The folks over at Guerriglia Marketing in Italy have alerted us to a stunt they cooked up. To promote the first italian edition of Robert McCammon's book They Thirst ("Hanno Sete") a coffin full of books roamed the streets of downtown Rome.
Carrying the coffin on their shoulders, a street team offered everyone a bond for a free coffin in case of death by vampyrism. Apparently the stunt for Gargoyle Books, induced smiles, curiosity and rituals. Read on to see pictures.