Adcrap recap: Last weeks ups and downs in Adland

Good morning Monday.

Nama Sutra asks How creative can ad agency names get? and lists oh-so-many nutty named. He missed Wexley School for Girls and uh.. Wow, there are are lot of crazy names out there, but my favorite is probably still Umovoacavalo because I have no idea how that egg got on top of the horse.

Last week was fun, Extended stay hotels new ad is a breath of fresh air, and I might even forget that horrid viral where some girl licks everything in sight, also Pfizer (of all clients) wowed me with some nice graffitti, while Aliens invaded ESPN and white-out can abort babies from teenage mothers life. We concluded that dust is revolting, Flash banners can hijack your clipboard and these Audi side assist posters deserve a second look.

I really liked the woman whisperer, bonus points for the actress' perfect impression of a nervous filly, I hated the Arby's thought ballons and I was really impressed by the stuntman who walked around giving out flyers while on fire. The whole Microsoft debacle deserves its own post. We talked like pirates for a full day as well.

Thanks modernmechanics for telling us "your car is well stacked" (Via easydreamer)


Wrigley's Juicy Fruit Gum - Slim Pack (2008) :30 (USA)

Wrigley's Juicy Fruit Gum - Slim Pack (2008) :30  (USA)

Concept? Do like Apple iTunes did.


Wrigley's Doublemint Gum - Slim Pack (2008) :30 (USA)


Belgian Burn Wound Center - Burning man - guerilla, Belgium

Problem: Belgian burn wound centers get an alarming increase of victims during the summer - all due to BBQ accidents.
Solution: Saturday the 14th of September the World Championship Barbeque was held in Belgium, while expecting 20000 visitors more than 30000 BBQ fanatics showed up. On that day the Belgian Burn Wound Center presented "the burning man" - a real man who was on fire walking around handing out leaflets on how to avoid BBQ accidents and how to perform first aid on burn victims.
Result The stunt got mass coverage in press and media, continuing to inform the public of the dangers with barbequeing. The website for Belgian Burn Wound Center got a increased hit-count and finacial donations to the burn center have risen considerably.


Mini Cooper - Rocket - outdoor billboard, South Africa

Mini go one more crazy installation in their worldwide "Lets put real cars as ads everywhere" campaign. This time, it's a mini rocket launch created by King James in Johannesburg.


Raid - Moth , Mosquito, Cockroach - print, Romania

Be very very afraid you little bugs, as death approaches in these spooky looking print ads from DraftFCB Bucharest.


Johnson & Johnson Reach - Pig / Chicken - print, Brazil

Cute clay art direction shows teeth, and extras - because "Your teeth may hide many things." From JWT São Paulo


H.O.P.E: - Care for the Girl child - print, India

IBD India, Mumbai addresses the issue of girl children not being cared for in the same extent as male children in India, despite the countless possibilities their life can be.


Dabitch wants the ABCD3D book for Xmas!

Image of ABC3D

I want this book pretty dang bad, ABC3D is as much a work of art as it is a pop-up book - each letter moves and some turn into other letters when you manipulate them, like C which turns into D with a snap. Bring your budding typographer up right, have them practice their ABC's with this book. Or simply treat your inner child to a brilliantly (and stylishly) executed book idea.

Marion Bataille is graphic and book designer who lives in Paris. The footage shows a hand-made mock-up of the actual book which will be published 14th Oct. 2008. In stores soon, folks! (You can pre-order at Amazon if you, like me, can't wait!)

Ad Books: 

EverFresh UHT Milk - Mammoth / Dinosaur - print, South Africa

Seems that consumers believe preservatives are added to make UHT milk last longer, this campaign from King James Cape Town with its mammoths and dinosaurs is supposed to change that, somehow.