Grey Amsterdam has strengthened its digital capabilities this week with the appointment of two Swedes, Tim Sajdak and Oscar Asmoarp, as Digital Directors.

Grey Amsterdam has a strong digital offering and produces digital work for 80% of their clients. They are upfront with clients about not doing digital work for the sake of it, but as part of an integrated approach, when it’s the right communications solution.

Sajdak and Asmoarp will not be heading up a separate department. Instead, they will be infiltrating their digital talent within Grey Amsterdam’s existing creative process.

Managing Director, Hazelle Klønhammer, says:

Crispin, Porter + Bogusky are behind all the plaid cheer stunts the Gap is doing this holiday season. They've sent a troupe of professional dancers around the country in a plaid tourbus to bring cheers to Gap stores. They didn't just do a “traveling cheer squad and drumline”, they also have created the site http://www.cheerfactory.com , posters and the Gap Cheer Plaid Holiday commercial.

"Gap always brings great style and tremendous spirit to the holiday season," said Ivy Ross, Executive Vice President of Marketing. "This year we wanted to add a dose of optimism and joy to the season by spreading holiday cheer across the country and asking America to show us how they celebrate. Our energetic cheer squad and drumline will no doubt bring the Christmas and holiday spirit to life and bring a smile to all this season."

But wait, there's more - Gap handed video cameras to their employees and asked them to create a "Plaid Cheer" video for a contest, and lots of Gap employees had fun dancing around in plaid shirts, including this bunch fronted by a guy with the worlds worst wig, silver eyelashes and fancy footwork despite those high heels. "Here is our Gap Cheer video. We missed the deadline for the contest, but wanted to share anyway!" the Gap group says. I give you: Plaid Romance. Lady GapGap. from the people at the Gap Store 1604, Roseville, MN

Musical hamsters with jazzy flair front the official band for Drench spring water, and idea hatched by CHI and poised for viral spread. They even advertised for the hamsters to come and audition with tongue-in-cheek classified adverts in rags like The Sun and even The Stage, the leading paper for performing arts talent. It seemedeveryone was talking about the hamster auditions.

Soon applications rolled in to cleverhamsters.com and the footage they got was enough to create oodles of outtakes, see Drench Hamster search and staydrenched.co.uk.

Finally, the official hamster band and the end ad aired December 5, during an ad break of ‘The Planet’s Funniest Animals’. Well played CHI and partners.

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