Chefs pose nude with their favorite blender.

Here's a dangerous looking visual, naked chefs hide their salami behind their blenders at

When I was asked by Vita-Mix to help convey just how awesome the Vita-Prep blender is, I knew that the best way was for one chef to look another in the eye and say "this is the blender you want."
I wanted an ad that would grab your attention and make you say "man, these chefs really do love their blender." I called Jean-Louis and told him I wanted him to do a full page ad in Food Arts for the Vita-Prep. "But," I told him, "you'll have to be completely naked."


Death of the 30-Second Commercial

TV commercials are at risk within four years

A recent Yankee Group press release identifies a subject worth looking into if skipping commercials is a future concern. Their report, "Death of the 30-Second Commercial," notes that Penetration of PVRs (personal video recorder - there's a sad acronym) remains low, with less than 2 percent of U.S. homes owning one, but the growth rate is rising. The report evaluates the threat of PVRs, analyzes the prospects for television advertising, and appraises potential solutions for programmers and advertisers.

Adi Kishore, Yankee Group Media & Entertainment Strategies analyst, forecasts that 19.1 million homes will have PVRs by year-end 2006, and by 2007, nearly one-fifth of all U.S. homes will be able to fast-forward TV commercials.


Lowe Bull Southafrica does just fine without Matthew

Lowe Bull South Africa has been on an interesting journey in the past few months after the leader of the lowe-pack, Matthew Bull, departed their sunny shores for rainy old London.

Clients, the tradepress, some of Lowe's staff and competitors had their eyes focused intensely on the progress without Matthew - how did Lowe Bull do?

Very well thankyou - raking in the Eagle Awards, one gold for this brilliant pro bono campaign POWA (People Opposing Women Abuse) 'Force', which used the glued-together pages of a men's magazine to illustrate that "if you have to use force, it's rape".

Adland gives Lowe Bull a Gold star for that brilliant piece of print.


Fuse use Tammy Faye Baker to show MTV the light

Fuse are at it again. This time, their advertising has not been rejected by the (MTV owned) media company as it was previously, nor are they dusting off Sally Struthers. Instead they dug up another icon from the 1980s - Tammy Faye Baker.


Bush in 30 seconds

For all you radical creatives with time on your hands, Move-on has a job for you.

Create a 30 second TV ad that tells the truth about George W. Bush.

Sick of the propaganda being beamed at you from the current administration's media mavens? Here's a new way to fight back: Enter Voter Fund's political ad contest. You don't have to be formally trained in the art of filmmaking, just ready, willing and able to create an ad that tells the truth about George Bush.

All eligible submissions will be posted on this web site and rated by visitors. The top rated ads will then be voted on by our panel of esteemed judges, including Michael Moore, Donna Brazile, Jack Black, Janeane Garofalo, and Gus Van Sant. The winning ad idea will be broadcast on television during the week of Bush's 2004 State of the Union address, and the winner will receive a recording of the ad as broadcast.

Want to help spread the word about the contest? Then download and post this poster (.pdf) in places where entrants might hang out.


Nokia launches TV phone

Forget wide screen commercials, think hand held telly! Only one year after unwrapping the game-boy-phone, which is a great little gamer but makes you look like you're spaeking into a taco, Nokia are now homing on on "media-obsessed consumers" who want to watch and interact with TV and access the Internet from any location.

The Nokia 7700 'media device' also has a video camera, an FM radio and calenders, email and other things you'd expect from a cool phone or PDA these days, including a touchscreen.


Retch and Frequency

The Baltimore Sun's Kevin Cowherd has been irritated by commercials lately. Irritated by the repetition and repetition and repetition of those commercials that irritate him. Irritated enough to write a column on it.

Heh heh heh... "Cowherd."


Brand your baby!

The name your baby after a brand trend, which reared it's ugly head in the USA back in 2000 was more succesful than we might have thought.

According to Social Security Administration research, out of the 4 million babies born in 2000, 55 Chevys, 6 Timberlands and 7 DelMontes are about to enter pre-school.

And that's just the boys. Let's not forget the girls. Consider the 25 Infinitis, 5 Celicas, 164 Nauticas, 298 Armanis and 21 L'Oreals - yes, she's worth it - who turn three this year.

Psychology professor Cleveland Evans discovered the trend after surveying US social security records for 2000.

Mr Evans, a professor at Bellevue University, Nebraska, has studied baby names in the US for 25 years.

There is even 29 little Skyy's - an homage to the vodka their parents drank on the night of conception perhaps?

Seven boys born in 2002 were named Courvoisie, showing that some still prefer cognac, the Denverpost reports.


Eggo - Nigel (2003) - 0:30 (USA)

Eggo - Nigel  (2003) - 0:30 (USA)

Nigel, the muppet, would really like some Eggo Waffles. Shame he's tied up at the moment.


Eggo - Syrup Tank (2003) - 0:15 (USA)

Eggo - Syrup Tank  (2003) - 0:15 (USA)