First Oprah, now Dr Phil banned from Swedish telly

Well, not banned per se, nothing Oprah or Dr. Phil says is that scandalous. However the product placements in each show are so many and so sneaky that channel four which shows them gets fined for nearly every show that they air. Oprah Winfrey is constantly talking about products and often giving them away to audiences, this is illegal on Swedish television so TV4 decided to cancel the show after being fined one too many times. Now Dr. Phil is getting TV4 in trouble.

"This means that it is difficult for us to send popular American shows. We can control our own productions, but we can't affect things that the viewers want to see that we have not produced" said Richard Wallentin to Resume.

While the fines may be troublesome for channel four, I wonder how the product placements affect the costs of the shows when they are sold to other countries. Do worldwide products bring down the price of buying a season of Oprah? Do viewers get annoyed when the products on the shows are US only brands? Does anyone notice the placements at all except the TV legal board in Sweden?


Ads on Snail Mail

The upcoming film "Robots the Movie" is the latest collaboration between 20th Century Fox and Blue Sky Studios. Apparently Fox's movie marketing department has gone gangbusters to get the word out about their upcoming film. From video games to co-marketing with supermarket chains and premade kids meals like Kid Cuisine, Robots are everywhere. Not that this is anything new in the world of movie marketing.


The Guardian Interconnected talks about adverts

The Guardian Interconnected: "The blog is good for advertising news and scandal, while charts the evolving view of gays and lesbians in mainstream advertising from Ikea's Van Den Puup to the Mach 3 man"
Link to the Guardian
Original scan


L.A. Times - Searching for the Why of Buy.

The Los Angeles Times has an interesting article about people, their brains and why they buy. Click here for the article.

Moreover, researchers suspect that the inescapable influence of marketing does more than change minds. It may alter the brain.

Just as practicing the piano or learning to read can physically alter areas of the cerebral cortex, the intense, repetitive stimulation of marketing might shape susceptible brain circuits involved in decision-making.


The scent of Bin Laden

In 2002 we asked Would you wear Bin Ladin pants? because we had just spotted that Osamas half-bro Yeslam Binladin had the name as a trademark in Switzerland.

Outraged Swiss authorities have revoked the Bin Ladin trademark that had been registered by the millionaire half-brother of the al-Qaida leader Osama bin Laden.

Photo District News Online blurb


Cowboy Hootie sings for Burger King BK

The lastest from Crispin Porter + Bogusky for Burger King is this strange commercial for their Tendercrisp Bacon Cheddar Ranch sandwich. It is like an Old Navy ad on acid with some Playboy/Penthouse thrown in for good measure, somewhat typical of David LaChapelle's work.


Pony campaign, knock outs, groinkicks and sweet kisses

So, people have been wondering "But what did Pony run instead of that campaign shot by Simon Wakelin?" that we showed you earlier this week. Fred & Farid called on team Sandro from Sandrofilm to make a knock out campaign. Read more to view.

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I am Spartacus - No Pepsi is!

"Spartacus," starring Kirk Douglas will be revived as a commercial during the Oscar award night. The commercial, edited from footage from the original 1960s Spartacus movie depicts a roman soldier searching for the owner of a lunch bag containing a sandwich and a cold Pepsi. The mystery soda in the bag attracts a crowd. No we don't get it either perhpas it will make sense when we see it?

Another Pepsi drink, Sierra Mist launches a new campaign during the Oscars as well. Special outtakes and behind the scenes footage should be available at the aptly named URL come Sunday night, but there is nothing but the words "seewhatyoumist" there now.


Ads in editorial content - again. NYPost using IntelliTXT technology

Honestly, if it weren't for Tom Biro I probably would never have noticed it, being the die-hard FireFox user that I am. IntelliTXT is now in the New York Post. What is that you say? Oh remember when Forbes wanted to be "trailblazers" and suddenly served links in their articles that did not lead to more information about that word, but were bought words and popped up an ad when you hovered over it.