Bringing back webisodes

USA Today takes a look at some company's who are going back to webisodes to advertise.

Remember webisodes? Original minishows for the Internet were all the rage online before the Internet bubble burst in 2001. Now they're back, this time as advertising vehicles, courtesy of a robust online ad market and growing broadband audience.
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Clio Xtrem Racer: Race to resurrection

Renault is online with a new game "Clio Xtrem Racer: Race to resurrection". The gamer at the wheel of "ghost" car races against the time for reincarnation into New Clio. This futuristic racing game developed by Publicis Net France challenges gamers to experience cool jumps, loops and a blazing speed simulation.

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Civic group uses international figures to promote good behavior on roads

Nonprofit group Muevete por Tu Ciudad is promoting civic-minded behavior in Mexico City using the likes of bin Laden, former Iraqi dictator Saddam Hussein, and George Bush. The advertising campaign aims to "jolt the city's jaded commuters, police and public-transit drivers into courteous behavior."

Advertising firm Kastner & Partners in Mexico suggested using famous and infamous international figures, donating its design services and using free images in the public domain to craft the ads.

On one street-level billboard, the image of Saddam warns passers-by, "You can generate chaos: Don't you double park." Mother Teresa yells out, "Don't give bribes to the devil!"

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Should chief executives be in thier ads?

The Sunday Herald asked "Should chief execs feature in their own ads?" They printed two opposing points of view...well supposedly, at least.

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Jeep's new print ads tout clean running

The latest print effort for Jeep out of BBDO Detroit for the Jeep Liberty CRD. Touted as their cleanest-running diesel ever.

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Clim + print ads get graphic

Print ads for a French heating, air-conditioning retailer. Ice cold igloos and other frozen things tell you how cool this is.

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Family Guy "Stewie" Branded Desktop Application

Fox Home Video and AdTools have released a screenmate communicator to promote the release of "Stewie Griffin: The Untold Story". This branded desktop application (BDA) includes songs, sounds, video clips, a trivia game and Stewie himself appearing both inside the application interface, and wandering free on the user's desktop. An innovative soundboard lets the user assemble and send customized Stewie messages to their friends.

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How to Build a Breakaway Brand

Fortune Magazine has a special feature section on branding in their October 31st issue. The article takes a look at ten companies "who took good brands and made them much, much better". Brands include Google, Sierra Mist, DeWalt, LeapFrog, and Subway.

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W&K hope to emulate success of "Grr" and "Cog"

Two new spots for Honda by Wieden & Kennedy London are in production. Rumor has it that they cost over £3m.

One of the ads, "Impossible Dream" was written and art directed by Sean Thompson and Chris Groom. Directed by Ivan Zacharias at Stink, the spot shows a driver "who finds himself in control of a series of vehicles that transform into each other, growing in size as they do so. What starts out as a tiny car morphs into a boat and eventually turns into a hot-air balloon."

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Milk's new spots spoof steroid use in baseball

New "Got Milk?" advertisements spoof major league baseball's steroid abuse scandal. The commercials have been airing in California during the baseball playoff games. The spots show actors as baseballers and managers in similar situations s as occurred during the steroid scandal, like being interviewed by reporters about their "Pouring" (the made up slang for drinking milk) and even one that's pretty close to what happened with Jose Conseco (a player says that he poured for his buddies and when they say otherwise, they're lying).

Adland: 

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