Stihl Chainsaws - Giant coupon billboard - Canada

Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.

After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.


Korea Animal Protection Society - pull to release, Korea

This little train and bus ad stunt comes from Ogilvy & Mather Korea, Seoul. The goal of these ad inserts was to encourage people to raise funds towards releasing caged animals back to their natural habitat.


Breeze Excel, Torture test , DM Thailand

To prove you could remove stains in just one wash with Breeze Excel, DM Thailand put it through the ultimate test: They wrapped a package with it.


Cannes lions film grand prix - Gorilla and Believe share top honors.

I asked which one you though would win, Gorilla or Halo?

For the first time in Cannes History, there's two winners that got the Grand Prix in the film category, Cadbury's "Gorilla" by Fallon, London, and Xbox Halo 3's "Believe" by T.A.G./McCann Worldgroup, San Francisco.

The Titanium Grand Prix went to Uniqlo's "Uniqlock" from Projector Tokyo.


USA takes the lead with 12 nominations to Titanium Cannes lions 2008

Will Mortierbrigades campaign ”Black boy wanting water” for Studio Brussels get the Titanium? Or Times of India ”Lead India” from JWT? Or is the HBO Voyeur Campaign set for yet another lion? Will Projectors campaign ”Uniqlock” for Uniqlo get it? Saturday night, we'll know. Meanwhile place your bets people. I'm off to celebrate midsummer.


Copywriter wanted for 18 bucks an hour, will not get access to gun.

Quite possibly, the most insane Craigslist ad ever. Copy writer - marketing materials - $18/hour

The twist: while you are writing copy you will also fill the role of security guard, working 6:30 p.m. to 10:30 p.m. Monday through Thursday. We will buy your uniform. You won’t carry a gun. Applicants must be able to pass a drug screen as well as a criminal background check. The security guard spends most of the shift seated at the reception desk, and there will be very minimal security duties. Practically the entire shift you will be able to focus on writing copy – you’ll just happen to be wearing a uniform.

Yep, we are stretched thin. Good thing there's no gun, for that salary the copywriter might end up shooting themselves. Hat tip Caffeinated


$500 a month, free gas to drive a billboard

Here in the USA, where Regular Gas is $4.00+/gallon (with Premium Gas is $4.50+/gallon) - this could be helpful. :-)

I'd heard about these 'billboard' cars before, but not with free gas.


Sixth foot found and CNN banner ad steps in it.

Ah, I do love when banner ads go bad - even in such morbid cases as this one. CNN reports that the Sixth severed foot surfaces off Canadian coast and the banner ad adds some unintentional visual humor to it.

the Guardian channeled the Sun and issued a pun headline: Six feet under.
larger image here if you must


Grand prix press 2008 - Energizer, never let their toys die, press, South Africa

DDB South Africa won the Grand Prix for their Energizer campaign - "Never let their toys die".

The campaign is not standalone press only, there's radio as well. Energizer Never let their toys die - Tape - (2007) :30 (South Africa)


McDonald's - Open All night - Australia

During the day, punters only saw half of the yellow arch and some mirrored text, it wasn't until the dark at night when the adshel lit up that the message "open all night" became clear.