Dow Chemical launched “The Human Element” Campaign back in 2006 and has since spent a reported $100 million on it. You can see parts of the campaign here on dow.com/hu.
Now the artist Paul Phare has launched his own version of the campaign: A glimpse behind the masks of Dow - and he writes:
A glimpse behind the masks of Dow is a personal response to Dow Chemical's "human element" advertising campaign, on which Dow has spent more than $100 million.
As Dow's victims are some of the poorest people on the planet they can't match this spend, but they have something more valuable than dollars. You.
Please download these posters and spread them widely. Post them on your websites and blogs, email this link to friends, print them out, get them seen by as many people as possible.
For high quality files suitable for litho or giclée printing, please email Paul at paul_phare @ yahoo.co.uk
Paul is talking about the victims of the Bhopal Disaster, a horrific industrial disaster that occurred in the city of Bhopal, India, resulting in the immediate deaths of more than 3,000 people, according to the Indian Supreme Court. A more probable figure is that 8,000 died within two weeks, and it is estimated that the same number have since died from gas related diseases. The water is still not fit for drinking in Bhopal.
See also these letters to the editor of the NYT - this one from Amnesty International USA, and this one from Kartikay Singh. Hat tip to Sunil - who currently has a much funnier post about prohibition posters on his adblog.