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Wendy's gets rid of "That's Right™"

Wendy's is ending their 8-month old (and often mocked) "That's Right™" campaign which featured people in red wigs in favor of focusing more on the logo and a new slogan--"It's waaaay better than fast food. It's Wendy's".

The campaign, which debuted during the season finale of "American Idol" in May, has generated attention, but hasn't translated into improved sales, the company said.

"It was a love it or hate it kind of spot," said Bob Holtcamp, Wendy's vice president of brand marketing.

Adland: 
 

FedEx Kinko's - Color Copies (2008) :30 (USA)

FedEx Kinko's - Color Copies (2008) :30  (USA)

Meanwhile back at the office.

 

Need More Space? Levi's® lazer etched jeans is for you. (Japan)

Running out of space due to too many tattoos? Levi's® Japan panders to the target market of over-inked people with laser art etched jeans! This campaign is fresh out of BBH Tokyo and was shot by over-inked Simon Harsent.

Commercials: 
 

Peter and the wolf nominated for an Oscar.

Peter & the Wolf – co-produced at Semafor Studios, represented worldwide by HANraHAN – has been nominated for the Academy Award for Best Short Animated Film.

Adland: 
 

Adland's Super Bowl XLII Commercials Spoiler!

Update - we've updated this so much we had to make a new super bowl commercials spoiler post here..

If you want to be surprised come February 3rd, *do not* read more for the most detailed inside scoop we are able to provide. During the week we'll be updating this information as final Super Bowl commercial news comes to light, as it typically does as we close in on the finish line. We are posting the 2008 Super Bowl XLII commercials here already.

Inside you will find information on advertisers, agencies, directors, concepts and more.

Again - if you don't want to see this information - you don't have to - but you have been warned that clicking "read more" will definitely give you more.

UPDATED! - 01/28/08 @ 4.30pm EST, UPDATED! - 01/29/08 @ 7.30am EST, UPDATED! - 01/29/08 @ 11:15am EST, UPDATED! - 01/29/08 @ 3.35pm EST, UPDATED! - 01/29/08 @ 6.05pm EST, UPDATED! - 01/30/08 @ 6.53am EST, UPDATED! - 01/31/08 @ 7:15am EST, UPDATED! - 01/31/08 @ 10.15am EST
UPDATED! - 02/01/08 @ 7.23am EST

 

Sunsilk - Make Life Happen (2008) 0:30 (USA)

Sunsilk - Make Life Happen (2008) 0:30 (USA)

This is the first Super Bowl ad for this brand.

 

ONDCP - Drug Dealer (2008) 0:30 (USA)

ONDCP - Drug Dealer (2008) 0:30 (USA)

Airing in the Second Quarter.

For the While House Office of National Drug Control Policy by Draft FCB on the subject of prescription abuse by teens.

 

The oft-forgotten Super bowl commercial gems.

Around this time of year, practically everyone puts out a list of the "best" superbowl commercials. Or the worst. Two things these lists have in common include getting the year the ad aired wrong (no, really it happens a lot) and then 85% of the ads on their carefully chosen lists are identical to the ads on everyone elses list. ;)
So here's our twist on the lists, possibly most forgotten superbowl ads. It doesn't mean that they're bad, in fact some show up on other fun lists of good ads - people just don't seem to recall that they too were once superbowl ads.
Lets start at the beginning shall we? Way back in 1969 super bowl III commercials this Gillette - Techmatic adjustable ad could make me forgive all the other terrible Gillette ads if they just put this one back on the air. Please, pretty please Gillette, do it just once!

In the 1973 super bowl VII commercials, Joe Namath is so exited becaause "he's gonna get creamed" by none other than Farah Fawcett. I don't know what Joe thinks "creamed" means, but I'm sure it's naughty. This is hilariously cheesy.

In the 1975 super bowl IX commercials McDonald's test people on their jingle for the Big Mac, and they all fail. Sing it with me! Two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun. Now down a vodka and do it again faster! This should be a drinking game.

 

Pepsi to debut "deaf ad" during Super Bowl XLII

Pepsi to debut "deaf ad" during Super Bowl XLII

I'm only putting "deaf" in quotation marks as a super bowl commercial can't really be deaf, it's an ad for crying out loud. Coolness though, that PepsiCo who is sponsoring the closed captioning for the game and had the idea to do a silent ad.

 

Pepsi - Bob's House - (2008) :30 (USA)

Pepsi - Bob's House - (2008) :30 (USA)

Airing Pre-Game

First ever "deaf" commercial during the Super Bowl. Yes!

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