I didn't say anything, y'all won't notice that I replaced them. :)


Fake ads strike again, did McCann India fake a Benetton ad for awards - or...?

Now, the whole "spec work/portfolio work" floating around the web syndrome isn't great for the industry - you all know this don't you? We were just chatting about it in Spec work going around the web as real ads - is there any way to stop that? Should we even try? where the AD behind the outrageous Toyota Prius campaign at least credited a fake agency. But here, Sunil Sinbad seems to have found an ad produced by McCann India (according to credits) for Benetton. See Sunil's post here where he contacts Benetton to get their comment on the campaign. Benetton's spokeperson Jill explains that they had nothing to do with this ad, but then she adds that she hasn't asked McCann if they created it either. Seriously where is your head at if you are a legit multinational ad agency and you make fake ads for clients that you never had? Oh, I know, in the same place as DPZ Propaganda of Brazil's was a few years back. Cannes lions are that tempting. fake it til you make it, they say.

The Benetton campaign was originally found here.


Amnesty - All against each other - print, Portugal

It's like a giant game of RISK.


Max Health Pet Diet - Lassie - print, South Africa

Want your dog to be extra clever? Give him brainfood. Soon little Timmy will no longer be in the well.


Drive Agency for St. Louis Symphony

While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception. Using massive stencils and some spray chalk, crosswalks all over the city were transformed into sheet music to promote upcoming concerts and attract a new, younger demographic.


Pattex Super glue - Nail - print, Serbia

What do you do when the nail is broken? SUPER GLUE!


Friday 13th Is Lucky For Music Lovers

Previously unknown mother-of-two records “Catch a Falling Star” for Tropicana Smoothies advert

Wide-spread interest spurs 1,000 free downloads available from 13th June exclusively at tropicana.co.uk/juices/smoothies
Tropicana smoothie - Fireworks - (2008) :20 (UK)


Exemplar - an exemplary typeface fresh out of the oven

Exemplar Pro is now available - a typeface that took a long time to get here, but good things come to those who wait.... Göran Söderström tells the story:

I had just finished my calligraphic studies when I made the first sketches of Exemplar in 1994. Inspired by the beauty and perfection of several typefaces and the art of calligraphy, I got started on my first attempts to create a new typeface. My goal was to create a typeface that was traditional yet unconventional, a balanced combination that felt both old and new. Respectful of the art of typography, I turned to history for inspiration and placed equal attention towards taking a step into the future. Two years later, the designs for both regular and italic versions were complete. A first attempt to make Exemplar a fully functional font took place in 1997. But years passed and a general lack of time needed forced the project into a deep sleep for about nine years. In the first days of 2006, Exemplar experienced its revival when Psy/Ops signed a distribution deal for the typeface.

Link to example-image

take a closer look at it on this pdf. Buy it now at the introductory price as it'll eventually rise somewhat.