15 kilobytes of fame "Blogging by Moonlight"

Normally we don't make a fuss about being mentioned in a paper here on the front page, we just cut it out and proudly glue it to our scrap book of press clippings like a sentimental sap, and we've been doing that ever since Badland got attention back in 1998 and my face appeared for the first time in print. This time however our very own Caffeinegodess is also in the article, so we simply had to share.

 

Ordinary advertising and how to avoid it like the plague

There is a new handbook on advertising out, written by copywriter Mark Silveira. Not quite finished with his ranting about bland and boring ads, he continues his mission to kill ordinary advertising on his website by the same name.
If you fancy, you can check out an excerpt of the book in our adbooks and adrants section, and if you like it it's already available at amazon.com.

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Tanning taxis promote Nivea self-tanning in germany

Via TBWA blog Portugal we find this brilliant piece of visual interrrupt going on down in Germany.
The normally beige and boring taxis have been re-painted with a tan to promote Niveas self-tanning spray. Clever idea from TBWA germany.

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Flicka reveals what is behind the retouching

We reported last year that the Flicka campaign teaches girls to question media. The campaign continues with a new banner campaign, and on Flickas website there is a photo of 14 year old Lynn retouched like most magazine covers are, where you can peel away the retouch and find what is underneath.
Just click on the orange star-splash on the right to see how she looked before the boob enlargement, waist reduction, color of her eyes thickness of her hair and pores on her nose were changed, one item at a time. Everyone knows that a little photoshopping is always done on the cover models but it's still quite interesting to see how much exactly.
"The banner campaign is a logical contination of what we were doing last year. We don't want to moralize about retouching images, but want to equip the young with tools to see through the "perfect" images out there." said Sara Damber project leader for the Flicka campaign to Resume. Ad agency behind the campaign is Forsman och Bodenfors Gothenburg, Sweden.

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Get it off your chest in a blog - Billboard

Blogging By Moonlight - From Billboard - 07/03/2005
by MINDY CHARSKI

Men are behind most ad-related blogs, but there are some exceptions: Boston-based freelance copywriter Jane Goldman runs Cup of Java (caffeinegoddess.blogspot.com), and Copenhagen, Denmark-based freelance art director ask Wappling operates Adland (ad-rag.com). Like many bloggers, they keep their identities somewhat a mystery. "People don't know who I am and it's cool," says Wappling, 32. "But they think I'm a guy, and that gets annoying."

"You could talk to 30 people about one campaign and they could all have different opinions," says Goldman, 27. "In that respect (a blog) is a good sounding board, and having a little bit of anonymity isn't a bad thing."

 

Nike - Sounds / music made from sport sounds - (2005)

Nike - Sounds / music made from sport sounds - (2005)

Roger Federer, Rafael Nadal, Ronaldinho, Wayne Rooney and Kenya's long-distance running team make sweet sweet music for Nike just by doing their thing.

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Death of TV adverts?

Lee Daley, chairman and chief executive of Saatchi & Saatchi UK, thinks TV advertising is dead. Yet, he also says:

"Our business model is not dependent on TV," he says. "There will still be a need to deliver brand messages. Young people love brands more than ever. It's just that technology gives them the power to ignore them more easily than ever."
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The Roots Manosophy Machine

Roots Manosophy Machine

Do you need help? Are you dumbfounded when making that critical decision? Uncomfortable at being forced to make a choice? Well no longer put life's stressful questions and consequences to one side. Roots Manosophy is here to help us through those moments in life, when our family, friends nor teachers have the answers and all we're left with is a solitary dribble moistening on our chins. The founding father of the Manosophy, Mr Roots Manuva, a usually misanthropic individual gives you a unique look into his psychic powers that allow him to provide universal answers to uplift and guide the soul to a spiritual plain of harmonious enlightenment. The Roots Manosophy will provide colossal insight in its own unique and all encompassing way.

As well as discovering the wisdom of Mr Roots Manuva, you can also join the movement and see what happens when the Roots Manosophy is put into action. Have a listen to his forthcoming single 'Too Cold' and watch him in action on a day like any other, in the video. Enter a fantabulous competition to win an evening out to see Roots Manuva, the man cited with the creation of the Roots Manosophy. Don't be scared, come in out of the cold and be disarmed by your newest and favourite Manosophy.

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Axe and Whipped Cream

Axe is taking an approach similar to it's overseas version, Lynx, now that the advertising is moving away from educating consumers that it exists and heading more towards aspiring to be an "Axe man". From Print Critic:

"The ads show that guys need to be ready to meet girls anytime and anywhere, especially now that the 'Axe effect' is longer lasting," says BBH's ECD Kevin Roddy, apparently using "meet" in its nudge-nudgiest, wink-winkiest sense. "We've evolved the work into a more aspirational area, from an educational campaign about how to use the product to a more stylized brand campaign."

Read on to see the ads.

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Miller & Sports Illustrated team up

Miller Brewing Co. put out a press release regarding their Sports Illustrated Swimsuit sweepstakes. A six-page ad in this year's Swimsuit issue gave tips to readers on how to prepare for a swimsuit shoot.

"Miller and Sports Illustrated are a natural association, as many of our drinkers are SI readers," said Michael Hand, director brand promotions, Miller Brewing Company. "This promises to be one trip the winners will never forget -- cold Miller beer, tropical sun and the chance to see some of the world's top models shoot the famous SI Swimsuit edition."

Read more to see the ad.

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