NEW YORK, LOS ANGELES and LONDON -- Dec. 1, 2010 -- International production company and design studio Brand New School (BNS, www.brandnewschool.com) is proud to announce the founding of its new School of Interactive Media, a fully integrated design, media, and digital development practice within BNS, as well as the realignment of its management structure. Both strategic initiatives are aimed at better serving the company's high-profile clientele.
BNS founder and director Jonathan Notaro first addressed the realignment, stating that he will now serve as the BNS executive creative director across all offices, while Danny Rosenbloom will serve as company-wide managing director. "We've grown a lot over the last 10 years, and our interests are leading us on into other media spaces," he began. "To support this, and retain the voice that makes us unique, requires structure and leadership from the top. As the owner, I have always operated in this capacity. With the addition of our London office and the School of Interactive Media, we are refining the roles of the company's managers by having Danny available to support each studio as necessary, and relying upon executive producers Devin Brook in New York and Kayt Hall in London to directly manage those operations." BNS will soon announce a new executive producer for its Los Angeles office.