Cheerios - Dance Daddy! - (2006) :30 (USA)

Cheerios - Dance Daddy! - (2006) :30 (USA)

What a precocious kid, he's training dad to dance for cheerios. Clever.

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Blend of Sound Ads with Pussies

Adcopycatz alerts us to this pair of badlanders for Fresh Sound Design and Music and Risk Sound. They were spotted in Campaign Brief Australia over a period of 2 years. Both are attempting the edgy-route with sweet little kittens in blenders, in front of a microphone.

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Adland: 
 

Getting married in adland

Work in promotions? Getting hitched? Here's one way to pay for a $100,000 wedding without having to put in too much cash yourself.

Adland: 
 

The "do good" concept chain reaction

Last week, Hill Holliday launched a new ad campaign for Liberty Mutual. The concept for the ads is responsibility with a new tagline "What's your policy?". In the TV spot, we see one person doing something nice/helpful to someone else, who in turn does something nice, etc...and we follow the chain reaction.

Back in 2003, Arnold Worldwide (whom Hill beat out when it won the Liberty Mutual account back in October) had some ads for VW Beetle Convertible that did the exact same thing. It won awards at the One Show, Cresta, and LIAA in 2003. Is it a coincidence that both agencies are just blocks away from each other in the same city? Who knows.

There is also another campaign, which is more recent. Hilton's new "Be Hospitable" by Foote Cone & Belding also shows people doing nice things for strangers. The microsite for the campaign even asks visitors to share their stories of kindness from a stranger. It's very similar with the exception of the chain reaction motif.

See all the ads inside.

Badland: 
 

See you in Cannes!

Shimoni Finkelstein FCB sent us this little viral to cheer us up before the Cannes bidding starts. It's like being a fly on the wall inside a creative directors brain... ugh, that's a gross explanation.

Adland: 
 

Ariston VS Ecover VS Whirpool

When I saw this spot for Ariston Washing Machines, I was sure I'd seen something before. It features clothes that have been made to look like aquatic life, swimming blissfully in an aquatic wonderland.

Badland: 
 

Whirlpool Duet - Penguins (2006) :30 (USA)

Whirlpool Duet - Penguins (2006) :30  (USA)

Our ice-princess is watching penguin shirts wander across the frozen landscape before jumping into the cold water. There's clean, then there's deep clean.

Ok.

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This sermon brought to you by Verlex Bank

We've seen ads popping up in unusual places but did you would you have expected them in church? As a trial run, St. Anthony's Basilica in Padua is running an ad promoting a local bank's mortgage and loan services in one of the aisles. Other tests includes posters for financial institutions displayed around the grounds. The funds are to go towards the upkeep of the church.

Berno said the interior advertising would be "discreet" to avoid disturbing visitors who come to pray or see the tomb of St. Anthony and bronze reliefs by Donatello, marble carvings by Lombardo and frescoes by Titian.

The objections are being led by Father Cesare Contarini, editor of a weekly diocesan magazine. "It's not such a big step from banks to crisps or swimwear. It will be no time before bikinis are advertised in churches," he said.

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Sex, Lies and Lenovo Tapes.

Sometimes, the best way to market a technology company is to make stuff up.

Check out the very X-File-ish Lenovo Tapes.

Adland: 
 

Brands at Myspace

Myspace.com...the gathering site for key demographics of tweens, teens and young adults. To many advertisers it's seen as a mecca for reaching this holy grail demographic. What's interesting is that not only are brands signing up and creating pages on the platform, but other "regular joes" are signing up with pages using brand names and taglines (like ImLovinIt, mountaindew, Juan Valdez, Krispy Kreme, Zoloft, Comet, TicTacs, Col. Sanders, Carefree Maxipads, Starbucks Frappuccino, Starburst, and Pillsbury, among a long long list of others). Just type myspace.com/ anybrandname or icon/character or even tagline and see what I mean. What's interesting is that some of these sites really do attempt to follow the branding for the product, company or etc. It seems the easiest way to determine if the profile is "official" or not is by the layout of the page...there be some very gaudy designs. Another interesting thing to point out is the number of users with profiles as the same brand, for example there are at least 5-10 Burger King King profiles. If nothing else it is an example of how people relate and interact with brands they like (or dislike).

Not surprisingly, many official myspace pages for brands happen to be CP+B brands: YourFast and MissHelga for VW, sprite, gamekillers for Axe, burgerking . There's also a page for scion, yaris and wendy's square.

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