Hard to focus

Ford Focus. Their ad agency seems to understand the attention span of their target better than most. Read more to see the ad.

Adland: 
 

Microsoft: Now I Know

Saw this on a Russian site and thought it is pretty funny. Picture below is a poster ad in the Moscow metro, advertising Microsoft and it's new "Now I Know" campaign they are running there.

Adland: 
 

Catfight between Miller and AB

Miller Brewing Co. has taken it's competitor, Anheuser-Busch Cos., to court claiming that AB's advertising activities are damaging its sales.

Miller filed a motion for a preliminary injunction Wednesday in the U.S. District Court for the Eastern District of Wisconsin in Milwaukee.

The motion alleges that St. Louis-based Anheuser-Busch, maker of Budweiser, has included in its recent "Unleash the Dawgs" campaign numerous activities that hurt Miller's sales.
Distributors allegedly are placing 3-by-5 stickers on Miller Lite products that contain phrases "Queen of Carbs" and "Owned by South African Breweries," according to the motion.
Miller also provided photos to the court of Miller Lite with stickers that bear the Bud Light logo and say, "All light beers are low in carbs. Choose on Taste."

Read on for more.

Adland: 
 

Discovery channel commercials

You can vote for you favorite - I'm deadlocked between "Antlers" and "Milk" - watch that squirrel!

Discovery.com commercials. Which one is your favorite?

The ads were created by NiceBigBrain New York.

Adland: 
 

Women can buy it, but not sell it.

Mediaguardian (free reg. req) has a good interview with on of the few top creatives in London who also happens to be female: Kate Stanners , called Room at the top .
She's not the only female creative director in Londons advertising industry, lest we forget Christine Jones, creative director of Mortimer Whittaker O'Sullivan, and Leslie Ali of WCRS, but the point remains the same, you can count them on your hands.

What has been described as the advertising industry's dirty little secret - the fact that creative departments are 83% male, a figure which, depressingly, is slightly up on the ratio 15 years ago - seems to make no sense at all.

"You'd think it would be full of women, wouldn't you, when purchasing power is largely in women's hands and it's women who decide which products come into a household." said Isabella von Bülow to the Mediaguardian.

Adland: 
 

Deutsche bank right or wrong about TV commercials?

Last Monday, AdAge dropped a bomb with an article headlined TV Advertising doesn't work for packaged goods, citing the Deutsche Bank study "Commercial Noise: Why TV Advertising Doesn't Work for Mature Brands" - showing that brand packaged goods get very poor returns.

Adland: 
 

MTV nixes Super Size me commercial - or is it a PR-ploy?

The documentary Super Size me which got high praize at the Sundance Film Festival and doing really well at the boxoffice, is again in the news - this time for being "banned from MTV".

Reuters picks up a press release and headlines it: "Super Size Me" gets downsized by MTV", claiming that MTV has refused to air advertisements for documentary "Super Size Me"... Aaaah, but did they?
The Hollywood reporter hears out MTVs version of the story, where a spokeswoman said the channel suggested some edits of the commercial, but ultimately accepted the original version. What MTV couldn't stomach was a scene where Spurlock was vomiting - this from the channel that brought you Jackass. By MTV's account, IDP then withdrew the commercial, "and instead of submitting the commercial, they chose to put out a press release." Is this simply a PR-ploy?

Badland: 
 

Cleavage exploitative of and degrading to dental nurses.

Remember the Polo Volkswagen (BMP DDB) campaign a few years back? The line said "surprisingly low prices" and the commercials were hilarious twist on this fact. In one a Dentist tries to get his patient to open wide, the patient tries but it really isn't wide enough, until the dentist shows him a Polo ad with the price listed and the patients jaw drops. Great ad.

In New Zealand an ad for Cool Charm deodorant takes place in a similar dentist office, where the dentist is having the same problem with his patient. (read more)

Adland: 
 

The Advertising Show - Bring a Brand to Life

Hear Stephen Walker, president of Headmint Inc., share how to define, express and bring a brand to life. Stephen Walker has extensive brand experience gained at some of the world’s most creative agencies like Bartle Bogle Hegarty. At Headmint, Stephen utilizes training, integration and strategic thinking for his clients such as Coca Cola, Ford Motor Company, Allstate and Nestle.

Adland: 
 

For Fox sake - stop the hunt.

DMC has released a viral for the the International Fund for Animal Welfare, created together with Velocity and produced by Maverick Media. The film is a little like Trigger happy TV in that people dressed as foxes and dogs embark on a hunt in central London.
Click on the image to see it in Quicktime format. Also available in Windows Media at DMC.

Adland: 

Pages

Top