Sony Ericsson’s C905 Cyber-shot™ phone gets a starring role and stops the city in its tracks

The company commissioned professional photographer Matt Stuart to take photos, using the 8.1 megapixel C905 Cyber-shot™ camera phone, to use in the launch of its new campaign.

The Sony Ericsson C905 Cyber-Shot™ has a 8.1megapixel camera.

This social media news release contains photos of the C905 Cyber-Shot™ in action.

Adland: 


Create Your Own Sea Kitten at peta.org!

In a very unlike PETA campaign, nobody famous or pregnant is getting naked or comparing bizarre greyhound murders to chicken slaughter. Peta has done some market research and found that nobody likes fish. They're slimy, scaly, have eyes on either side of their pointy little heads, and are generally un-cuddly. So, in order to drum up some sympathies for these unloveable creatures they are re-branding them. Save the sea kitten, won't you?

Adland: 

A friend of mine loves being a muslim in Sweden when the Ramadam falls in the winter, because if it falls in the summer "I loose my temper and so much weight" due to our midnight fun-sun we have. In the winter it gets dark so fast that Ramadan is hardly noticeable, except when it's over and you need a machete to cut through all that parsley and dodge the dates the supermarket has stocked up on.

Commercials: 

PŪR Water Filtration Systems makes tapwater taste gooder cuz' it's cleaner, selling point "removes unwanted contaminants". Like odor and reducing some of the chlorine (which is the bad taste by the way). It won't remove that US government added flouride you guys have in your tap water which counts as an "unwanted contaminant" in my book. Nor will it remove bacteria and viruses. To remove Cryptosporidium, try just boiling the water instead. Ooops, did I just unsell this thing? Sorry. TBWA\Chiat\Day, Los Angeles might hate me now. I think I'll have a tall glass of pure fresh nice tasting Swedish no flouride tap water right now.

Commercials: 

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