I have no idea what they're saying but watching a man sniff another guys underwear had me laughing out loud anyway. Scratch that, we now have a subtitled version, Thank you Alysha!
Take one part "Single men", and one part "Where the heck is Matt", wave your hands in the air like you just don't care and shake it all about - presto, out comes a commercial for Vodacom. Nice touch with the silver and gold street statue guys, by the way.
Hot dang, that's a nice visual which I haven't seen before. (I haven't! Looking at it it seems that I should have though, right? So spot on.) WIth Sismógrafo DRAFTFCB Puerto Rico want you to take away that the fragrance is motion activated. Clever.
The History channel show what things really cost you with this simple receipt. The show is about the origins of the seven deadly sins through the history and the different religions, sounds interesting.
What this guy does with some bonding glue is brilliant, though I will admit that the moment that knife touched the vinyl I had a minor heart attack. Ouch.
I&S BBDO, Tokyo , you are scary geniuses, I bow to you.
Now, I'd really like to buy a pre-cut-and-glued album that looks like that (because I am too weak to dare a knife to my vinyl). Get on it!
This recent ad directed by hotshot golden boy Johan Renck and starring leading lady Adina Fohlin isn't sending the product flying off the shelves, instead it has the viewers running scared.
Or so around 90-thousand of them claim, as they have joined the facebook group "I'm afraid of the girl in the Apoliva ad". This story has hit all the major newspapers and even the Local decided it was Swedish news big enough to warrant a translation.
The description of the Facebook group reads: “Those of us who have a TV and like to watch commercials/can't be bothered to reach for the remote are facing a problem. Apoliva has begun to run a commercial that is frightening. A woman singing a Nordic/Swedish folk song in freezing rain with lightning. I am creating this group for those of us who need somewhere to seek support and talk things out. It's only a matter of time before it creeps into our dreams and terrorises us in our sleep.”
Yes, it's frightening isn't it? But it's a great idea - the woman sings a traditional summer folk song as the typical Swedish weather storms around her, she emerges through winter and rain to the summer sun again and the tagline appears "Apoliva - for Swedish conditions". Get it? You get your facial creams and conditioners especially made for Swedish conditions, the dark dry winters, the cold rain, the wind. This is the kind of stuff we need. So, the idea isn't bad at all, it's actually quite good.
But then, oh no, then what did they do? I'm not sure what happened - did someone titled "model booker" outrank the AD and call in the high cheek boned sunken eye model (who looks great decked out in avant garde fashions) that is just so wrong for this job? Why didn't they explore the archetypical Swedish look for the Swedish conditions? There are dirty blond wide-faced plump-lipped rosy cheeked Ingrid Bergman copies a dime a dozen around here - and that would work with the idea, no? Swedish look, Swedish conditions... Why call the ultra pale brunette vampire-stick-girl? But the disaster doesn't end with the casting - what the hell was the light designer on that day? Did they honestly want that sunken eyed look? Did the Director call this job in or did Johan Renck simply give up after a while, allowing the really awkward hair-as-beard-moment that drags on too long to be in the final print? You can yell "cut" you know, Johan.
So many questions.
Kontaktmannen says that the ad is "too good for Swedish viewers", and while I do see his point, as an Art Director I have to say that the execution is what made this ad terrible. Not the idea.