EverFresh UHT Milk - Mammoth / Dinosaur - print, South Africa

Seems that consumers believe preservatives are added to make UHT milk last longer, this campaign from King James Cape Town with its mammoths and dinosaurs is supposed to change that, somehow.


WeightWatchers - Slanted Bus - outdoor, The Netherlands

At first glance, I thought this slanted back poster on a bus-behind created by Lowe, Amsterdam meant that weight watchers will help you get that perfect crookedness... Then I spotted the fat lady on the right hand side of the bus. Very funny guys.


Museum of Communism - Karl Marx & Stalin - press, Czech Republic

Euro RSCG Prague did this campaign to temt you into the Museum of Communism where you will get to know the dictators intimately. I think I'll pass.....thanks.


TeliaSonera puts ads over other peoples content with their Surf Open mobile content.

TeliaSonera, the cellphone provider, has a browser with which you can connect to the web called Surf Open. When you view a web page with Surf Open, you'll see a header, a matching menu footer, and advertisements from Telia in both areas - above the newspapers site. Basically - the browser removes any ads displayed on the newspapers site and inserts TeliaSonera's own ads. This pissed newspapers off enough when Surf Open launched in February that over 40 newspapers joined the boycott and disabled Surf Open browsers from accessing their content. For a while, Surf Open didn't show their own ads at all, but today they relaunched with ads again.
"The provider owns the area in the display", says Telia's Information Director Bengt Olsson to Medievärlden and adds "the newspapers haven't understood how the internet works"

"I'll assume that they misquoted him, else the man is an idiot" said Morris Packer from Expressen's mobile content to Veckans Affärer, and Anna Serner agrees with him: "That's like saying that the mailman owns your mailbox."
"Everyone realizes that it is unreasonable that a distributor - in this case Telia - should make money off of advertising space that other parties - the newspapers - have already sold. A reputable company such as TeliaSonera should surely be able to generate revenue in a more responsible manner," said Anna Serner, Managing Director of the Swedish Newspaper Publishers' Association.

For those who think that this idea is comparable to the Opera browser's advertising display or other (free) software that displays ads to stay free, keep in mind that TeliaSonera is a distributor that has customers paying to use this service, and they are locked to using this system only. What if the broadband internet that you paid for locked you to one browser and put their ads all over it, would you think that was OK?


Avast ye scurvy dogs: Pirate Ad Action

Yes, the day we all wait anxiously for each year is here. It's the official Talk Like a Pirate Day. So in honor of this fun, we decided to pull together some pirate-themed or influenced ads from our archives (leaving out many of the spots for the Disney movies, of course). So grab your pirate name and a flagon of rum and sit back and enjoy!

FedEx - Pirate / Counseling (2005) 0:30 (USA)


Arby's and Fletcher Martin too cheap to buy media space - Hijack other peoples billboards instead.

The brag-gag-alific press release from Fletched Martin says:


Wikipedia prankster gets made up "facts" published in the Mirror

A b3ta prankster included the "facts" in the wikipedia article about AC Omonia that;

A small but loyal group of fans are lovingly called "The Zany Ones" - they like to wear hats made from discarded shoes and have a song about a little potato. They are known to keep their season tickets in the oven for safekeeping.

- he was surprised to see these facts repeated in The Mirror: ".....whose fans are known as the 'Zany Ones' and wear hats made from shoes." so he decided to email them about the prank to point out their lazy research. Still this ended up in print and in another article the next day: "Omonia made City pay for their wastefulness when they opened the scoring four minutes after the break to send their fans - nicknamed the Zany Ones - completely wild.". Tsssk!
The email sent to the journalist:

Dear David (and could the mirrornews email please be forwarded to the sport/football editor),

Thank you for your article in today's Mirror (18th September 2008) about Omonia Nicosia. The bit I enjoyed most was the following paragraph -

"Despite City's raised profile, they must make do with the UEFA Cup this season and Hughes will not tolerate any slip-ups against the Cypriot side, whose fans are known as the 'Zany Ones' and wear hats made from shoes.".

Why? Well, shortly after the draw was made, a friend and I made a few alterations to the Wikipedia page for Omonia. The "Zany Ones", "hats made from discarded shoes" and the "song about a little potato" are, as you may have discovered in Nicosia, completely fabricated.

The clues were there in the rest of the article.

They have a new sponsor - Natasha Kaplinsky - and their former players include Jean Claude Van Damme and Richard Clayderman. My favourite is in the Board of Directors section...
# Governor of Football: Nikos Charalambous
# Governor of Basketball: Petros Souppouris
# Governor of Volleyball: Photos Ioannou
# Governor of Hitlersball: Albert Hall

I hope you take this in the spirit it was meant, and hope this reminds you not to trust everything you read on Wikipedia.

Any donations to our Friday beer fund would be most welcome. Perhaps your editor would like to contribute your fee for the article, as you evidently didn't do any fact checking.

Thank you,


The Heart of the City - Rubbish installation - poster, New Zealand

Colenso BBDO, Auckland set out to discourage people from littering the streets of Auckland - by showing people how much rubbish is dropped around a single bus shelter in one week. Every day the crap thrown about on the streets around this stop was collected and added to the poster - this is the result after a week. Messy people us the bin!

Here is what it looked like day one, and the days after as it filled up.


Jissbon Ribbed Condoms - Kitchen / Bathroom / bedroom - print, China

Firstell Communications, Shanghai suggest that you may need to soundproof you home if you are going to use those ribbed condoms....


Tipp-Ex - Teenage pregnancy / Bride / One night stand - print, South Africa

The Jupiter Drawing Room, Cape Town, suggest that Tipp-Ex can erase all of life's mistakes. Seems that every mistake made here has to do with sex! Teenage pregnancy? Call Tipp-Ex! One-night stand, nothing a little Tipp-Ex can't fix. Tipp-Ex is there for the bride who regrets her choice of groom too, of course. Oversell the product advantage much?