Telia iPhone launch in Sweden defaces newspapers property - is interpreted as bomb threat.

"It is, of course, unacceptable that someone puts graffiti on private property. We are often threatened, which made us react strongly to this." says Sydsvenskans editor in chief Jonas Gruvö in an article at Sydsvenskan

Arriving at work yesterday morning everyone at the Sydsvenskan newspaper were met with the numbers 08.07.11 00:00:01 on the steps to their office building. A countdown? To what exactly? Those not hip to knowing it's the release date of the iPhone in Sweden saw the countdown as something far more sinister.

You can see a nice huge image of the steps here at Resumé (I tried getting it, but could not afford it. Thanks Ove Jonsson @ Sydsvenskan for the help though) and it does look quite odd with 'countdown' numbers on the steps to a major newspaper like that.
PS Communication executed and created the spray-tagging campaign for Telia and struck in the middle of the night. Nils Djurklou, PR at Telia, apologizes for the tagging "This happened on their private property, which is very unfortunate. They saw it as a potential threat. We've apologized and removed the graffiti" he said to Resumé. Djurklou also stated to Sydsvenskan that the graffiti vanishes after a few days, and should only be placed on public - not private - property. Sydsvenskan has - sadly - decided not to report the tagging to the police. For once I'd like to see someone do that, just to see what the result might be.

Adland: probably doesn't like Tech watch after this.

Really, I should quit worrying about what ad-support might do to editorial content, it doesn't stop anyone on TV from reading bad news about their own sponsors. Or - some media buyer is getting fired over this.

Via why advertising sucks.


Nike's Freestyle Basketball youtube viral bores me like all other fake virals.

I'm getting sick of these fake stunts posted to youtube that are secret little ads, aren't you? People hopping into jeans, climbing to catch baseballs, and now making impossible dunks for Nike. Perhaps it's because all I can hear in my head when I see it is Larry Bird & Michael Jordan saying "Nothing but net"* and then I get a wild craving for a Big Mac - even though I know that special sauce ain't nothing but thousand island dressing. Must dash and gorge on fatty burger now folks.
(*from McDonald's - Larry Bird / Michael Jordan - The Showdown (1993) - 0:60 (USA))


Google turns over youtube users' names and IP addresses, to Viacom. Including ad agency IP#'s

By now, you've heard:

Google must divulge the viewing habits of every user who has ever watched any video on YouTube, a US court has ruled.


Viacom wants the data to prove that infringing material is more popular than user-created videos, which could be used to increase Google's liability if it is found guilty of contributory infringement.


I wonder how long it will take before some ad agencies ask Google turn over the IP#'s to try and prove that other ad agencies 'stole' their drumming Gorilla ad ideas in order to get even the tiniest whiff of a Grand Prix Lion. ;)


Olay - Eclipse - print, India

Saatchi & Saatchi Mumbai sees the Ponds - "White beauty sun protection" Shade Posters and raises them an Oil of Olay sun-blocking Eclipse.


Ad banner supported sites = titty?

So, people have long been suggesting that Adland should switch over to be fully advertising supported. Suggesting might not be the right word, more like demanding in some cases. I get it.


Yellow Pages - Darts! - ambient, Canada

Yellow pages and Cossette Communication Marketing are at it again throwing darts around all over Toronto. Won't SOMEBODY PLEASE think of the poor crushed pub tables!?


MINI Cooper S - Soapbox - print, Switzerland

A new mini ad running in Switzerland from Lowe, Zurich.

Advertised brand: MINI Cooper S
Advert title: Soapbox car
Headline and copy text (in English): Soapbox car fun with 175 hp.


Miradent oral - Dental floss - print, Germany

Click on the image to see the whole file - here's another double page spread that uses the gutter creativly, from Philipp und Keuntje GmbH, Hamburg.

Published/Released: 06/2008
Short rationale: This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, which we achieved by creating a double-page advert with minimal graphics and with a white book mark. Readers instantly recognised that the image showed two teeth with a piece of dental floss in between.


Ikea invites you to "come in to the closet" once again.

Ikea has launchd a new commercial and website to invite Swedes to "come in to the closet" - you can find the website at Once the flash has loaded you can see different closet/room solutions (use the left and right arrows named "byt rum") but also watch bizarre backwards dancing done by characters in each closet, and you can control their moves. Either pick a song (bottom left button), or upload your own, or why not sing into the mike of your computer? The identically dressed dudes move best to african beats. The only thing I dislike about this Ikea closet business is that I don't have an entire room that I can use as a closet! And with the sparse living space us city-dwellers have, who the hell does? I'm getting a case of Ikea closet envy.