Oxfam wants to know if you're in

Oxfam is continuing on the efforts from the G8 and Make Poverty History campaigns of last summer. A viral campaign Bit Unfair demonstrates how rich get more breaks than those who are poor.

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Bloody is now bloody OK for OZ

The British restriction on the Australian tourism ad "Where the bloody hell are you?" which was not allowed to run in its original form because of the use of "bloody" has been reversed. The Australian Tourism Minister, Fran Bailey, flew to London in the hopes of saving the campaign.

"I am pleased that common sense prevailed and the regulators realised the campaign was intended to be cheeky, friendly and very Australian," Bailey told reporters.

I doubt the Australians are that upset though since the TV ban provided a ton of free publicity for Tourism Australia, which said it had created "an on-line traffic jam" around the A$180 million campaign.

Badland: 
 

NO!SPEC crusade on a roll

After getting fed up with growing spec requests (unethical design contests, working on spec, free pitching), on the 25 of February a committee of 20 passionate designers was formed to develop the NO!SPEC crusade. Some offered to research, others to write copy and submit articles, some got together to brainstorm the design angle, others to design no-spec.com.

Design organisations are now getting involved - RGD (Association of Registered Graphic Designers of Ontario), GDC (Society of Graphic Designers of Canada), AIGA (the professional association for design), and Icograda (International Council of Graphic Design Associations).

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The Netherland's Anti-Tourism Ad

Most state and country-produced videos promote tourism (like that great Australian one). This new one from the Netherlands, which is required watching for potential new immigrants just does the opposite.

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Volvo wants to inspire your senses

Last week Volvo introduced a logo overhaul by branding agency Bite. There aren't major changes but the "male" iron mark is more curved and has a thicker bevelled edge and the silver used was given a softer matt shade in an attempt to create a more luxurious feel.

And this week was the launch for the FEEL campaign for the new Volvo C70 in the UK. The FEEL campaign is "designed to inspire people to reawaken their senses, see life in a new light and open their minds to the pure pleasure the new Volvo C70 coupé/convertible brings."

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Asia Pacific AdFest 2006

Last weekend the Asia Pacific Advertising Festival was held in Pattaya, Thailand. This year more than 4,000 pieces of creative work from over 400 advertising agencies in 39 cities around the region were entered.

Best in Films went to The Love Story series for Smooth E Baby Face Foam by JEH United LTD, Bangkok. Best in Print went to BBDO Bangkok for their Maglite Campaign. Dentsu took home the Best of Outdoor for NTT-Resonant Internet Portal Site "goo". And the Worst Boyfriend campaign for NZgirl by DDB New Zealand won Best Direct Marketing.

Adland: 
 

Tian Qi - Bottle Opener (2006) Print (China)

A Chinese print ad for Tian Qi Toothpaste, created by Creative World, Beijing. The idea is that strong teeth start with Tian Qi toothpaste. Read more to see the ad.

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Apple releases new iPod spot

Yet another ad for Apple's iPod + iTunes that doesn't feature the iconic shadow dancers. Album covers stack up to create a city, which then falls into a vortex that streams them straight into the iPod.

Adland: 
 

Pepsi launches DaDaDa World Cup website

The World Cup will be shortly upon Germany. Today Pepsi launched their Pepsifest site MyDaDaDa.com. It features "Dream TEAM 11" including Thierry Henry, David Beckham, Ronaldinho and Roberto Carlos. They must compete against a team of Bavarian folk dancers for a frosty mug of Pepsi.

Adland: 
 

Ego-alert! Fifteen bytes of fame.

David Wen, a hard working student at The University of Texas at Austin has a blog that he calls The Ranch. He also has the rather ambitious idea to interview ad-people on a regular basis, so far he's chatted to Ernie Schenck, Ignacio Oreamuno, Deborah Morrison and this morning, with yours truly. Keep it up mate!

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