I bumped into Mark Aink in Cannes, as proven here with a blurry phoneshot from Gutter bar, and did ask him about Indie - the new agency born from what was once known as S-W-H. Can't for the life of me recall all the clever things he said (everything ever said at the gutter bar is the smartest thing ever, but it evaporates the next morning), but he did confess that relaunch of S-W-H to Indie is all part of a "reset", just like the one Balmer was talking about.

All cleaned up and ready for their closeups, Mark Aink and Lode Schaeffer of Indie have much more to say about their metamorphosis.

Managing Partner, Mark Aink says:

“First instincts can sometimes lead businesses to seek what they know and try to maintain stability despite changes occurring within their industry. It’s time for businesses, ours included, to realise that things aren’t changing but they’ve already changed. The changes that we have made over the years within S-W-H are manifested in the roots of Indie.”

Creative Director and Founding Partner of S-W-H, Lode Schaeffer, says:

“S-W-H was established in 1997. It doesn’t sound that long ago but, since then, we’ve seen exponential changes in the world around us, especially in the rise of new media. YouTube, camera-phones, TV on-demand, blogs, MP3, even Google didn’t exist back then, and now they are an everyday part of our lives. It’s a no-brainer that change has also occurred within our agency. Indie takes on board all of those changes and embraces them. We’re looking ahead to the not-yet-known.”

100 people from across Europe competing in a 24-hour silent disco, as part of a campaign to promote the new Samsung BEAT DJ mobile phone.

From 6pm 7th July, contestants will begin listening to music on their BEAT DJ phones, and will attempt to continue dancing until 6pm 8th July.

Via agency spy and Consumerist comes this little tune. And to think, all United really needed to do here was buy Dave Carroll a nice Taylor guitar. He explains:

In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didnt deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world.

Sing along!
United, United
You broke my Taylor guitar
United, United
Some big help you are
You broke it, you should fix it
You're liable just admit it
I should have flown with someone else or gone by car
'Cuz United breaks guitars

LG Electronics, Inc.- Deceptiphone- (2009) :30

To promote the LG limited edition "Transformers" Versa phone, Bay helmed a :30 TVC titled "Deceptiphone" that plays on the Versa's cutting-edge features by comparing it to the shapeshifting abilities of a Transformer. Via ad agency Young & Rubicam, New York, the spot opens on a man leaving the movies, phone in hand.

Nope, its's not a nuclear missile but it can have disastrous effects, possibly turning all the North Korean dudes into drooling Homers. There's pretty waitresses, hard working people, sunsets, and slowly poured beer eventually toasted by a cheerful worker complete with hard hat in this ad, coupled with what I assume is the North Korean version of pop music. In short - it's a classic beer ad, just not as we know them.

Billed as the "Pride of Pyongyang", the advert promises drinkers that the beer will help ease stress.
"It represents the new look of Pyongyang," the two-and-a-half minute advert says. "It will be a familiar part of our lives."
Taedonggang Beer Factory has been making the brew since buying a British brewery and shipping it lock, stock and barrel from the UK in 2002.

Adland: 

This illustration of a Victorinox pocket knife, covering an area of about 22,000 m² replaced the grain, corn or rapeseed that normally would have grown there and acted as a giant billboard for Victorinox in both the summer of 2008 and the summer of 2009. The field was located under Zurich Airport’s approach corridor near Stadel, Canton Zurich.

Commercials: 

niel french
Over at agency.asia our favorite cigarsmoking silverbacked ad man is again in hot water ; brand burma debate air asia vs Neil French vs Mccann. Burma, as you all know (and recall the campaigns for) is a military dictatorship where the democratically elected Aung San Suu Kyi has been placed under house arrest and has recently gotten arrested when a loopy American invaded her home as obviously this is her fault. Agency.asia has created a shame list of business that deal with Burma to kick off a debate.

Next they decided to make an ad camapign. The question is So, should the world do business with Burma? and a creative team was asked to make a campaign supporting it.scroll down to see their campaign

As someone who spent his childhood in what was then the Communist Bloc, I was keen to work on a campaign taking this stance. Every totalitarian government actually wants the isolation. A boycott is actually rather welcome for them, while for the ordinary people it would seem to come as a final confirmation of what their government has been telling them all this time - that the outside world doesn't care about them, and all they have is their leaders. The basis of totalitarianism is the presumption that "somewhere out there, there is an enemy who hates us." By boycotting a country and hiding your true face, you are giving them the image of the enemy the junta needs so desperately for their ideological warfare. By ignoring the country and acting cold, you are allowing the Burmese government to speak for you to their own people, portraying you any way they want. The result is not only that you are not helping the ordinary people, but you are directly supporting the Generals' cause.

Christo Tchobanov - Art Director

Then they called on the big guns, French who knows both Asia and controversy quite well. Neil French rebutted to the campaign: "....Next time I have a bunch of students to teach, the campaign they'll be asked to produce will be a political one. But to make it easier, I'll choose a cause that has had its day; one whose denouement is common knowledge.." and made a few examples.

'Khmer Rouge; the future of Cambodia". The efforts of the new government to tackle the problem of overpopulation have not met with universal approval. But visitors to this beautiful land will appreciate the lack of hustle and bustle in the city, the quietness of the countryside, and the reasonably-priced child prostitution.

Ouch.


Neil French speaks at ihaveanidea in Canada
Niel French apologises - kinda
(sidetrack regarding dabitch's offspring created as the ultimate creative act)
Neil French leaving WPP
Neil French footage from that night in Toronto - advice: Throw away your best!
Hart Larsson wants Neil French (2005)
The Neil French Ad Awards (2006)
Niel French gets lifetime award at Clios (2003)
Adland: 

Looks like #moonfruit was just a wee bit too successful as the very transparent campaign (whereby you could be one of the lucky winners of a brend new macbook if you tweeted the #moonfruit tag), as it seems to have been culled from the trending topics list.

Twitter censors Moonfruit? What does it mean for the future of Twitocracy?

I’ve said it before in comments on other blogs, but this is probably a commercial channel for Twitter in the future (I’m sure they’ve thought about it! Maybe we've touched a nerve.) Perhaps there should be ‘commercial trends’ vs ‘normal trends’ lists. And its certainly been said that users should be able to filter their feeds to remove ‘commercial’ or unwanted tags.
What would help me is a clear understanding of what happened, and therefore what the new ‘rules of the game’ are going forward. What does this mean for topics on Twitter? What does it mean for marketers? If we were removed as ‘spam’, when did we become spam, was it ok for the first few days, just not after? And are the creative responses, videos, images, songs, etc. all just spam? (see 'Real people get creative with Moonfruit').
Two oil paintings of Moonfruit? A woman paper-maching her face to look like a moon (while eating fruit)? A ransom letter to Moonfruit demanding a Mac? A man making his lunch zuchinni into the words ‘Moonfruit’? Writing songs and penning Haiku’s? Teenagers dancing and producing films? Is this spam?

I'll have to hand i to moonfruit, individuals creative responses to the macbook lottery made the topic fun. But free stuff for hashtags alone can indeed be interpreted as (clever) spam. Honestly now.

Since Twitter hasn't said a word about this, we can only assume here, but it does seem likely that #moonfruit was kicked out of trending topics. Perhaps this foretells a future of paid for trending topic listings and other ickyness. God knows the spammers found #80stweets right fast.

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