Sex no longer sells

British brand consultancy HeadlightVision's report on the latest cutting-edge trends "found that youths were bombarded by sexually explicit advertising to the point where the ads no longer moved them. It concluded that if brands wanted to reach young trend-setters, they needed to use more subtle techniques."

Allison O'Keefe, global editor of the HeadlightVision's report, D-Code said, "Sexual imagery is becoming so mainstream that it is becoming such a regular part of their life that it doesn't break through any more. It's not shocking them and its not clearly marking it (a brand) as youth-orientated or anti-conventional."

There's also more in another article here.

Adland: 
 

India adverts use sex and humor to sell

Over in the big colorful land of India they have discovered that sex really does sell, if coupled with toungue in cheek humor. No, not that cheek.
Traditionally, they've steered away from being so bold as to do raunchy ads, but if you make the punter laugh at the same time you can get away with almost anything as long as you highlight your products special features.

Adland: 
 

Subway in Germany depict 'twin towers" on trayliners

How do you remind people that Subway is the 'healthy' lunch alternative in countries where no Jared ever dieted with them? Easy, make lots of tray liners, advertising the film Super size me, depicting an obese Statue of Liberty holding a packet of freedom fries, showing a giant fatty hamburger crushing twin towers as panicked citizens run away. Top it off with the headline "Why are Americans so fat?" and you're ready to cause controversy. (read more to see images)

Adland: 
 

Eclectically curious magazine for free - no catch.

Voor Art-Directors die kunnen lezen... For those who are eclectically curious about art, street art, movies, media, poetry and the world in which we live, the tasty mag Maisonneuve has an offer too good not to share. All North Americans can sign up and get the mag free for six months. Read "Kafka on Prozac" about Christmas in Saudia Arabia, if Paris Hilton wrote poetry, interviews with young artists or simply let the sexy illustrated covers grace your coffee table.

Adland: 
 

NewsDirect Features Adland - "Advertising community hits the 35.000 members mark"

Advertising community hits the 35.000 members mark reads the headline at NewsDirect.

The worlds largest community for advertising people, ad-rag.com, has hit 35.000 members. The site is run by the Swede Åsk Wäppling from Copenhagen, and it's always been her goal to keep the community financed by members rather than advertising. It has succeeded.
 

Hear Paco Underhill on “Why We Buy” and our “Call to the Mall” on The Advertising Show

Hear Paco Underhill, explain the research and ideas behind his best-selling books, “Why We Buy” and “Call of the Mall.” In his books, Paco applies his research methodologies to the retail environment where he dissects the behavior of everyday consumers and how people live, work, play and spend. Paco has over 21 years of experience in behavioral research and consulting. His international consulting company, Envirosell, has established its reputation as an innovator in commercial research and as an advocate for consumer friendly shopping environments and packaging.

Adland: 
 

Church of Sweden re-brands it's 4.000 subbrands

The Swedish agency go.garbergs is working with the Church of Sweden and their brand(s). The mission is to make the CoS' 4.000 brands into one.

The Church of Sweden is a "national" church, until a couple of years ago it was the Church of the State of Sweden. During the years since Gustav Wasa the Church of Sweden has been the national moral and religious guide but now the Swedes, known as the most secular people in the world, is free to choose to be member or not. Still about 85% of the Swedes are members but the stats is decreasing.

Adland: 
 

A double dose of iconic comebacks.

Morris the Cat? The Energizer Bunny? They're back!

Perhaps up next, the return of Max Headroom for Coke and Frito Bandito for everyone's favorite corn'n'oil chip!

...actually, bringing Max back would be kinda cool.

Adland: 
 

Compression evil on the Aussie airwaves.

It happened a couple of years ago with television and a programming/commercial compression device called the Time Machine - It's rationale? Time for more commercials! And now, some greedy muthas down unda are doing the same thing on the radio.

" TOP rating Melbourne radio station FOX FM has admitted it uses new technology to speed up songs on its playlist... He denied the process allowed the station to squeeze in more commercials."

Adland: 
 

Chevy corvette ad withdrawn after complaints.

SFGate reports that the Chevy Corvette ad directed by Guy Ritchie has become a PR nightmare. The ad shows the daydream of a young lad - clearly too young to drive - taking a sleek Chevy corvette for a fast flying ride to the tunes of Jumpin' Jack Flash. Consumer safety groups protested saying "This ad is certainly among the most dangerous, anti-safety messages to be aired on national television in recent years", and Chevy yanked it off the air.

The ad can be viewed by super adgrunts here.

Badland: 

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