Pepsi gladiators part two released

After Pink, Beyonce and Britney rocked us in Pepsi Gladiator 1, Beckham, Roberto Carlos and Ronaldinho take to the arena in a UK ad for Pepsi that cost 3 million pounds to make. In this sequel Beckham captains a gladiator line of football hunks....

Adland: 
 

Advertising sandwiched between your sandwiches.

Just when you thought there were no more spaces to put ads, the
keep ad™ appears in the UK, sandwiched between your sandwiches the keep ad can carry coupons, special offers, whatnot, and also doubles as a holder when you fold it to keep that other half of your sandwiches intact if you only eat one half at a time.

Adland: 
 

Super Bowl XXXVIII Review

Each year the Super Bowl is lauded as the creme de la creme of the advertising we will see during the year. And in recent years that has, for the most part, not been true. Overall the ads are flat, conservative, and becoming more and more boring each year. Throughout the game there were a few that stood out amongst the muck of ads. And there were some who probably shouldn't have wasted their ad dollars. Probably more than usual.
This was another banner year for animals in the ads as well with a donkey, two ads with horses, two ads with dogs, two ads with bears, chimps, monkeys, and elephants. Plus, a man acting like a wolf, and the famous Muppet animals.

 

Audi A4 Quattro - Dan Carlton - (2004) 0:30 (USA)

Audi A4 Quattro - Dan Carlton - (2004) 0:30 (USA)

call this guy. His number is 1-919-821-6599.

pregame

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Volvo's spoof within a spoof for the S40- Mystery of Dalarö.

A new Volvo ad , a "documentary" (rather, a mockumentary), tells about the "mystery of Dalarö" where 32 families bought the same model car, a Volvo S40, on the very same day. The mocumentary ad can be viewed here, and in cinemas in the UK.

Now the site of Carlos Soto, the "director" of the mocumentary has a film where Carlos questions the authenticity of the Dalarö-mystery.

"I have posted a personal edit of the footage here. I point out inconsistencies that occurred to me while reviewing the footage, and show an accurate and impartial view of what I saw. The original edit tells what I thought was a genuine story, that I no longer do."

The kicker is, there is no Carlos Soto............

Adland: 
 

Dustin Hoffman does the Graduate run again, for Audi

In a commercial for Audi directed by Michael Bay (Pearl Harbor) Dustin Hoffman is dashing to the United Methodist Church again, just like in 1967's "The Graduate".

This time he stops his daughter's wedding. This is only the second commercial the Hoffman has appeared in, and the advert will air only in Europe.

In the final scenes of The Graduate, Hoffman's character, Benjamin Braddock, pulls Katharine Ross' character, Elaine Robinson, from the church as she's getting married. They fight off parents and guests before riding away in a bus.

In the Audi commercial however, Hoffman again rescues the bride but, this time he returns to a 2005 Audi.

Adland: 
 

Adage/ Adcritic Creativitity elert - Mad cows and sheep

Jim Hanas tells of the madder-than-mad-cow story in his elert, Creativity over at adage.com. Moo Jim! Adland's article about the chopped off lamb-hoof is here; Agency launches website by mailing a lamb hoof.

 

CBS - Two and a Half Men - Pregame - 1 (2004) :20

CBS - Two and a Half Men  - Pregame - 1 (2004) :20
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IHaveAnIdea Holds Radio Contest

Ihaveanidea has launched a new radio competition for students and young creatives. The First Ever Junior Radio Competition is being sponsored by Pirate Radio and the Radio Marketing Bureau of Canada.

Participants must create a campaign to launch Auto Trader's new luxury car magazine, Luxury Auto Trader. The winning campaign will be produced by Pirate. The deadline for entries is April 2 2004.

Information including entry kits, the creative brief and words of wisdom can be found online at http://www.ihaveanidea.org/radio

Adland: 
 

CBS - March Madness - Favorite Teacher - Halftime (2004) :15

CBS - March Madness - Favorite Teacher - Halftime (2004) :15
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