Firebrand still sending out press releases as attached word docs. Gag.

So, firebrand aren't dead yet, they reckon, and are again sending us press releases as attached word documents (which we hate - email was designed to carry text stop being so cumbersome). Their email teases "If you have been wondering what's next for Firebrand..." which quite frankly, I have not - but for once, I opened their doc.


HSBC A5N Rugby - A true gentleman - print, Hong Kong

JWT Hong Kong announces the Asian 5 Nations Rugby Tournament sponsored by HSBC, a gentleman's game.


Bob Martin Conditioning Tablets - Cow, Lamb, Rooster - print, South Africa

Advertising Agency: DraftFCB, Johannesburg, South Africa
(two more executions & credits inside!)


MTV3 - Anybody out there? / Count in / Next song? (2008) :20 (Finland)

No Adobe Flash Player installed. Get it now.

Agency: TBWA\PHS Helsinki Oy
Tommy Makinen (Copywriter)
Erkko Mannila (Copywriter)
Director: Timo Laru
Production Company: Miracle Sound


Rodney District Council Road Safety - Dreams - New Zealand

Agency: Saatchi & Saatchi New Zealand enlisted the skills of Terence Tsang (Illustrator), Dede Putra (Illustrator), Max Thompson (Illustrator), Nick Smith (Designer) and Dan Liao (Designer) to bring us this dreamy campaign - "cyclist", "car" and "truck"


Newspapers run ads about fake airline Derrie-Air

"Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound."


ASTOC (Brazilian Association of Obsessive Compulsive Disorder) - Stuck, print, Brazil

Here's a visual that kids won't get ten years down the line. (Perhaps)

See also the commercial that goes with it; ASTOC rewind.
ASTOC - Rewind - (2008) :30 (Brazil)


Psyop Adidas CVA - Angels - (2008) :60 (China)

Psyop Adidas CVA - Angels - (2008) :60 (China)

CVA (Chinese Volleyball Association) is the forth and final spot in Psyop's Adidas campaign for the Beijing Olympics. The previous spots were Together, Zheng Zhi and Hu Jia.
Adidas - Hu Jia (2008) 0:60 (China), Adidas - Zheng Zhi (2008) 0:60 (China), Adidas - Together - (2008) :60 (China)


Sexism in US media.

This edit called "Sexism Sells, But We're Not Buying It" created by the The Women's Media Center is currently depressing the hell out of me. Not just because the edit shows appaling comments, but I'm also wondering what the hell I should stop buying to make these kinds of comments stop. They also have a petition. This statement by Carol Jenkins says;

“We know that media companies today are under tremendous pressure to build audiences and drive ratings, but this type of vulgar, sexist commentary is not the way to do it. Women wield tremendous financial power in the United States. Our message to media companies: if you think that sexism sells, think again, because women in America are not buying it.

“As our new video shows, the media’s sexism is not specific to a candidate or campaign. But the presence of a woman, front and center at last on the national political stage, has sent shockwaves through a media grappling with ongoing problems of diversity. Hillary Clinton’s campaign has cast a spotlight on the institutionalized sexism that The Women’s Media Center was founded in 2005 to combat, providing us with a unique moment to examine ourselves and the media we consume. This is about the inherent and unnecessary obstacles that women face every day in speaking out and participating in the national dialogue.”

(Video inside)


Bud Light "Limey" campaign launched

The DDB "limey" campaign which features a song by Santogold in one of the ads has now launched.

Director Johannes Gamble of superstudio recently partnered with ad agency DDB Chicago on a viral campaign for summer's newest beer, Bud Light Lime. Created for YouTube consumption, the spots introduce Limey, Anheuser-Busch's new Bud Light Lime mascot, who does stunts and features the tagline, "It's amazing what a little lime can do."

"This was one of those ever-evolving projects, which kept growing into something bigger, and blurred the lines between TV and Internet," says Will St. Clair, DDB Chicago VP & Executive Producer. "We needed someone who had the experience and versatility to bridge these realms. Johannes not only had the right mindset, he also embraced the challenges and found solutions. He was inventive enough to work within our budget; he materially improved upon our concept and developed it into something both cool and doable."