"Allison Johnson is senior vice president of global brand and communications for Hewlett-Packard Co. Her Ad:Tech keynote addressed how to foster customer loyalty, the importance of the user experience, and HP's Brand Love process. "
I bet Allison Johnson has been reading Saatchi & Saatchi's CEO book. Kevin Roberts' 'Love Marks' is changing the lexicon on the all marketing warfare biz buzz. Link here »
Well, you've seen that one odd Gushers commercial titled 'Karate" (Titled "Dojo" here). So, maybe you're wondering exactly how they do it.
So, how do they take two kids doing karate, and turn them into flipping, twirling, gusher heads? Well, it's partly thanks to a company known as 'Spontaneous'. This very weird commercial has a very weird quote to go with. The director of the piece's animation, Lawrence Nimrichter, claims, "One of the things that made the spot so much fun to work on was its concept. Many commercials rely on CG to help strengthen an idea. But this spot used CG to realize an already great idea," Ok...sure. Karate kids getting their heads stretched into fruits. What a concept. Although the commercial itself was definitely not outstanding, there was quite a lot behind it, and the workings behind it can be seen here, On Spontaneous site
An ad that encourages Europeans to vote has been re-edited for Britain, editing out part of a scene where a young woman breastfeeds her baby.
The CAA felt it was too overtly sexual for it to be given a universal certificate. In all the other European Union countries the nipple version will air uncut, the voiceover says: "You've been voting since you were born: don't stop now - European parliament elections, 10th of June."
Seems there's the ADC Young Guns as well at The Young Guns International Award shows. Not to be confused with the australian born Young guns award which is in it's fourth year. Emilio Estevez and Lou Diamond Phillips were not available for comment.
YCN, Encams, and Grafik have come together for a competition looking for the creation of an animation or piece of design involving the Tidyman character from the "Keep Britian Tidy" campaign. The competition is open to everyone - students, graduates and industry professionals. Prizes include cash and subscriptions to Grafik magazine. Deadline for entries is August 2nd, 2004.
Or something like that... latest radio station campaign to start trouble.
Two things, (a) I though this device was as old as time but usually hinted at as opposed to spelled out... (b) folks are concerned that this could bring about promiscuity or attacks on girls? Take a number, then...
Capital Radio's Scottish radio station Beat 106, has come under
fire from the watchdog for a poster in which a woman appears to be using sex as a bargaining tool, dressed in unzipped jeans revealing pink underwear.