Institutional Burti HD (photo retouching) - Vaticano - print, Brazil

"Only life produces better images than Vaticano"
I like the photoshop referencing layout. From ad agency NeogamaBBH, Sao Paulo.


Resumé - July 2008. Founder of Adland threatened for OS-critical ads

Sweden's advertising tradepress ran a story the 23rd of July: Resumé: Adlands grundare hotas för OS-kritisk reklam. (Adland's founder is threatened because of a Olympic-critical campaign). This is funny to read via Googles translation service: check it out. FYI , whenever google says "soft drinks" it's mistranslating the word "läskigt" which means scary. Soft drinks in Swedish is "läsk".


Nike - Bad Listener -(2008) :55


Coal. Cheap, Abundant, Clean.

Ad-hacks. When comedy groups have nailed the whole execution of "real people talking about the product/lifestyle/emotional" thing - you know you have to stop using those testimonial cut-away in nice scenery ads, right? Please? Pretty please with sugar on top? just quit doing this already!


Randy Pausch has made his last lecture, and commercial. R.I.P.

"The world-famous Professor known for his last lecture has produced his last commercial." Adland's Robblink said when he posted Lustgarten Foundation – Randy Pausch commercial on the 16th. Randy Pausch died this morning of complications from pancreatic cancer.
Those who want to see his life-affirming "last lecture" (warning, filled with hilarious jokes about dying) can see the whole two hour last lecture here (steaming wmv) - or you can read WSJ summary or you can see some clips at the post gazette.


Veeple might be Idiots. Veeple make in-video-ad-pitches.

"Looks like we're appearing on the same media lists." said Eric Karjaluoto of Smashlabs when we talked about Veeple - he was sent the Veeple pitch and made this post on ideas on ideas about it. He titled his post "idiots". He got the same pitch sent several times - as did I - and when he made an angry post about it Veeple asked hom to remove it. Yup.

I got the same pitch twice so I responded "Did you get any of my earlier replies that I sent this morning?" See, when when one asks questions in return on a pitch, one wants answers not a repeated pitch. Honestly, it's that easy!

The pitch:

Software geniuses out of Silicon Valley are introducing Veeple -revolutionary software that gives the ability to add interactive "VeeSpots" -- in-stream text, web page links, speech, and even thought bubbles -- to videos. This opens up a whole new way for advertisers and web publishers to effectively deliver their message to the billions of people who are hooked on viewing and posting videos on the Internet.

The software geniouses of veeple had not sussed out how to allow for embedding flash content on other sites when I asked, so I was asking if I may host the file myself. Now they have though, so it's inside.

Why this particular file? Well, while it shows off what Veeple can do in the interest of reporting new ad-stuffs, it's also a clip from Wayne's world. I wonder if Paramount Pictures has given the go-ahead for the use of Wayne's world famous sell-out scene as an actual sell-out demonstration of a new thingiemahbob. It's so deliciously ironic somehow. (Also, I totally doubt that they did, which would make this an infringment - but in these copyright confused times nobody cares but Viacom. And me.)


Fantastic Noodle - Pimp My Kettle - press, Australia

Drrriiing! Clemenger BBDO, Adelaide - 2004 called, they want their "Pimp my X" spinoff ad ideas back.


Mitsubishi Pajero Sport - Turning the page (far) - press, Brazil

How far does the Mitsubishi Pajero Sport go? Keep on turning the pages in your magazine to see how far (more inside). Neat media-buy from Africa, São Paulo.


Men in Black Vauxhall marketing stunt

Via The Denver Egotist who spotted it at Marketingpunk we found yet another sci-fi inspired car-launch in the UK. We've seen those faceless people (so very Dr Who) previously, but now MBI type dudes hang around a mysterious UFO that landed in Potters Field park. One wonders if all London creative teams assigned car accounts are sci-fi nerds. Or are they trying to say the technology of this car is stolen from Aliens? Either way, the violin playing babes in little black dresses do not lend an air of class to this big ball of gloriously tacky.

For more photos of the smoking UFO wreck check out jessicaami's Flickr photostream.



Face recognition technology ads are here targeting ads based on gender and age

I'm sure either Robblink or Caff posted this or something similar here to Adland before, but I can't find it. Seems that Minority Report scary-ads are now truly here - and they are already being used in tech-happy Japan, always first with the latest: NEC Develops Ad System w/ Face Recognition Technology

Participants stand in front of the display and hold a FeliCa-based mobile phone over the reader/writer. The system determines the user's gender and generation through the camera image using the face recognition technology.

The display shows advertisements that would suit the user's gender and generation, choosing from the 15 candidates prepared in advance. An electronic coupon that would match the attributes is sent to the user's mobile phone at the same time.

If users purchase products at stores using the coupons, they will receive a chance to win a prize. By analyzing the information acquired through these actions, the system can also measure advertising effects, NEC said.

Ok fine, so they're not scanning our retinas and saying "Hello Åsk, a.k.a Dabitch of Adland" just quite yet, but soon baby. I wonder what ads will be directed at me when that day comes. Award winners, I hope - with coupons for free Bishops Finger!