Škoda - L-driving - (POLAND)

CHALLANGE

Skoda positions itself as a rational, down to earth brand, which always comes up with practical solutions for the consumers.

So, when Skoda asked us to invite disabled people to take the specially prepared driving courses in their L-driving school, we didn't come up with another ad campaign..

We wanted to give disabled people a real proof that taking a Skoda L-driving course and getting a license can actually change their life for better.

IDEA

Instead of a commercial, we gave our target an opportunity.

We divided media time into two seemingly separate ads. The second one was a real job vacancy available at the time when campaign was aired.

RESULTS

The campaign became breaking news on blogs, charity websites and other media, generating PR buzz for Skoda.

The Weather Network - Tofino - (2010) Canada

The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

The Weather Network - Saskatchewan - (2010) Canada

The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

The Weather Network - Calgary (2010) Canada

The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

The Weather Network -  Winnipeg - (2010) Canada

The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

September has arrived, and what better way to fight off the languid, dog days of summer than with some island hopping? The latest :15s Bus and Pedicab for the casual dining staple T.G.I. Friday's, completed via Publicis NY, offer up the colorful adventure of the Caribbean thanks to Pirate NY Composer Watt White's licensed track "Playing In The Sun All Day." Created for T.G.I.F.'s new Caribbean menu, both spots feature vibrant, island-inspired vehicles dropping American tourists off at a seemingly exotic destination spot, the popular American restaurant.

See also T.G.I Friday, Bus

Read more: http://www.trustcollective.com/portfolio/content/pirate_tgif.php#ixzz0z2...

September has arrived, and what better way to fight off the languid, dog days of summer than with some island hopping? The latest :15s Bus and Pedicab for the casual dining staple T.G.I. Friday's, completed via Publicis NY, offer up the colorful adventure of the Caribbean thanks to Pirate NY Composer Watt White's licensed track "Playing In The Sun All Day." Created for T.G.I.F.'s new Caribbean menu, both spots feature vibrant, island-inspired vehicles dropping American tourists off at a seemingly exotic destination spot, the popular American restaurant.

Calle Sjönell, Executive Creative Director, BBH New York has A Radical Proposal to Save Advertising on the Web up on BBH labs blog.

I propose we create a clear set of universal instructions letting users know if they are staying on a site or leaving it. Or, to push it even further, what if every ad had two standard buttons at the same location, “Save for Later” (like Instapaper for display) and “Go to Website”. That way ads would behave more like we use the web today. A Universal System for display, in which everyone knows what to expect. A system that respects the user.

Respects the user are the key words here.

Hilarious and somewhat unrelated image found at Designer Daily.

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