Coke reaches the parts that other colas can not reach

As Claymore so eloquently put it: Coke to Pepsi: "Ha! Bite my shiny red ass!"

A new study reveals that Coke takes over parts of the brain that Pepsi can't reach. The experiment was a laboratory controlled version of the Pepsi challenge, tasting blind the subjects had no preference for either cola. However when they were shown the logo's, three quarters of the tasters said they preferred Coke. It doesn't end there though, the researchers found a huge increase in brain activity in the parts of the brain associated with cultural knowledge, memory and self-image.


CapriSun Sport - Volleyball (2004) 0:30 (USA)

CapriSun Sport - Volleyball (2004) 0:30 (USA)

The referee messes up the game.


Sharp sells TVs with intertwined blogs and the wrong berries.

Over at MoreToSee electronics company Sharp has a cryptic campaign for their new flat screen TVs. We think.
Created by w+k New York, and according to adcritics email with cooperation from nearly all of its offices and numerous partners with creative director Ty Montague in the lead, the labyrinth of intertwined stories about a love triangle, spreads across several blogs and television commercials.

When I went to visit the MoreToSee pages, I got stuck on these mislabeled berries. As you can see by the long stem that holds a bunch at a time and the see-through color, those are red currants from the gooseberry family and not lingonberries.


Sega Launch New Viral Ad Campaign

The Viral Advertising Agency ASABAILEY has launched it's first viral campaign for SEGA Football Manager 2005. The ad was produced by Maverick Media and directed by Seamus Masterson, for SEGA Europe.

Available in two versions, the first version comes complete with more colourful language, and it is being seeded as, The Banned Country Sports Video , for the enjoyment of the 18 - 30 online gaming community; who, those at the agency say, will get the humour and will not be offended by the language.

The softer, yet still funny version has also been seeded, but this ones been let out to the younger, and more morally considered communities. Who will undoubtedly just search out the adult one anyway.


Ikea gives commuters a chance to catch up on sleep

Ikea, the consistently quirky campaigner surprised commuters with free pillows demanding "Better Sleep for everyone". Amused commuters could have a kip on the trains in Stockholm thanks to the free pillows that the Ikea-pajama-army handed out.

During morning rush hour the 23rd of September the campaign kicked off. By the platforms for the Arlanda express trains, and the regular commuter trains Ikea greeted sleepy people with their free pillows. In total about 10.000 commuters travel these trains every day. Read more to see more!


Steve McQueen rides again - for Mustang.

If you build it... They will come... is the idea behind Fords new ad where the spirit of Steve McQueen rides again, in a racetrack built in a farmers field.

The cooky farmer who built the track races around in his mustang, when out of the field steps the Steve, what is a farmer to do? Give Steve the keys and watch him ride off course.

Paul Street directed this ad, having experience in bringing Steve back to life from a previous ad for Ford (Europe) in 1997.
Believe Media superimposed Steve McQueens head onto a body double, the result is seamless, "It is as if Steve McQueen is back to life" said Katie Matson creative coordinator at Believe.


The cuecat kittens never seem to end

Rexblog wonders if that cat has nine lives, it seems it does. Getting the "click-through" idea from the web, old media tries to invent new ways of 'scanning' and ad to save the punter from typing in an URL in their browser. The advertiser would then know where you had seen the ad, the media seller could brag about how many see their ads, and you waste a lot of time photographing something with your camera phone, scanning something with a cuecat or similar until you say "sod that" and type the URL in instead. Why does this idea never die?

Cuecatastrophe lasted longer than CueCat itself. The cuecat was considered most blatent privacy violations ever committed against a clueless populace by many. When you google "cuecat" today, pages like CueCat Software Spies on You! are the top hits. Ignoring the privacy issues - people seem all to willing to throw that away - it's just a far fetched idea from the start. It's also an old one, how often have you ever said "I saw your ad in the The Yellow pages" when you phone up a company? No I didn't think so.


Snap Crackle and oooh ooooh Ohmygawd!

Claymore said it best when he punned that headline - personally I was speechless. This LiveJournal user has the scoop and images, of the new "Toy" you can find in specially marked boxes of Kelloggs® Rice Krispies®. Yes it's a clever little electrical toothbrush for the kids... But snap the brush part off and the vibrating bit can do double duty as moms best friend!

too good not to share, Brent wisecracked on adlist: "It fights cavities AND it fills 'em!"


New York Post from Post House

Editorial company Crew Cuts has started the New York Post tabloid spoof, which much like Adweak is The onion for adnerds. (wow, enough cross referencing there yathink?)

In it they carry stories like Nike Swoosh on the moon, which reminds us about that stunt Cunning Works (formerly Cunningstunts) are said to have pulled when they projected J-Los butt on the moon. You can see that stunt on Cunning Works website (scroll down). Everyone who thinks they actually mooned the moon raise their hand, I have a bridge you might be interested in....

For those keeping tabs back home, yes the "advertising on the moon" gag was probably first done in Franquin's 1959-60 comic book masterpiece "Z comme Zorglub" (Or if you speak Swedish, "Z som i Zafir") where Zorglub sends rockets to the moon to spell out "Coca-Cola". His mistake though, was that all his little helpers spoke backwards and had thus spelled the brand name "Aloc-acoC". Brilliant. In fact Zorglub/Zafir is such a great over the top bad guy I wouldn't be suprised if Dr No was modeled on him. ;)


Celebrity Scoop from Legendary Larry Grobel on The Advertising Show

Larry Grobel has been a freelance writer and biographer for more than thirty years for publications like Rolling Stone, New York Times, Entertainment Weekly and many others. Larry has also been a contributing editor at Playboy since 1980 conducting over fifty interviews. On the show, Larry talks about his renown interviews and friendships with Marlon Brando, Truman Capote, Al Pacino, Rodney Dangerfield, and more. His new book, "The Art of the Interview", which is also a class at UCLA, delves into his celebrity journalism techniques. Larry's next upcoming project is to be the first to interview Martha Stewart after her sentence. Watch out Barbara Walters!

Miramax without the Weinsteins? Hear a special appearance from Alex Ben Block, editor of Television Week Magazine. Alex foresees how Miramax won't survive without Bob and Harvey Weinstein and gives a firsthand report on Microsoft's newest operating system for entertainment. Alex has extensive experience on both radio and TV as a commentator and panelist. He is also the author of the critically acclaimed book, "OUTFOXED: The Inside Story of America's Fourth Television Network," and the global bestseller, "The Legend Of Bruce Lee."
Tune in Saturday 8-10 p.m. CET (2-4 p.m. EST) to The Advertising Show for their live webcast. Or check out their commercial free archives.