Is the headlong rush towards creating an iPhone app really right for your client? David Rowan, Editor of technology bible Wired, hosts a "for and against" debate on the value of the iPhone app as a marketing tool. How can your client make money from an app? Is app success measurable? Would your marketing spend be better used elsewhere?

Moderator:

David Rowan, Editor – Wired

Panellists:

Scott Seaborn, Head of Mobile Technologies – Ogilvy Group UK; Co-Chairman – UK Mobile Marketing Association
James Easterbrook, Client Services Director – My Agency
Jorge Calleja, Creative Director – Wieden+Kennedy Amsterdam
Chris Carmichael, Manager, BA.com & Mobile Innovation – British Airways

Advertising is immersed with the notion of infusing creativity and dynamism into a successful and connecting marketing idea.

In an industry where creativity is key, and convention is thrown out of the window on the very first day, ‘normal’ just doesn’t cut it.

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