"Yes, Walter did the show from his bed, Åsk did it reclining on some strange Swedish bed-chair-thing and the rest of were just envious..." says Bob Knorpp about last nights beancast. I hopped into the empty chair at the very last minute as @bmorrissey got delayed on a train in Jersey after running a marathon in only 3:09. Me and Walter Pike ( @WalterPike ) were night owls and thus reclining comfortably and propping laptops on our bellies while David Vogeleer ( @missinglink ), Creative Technologist, The Martin Agency informed us that he was just plain old sitting at a desk. Ana Andjelic ( @andjelicaaa ) had just appeared in Adage with the piece "Why Digital Agencies Aren't Ready to Lead" so we dove straight in the deep end and started the show with talking about that.
Paris Hilton is not amused. The American hotel heiress is upset a photo of her is being used to advertise vacant billboard space in Auckland.
The photo, which shows Hilton partying, has the word "vacant" written in giant-sized lettering across it.
Hilton's Los Angeles-based manager Jamie Freed said Wellington billboard company, Media5, had no permission to use Hilton's image, and they could expect to hear from Hilton's lawyers.
We can all have a giggle at what superfish says: "I love how Paris Hilton's own manager doesn't even try to dispute the content of the billboard and sticks solely with the legal aspects. He's paid to make his client look awesome no matter what, yet saw this and went "Aw, shit, they got us."
If we stop snickering for a moment, we know how well that American Apparel billboard using Woody Allen went, it cost AA a pretty penny and the news was written up around the world for several months.. Oh wait, that looks like a plan.
In all seriousness, what is going on photography in advertising lately? Did all the educated art buyers get fired? (and by educated I mean those who are aware of the legalities of using celebrities and rights issues). Take for example the recent storm over Toyota's Flickr-pillaging that adgrunt LeslieBAP has been talking about, directing me to Brandsanatomy and "The bigger the company, the bigger the blunder". Long story short, Toyota used images found on Flickr* on their new 4-runner website but forgot to do the whole rights dance. When the photographers found their images on the site, and got Toyotas attention via Twitter. @Toyota finally responded with
@calanan @Photo_John @stuartzero We're currently pulling the photos and will be in contact with each photography who was represented
Brandsanatomy says: "This is why your company needs an experienced marketer on staff. Real marketing directors have an understanding of intellectual property laws. Photographs, fonts, illustrations, and other design elements found online are not free for you to use, especially for commercial purposes."
I might add, another reason you need people with experience is that they probably won't misspell a tweet, further annoying the people they are meant to calm.
Devaluation, this constant strive to beancount and get things for cheap (or free) is causing this along with inexperience and a general muddling of people knowledge of rights, model rights and advertising law. Seems to me (and Leslie) that in the hunt for corners to cut someone skipped the Art Buyer/producer (or hired one that had no IP training) and went straight to production. Costly mistake in the end, please remember that dear beancounters. Job positions are not like appendixes, people actually fulfill needed tasks.
* Note to everyone. Just because an image is on Flickr does not make it automatically free-for-all CC-heaven. It might make it a CC-Licensed image, but even then you need to read and understand what license it is before using them in the manner allowed by said license.
Photograph of Paris Hilton Billboard taken by Lathkill96 at Flickr, all rights reserved.
Rhino CD Vico Sharabani recently collaborated with director Jason Smith of Industry on an elegant new :30 for Mazda via Doner, Detroit. Sharabani supervised the planning, shoot and post work for all VFX, with a special focus on a detailed pre-vis to streamline the spot's creation as much as possible.
The setting of What's Inside is a high-tech garage where a MAZDA3 is partially deconstructed then seamlessly reassembled into a MAZDA5. As the crew of mechanics and machines finish their job, the vehicle is boarded by a family who drives the new MAZDA5 out of frame. While the spot appears to be totally live action, it is really a seamless mix of CG and in-camera footage blended to show off both the interior and exterior of Mazda5.
You said “Til death do us part.” You’re not dead yet.
http://rescuemarriage.org/ have decided to tackle the issue raised by last years Proposition 8 by doing the classic "zig-zag" Luke Sullivan favors. If those who argued for Proposition 8 last year were saying that gay marriage should be banned because it ruins the sanctity of marriage and the family unit - then clearly divorce must be made illegal in California. Zing! In order to get this proposed voter initiative on the 2010 ballot, supporters of the initiative must collect nearly 700,000 signatures in order to qualify it for a vote.
Two talking head PSA's in the style we're so used to have been created and are currently making the rounds. On the site rescuemarriage.org you can pick up banners, t-shirts and help rally support in various ways as well as keep up with all the press mentions. The site is done entirely with a straight face, and I must say: well played sir.
To be honest, I don't think this is much of a Badlander, but I hafta keep up my title of most hated person on the ad-intarwebs in order to keep my rightful place on your dart boards, so here ya go.
The recently released HiFi-klubben hamster ad created by Lowe Brindfors, Stockholm and shot by Bacon, Copenhagen has been accused in emails to the hostmaster of borrowing its murderous hamster legs from G4/Midnight Spank. Lets watch, shall we. Get the the popcorn.
And, as it aired back in April, the G4 midnight spank from BBDO/ New York and shot by Daniel Kleinman at Kleinman Productions.
Fair enough, they both have deadly hamsters in it. Had they been white bunny rabbits with pointy teeth the Rabbit of Caerbannog comparisons would never end. What do you think, total coincidence or borrowed idea?
Techcrunch sounds the alarm regarding those shady shady games online: Scamville: The Social Gaming Ecosystem Of Hell
....And some users aren’t dumb, either. For every user who gets tricked into some fake mobile subscription, there’s another who can beat the system. That’s where the legitimate advertisers, like Netflix and Blockbuster, get hit. Users sign up for a free trial with a credit card, get their game currency, then cancel the membership and start over. Netflix has a policy of only paying for a user once. But game developers use a complex set of partner chains to launder these leads and try to get them through for payment. Netflix sees an overall lowering of quality and pays less for leads. Game developers, desperate to monetize, then search for ever more questionable offers to make up the difference. In the end, the decent advertisers are out, and only the worst of the worst remain.
Left alone, the system really will slide into a full blown disaster.
Techcrunch is right, and advertisers should take a good long look at this before we "let it go" unchecked like we did with email marketing in the nineties. We all know how well that turned out. The techcrunch post has many updates and extra links - check it.
Watch Anu Shukla from Offerpal Media responds to Michael Arrington's questions that were challenges the ethics of virtual goods offer providers at the VG summit Oct. 24th 2009. "We should get some advertisers here next year" they say, yes, they should.
Ga ga Oh lala. Lady Gaga is sold off in some sort of auction of females, that is after she's climbed out of a ski-box wearing only white latex and red lipstick. Yep, the idea is that Gaga has been kidnapped by a group of supermodels who drug her, for her to drink vodka (sponsor!), and then sell her off to the Russian Mafia. Just another day in the life of Monster.