Nov 13, 2009 / 0 Comments
A new campaign for TIM in Brazil rears its blue head. The last we saw from them was the Infinity Tim "Dam" ad, which communicated that you could talk as much as you wanted while only paying for the first minute. This time Neogama/BBH, São Paulo, Brazil called on the Blue Man Grouop for a series of commercials (inside) and posters.
A Few words from the creatives:
The commercial emphasizes the promotional plans the operator offers to its customers. In the film Orchestra we see a scene of a classical music concert and all of a sudden the musicians are surprised by the invasion of the Blue Man Group on the stage, with an exotic musical instrument made from PVC tubes. They start playing in the middle of the classical music and the musicians start being involved by the melody performed by the blue men. The audience also starts getting excited and then the classical music presentation turns into a real rock show.
The film “Coverage” is part of TIM’s institutional campaign within the positioning “Minds without borders”. BMG triplet, this time, literally covers the whole Brazil in blue to show the coverage investments and signal quality the mobile operator has made in the country.
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