Is the headlong rush towards creating an iPhone app really right for your client? David Rowan, Editor of technology bible Wired, hosts a "for and against" debate on the value of the iPhone app as a marketing tool. How can your client make money from an app? Is app success measurable? Would your marketing spend be better used elsewhere?
David Rowan, Editor – Wired
Scott Seaborn, Head of Mobile Technologies – Ogilvy Group UK; Co-Chairman – UK Mobile Marketing Association
James Easterbrook, Client Services Director – My Agency
Jorge Calleja, Creative Director – Wieden+Kennedy Amsterdam
Chris Carmichael, Manager, BA.com & Mobile Innovation – British Airways
Each Jury President selects one advertising-related item to send to the "Room 101" of Oblivion. What will they choose? The internet, social media, ad analogies, Photoshop, 30-second spots, arrogant creatives, nightmare clients or something else?
Danny Edwards, Editor – shots