Power tramp warning!!! Do not "ride"!!!!

It's Friday and the festival just started around these parts. So pardon me while I take the kid out for free rides on go-carts. Meanwhile I direct you to read possibly the most typo-riddles warning sign ever over at adtothebone.com. Bonus points for the frequent use of quotation marks and exclamation marks!!!

Adland: 
 

Business cards for Diving Instructor = wet. (Thailand)

Brief: Create a business card for a diving instructor.

Solution: Manually make cards that have actually been wet to imply that this guy spends most of his time in the water.

Response: Diving instructors classes were fully booked for up to four months in advance.

Commercials: 
 

Little Gordon Ramsay hates white fucking anemic bread, and slow service.

You know had I'd prefer not to post youbloodytube crap here, so much so that only a perfect imitation of Gordon Ramsey as delivered by a nine-year old kid changes my mind. It's caterer.com that has a campaign with little Gordon - and why? A caterer.com rep said to adfreak they're doing this "show new industry talent how enjoyable and attractive the sector is." Yeah, uhm, that's working.

More inside folks - Little Gordon rips a manager a new one after waiting an hour for his starter. "I ordered the chicken an hour ago, and I can only presume that you're waiting for the eggs to hatch, yes?"

Adland: 
 

DHL 24 Hours Online Tracking 'van' - (2008) :60 (China)

DHL 24 Hours Online Tracking 'van' - (2008) :60 (China)

Thanks to Michael Wong / Ogilvy & Mather, Beijing for resending the films in a format that we could use. These films go with the previously posted images: DHL - 24 Hours Online Tracking (Dude, not truck) China and DHL - 24 Hours Online Tracking , China
Campaign objective/ creative brief:
To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel! This simple stunt/ live activity had effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

 

DHL Online Tracking ‘Courier’ - (2008) :60 (China)

DHL Online Tracking ‘Courier’ - (2008) :60 (China)

Thanks to Michael Wong / Ogilvy & Mather, Beijing for resending the films in a format that we could use and correcting some of the credits. These films go with the previously posted images: DHL - 24 Hours Online Tracking (Dude, not truck) - guerilla, China and DHL - 24 Hours Online Tracking - guerilla, China
Campaign objective/ creative brief:
To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel! This simple stunt/ live activity had effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

 

Bye 86 the onions, Hello Ecopop!

Adgrunts may remember the spotlight on 86thenions (part two) and you've seen their work for upshot and the upshot music tour, not to forget the NEC campaign and the Project Hello work.

 

Well, it's been quiet around 86theonions for a while - because they've been busy metamorphing into something else.

 

The former ad agency has reinvented itself as "a social brand innovations collective, merging ecology and pop culture with products, art, branded content." Hello Ecopop "Ideas too good to waste"! More inside folks -

Adland: 
 

H&M sue Wedins for plagiarizing their "skull" patterns on rubber boots

The left boot is from H&M, and the skull pattern on it is created by Helena Lindholm och Nini Andersson and has been used on various items during 2006 & 2007. The boot on the right is from Wedins and showed up in their shops this April. H&M thinks that Wedins pattern is a direct copy of their own and sent warning letters to Wedins already back in April. Since they got no response on that, they went ahead and filed suit the 28th of July demanding among other things that all of the boots shall be destroyed.
Wedins response?: "It is not a copy. I think it's a bit stomach turning that H&M are filing suit when they are world famous for plagiarizing." said Mats Björkenfeldt, Wedins lawyer, to Resume.

Badland: 
Adland: 
 

Branding the Olympics - Logos are in the details.

There are logos everywhere in the olympics and this site has put together a list - with images - of the adidas, hang ten feet, visa birds and whatnot that littered the opening ceremony. Even if you can't read chinese (but this might help) the pictures are still very interesting.

Hang ten feet? Were they really? It's those 29 feet that were helped with a little CGI (confirmed by officials) in the broadcast as a steady helicopter shot of live fireworks might not be able to run so smoothly. Here's what those footprints looked like from the ground (and without CGI-help) - they "walked" above the heads of cheering crowds. Pretty neat. I had no idea they were the Hang Ten logo-feet however, and all I can figure the poster on the Chinese site is saying is: "29 big foot bifurcations it may be said the impression is profound, but how did I look how looks like “jubilantly” (fireworks cost 3,000,000, advertisement value 3 hundred million)" - perhaps he knows more than I do on the topic.

Adland: 
 

United Airlines - It's Time To Fly - Heart - wide (2008) :60 (USA)

 

Link lust: Lame virals, photo shower curtains and google ads on brand sites.

Computerworld lists Lame and lamer: The 10 dumbest viral marketing campaigns ever - and all the usual suspects are on that list. From the Aqua Teen Hunger Force and 'the bomb' to Microsoft Vista's "Wow" campaign (Wow 1 long, Wow - 2 - long, Wow 3 long). Funny lame & lamer comments on each example:

Lame: Building a marketing campaign around a catchphrase that was tired back in 1994.
Lamer: Windows Vista itself.

Bored with your bathroom? Photocurtain might be just the thing for you. They run between $150 (stall curtain) and $220 (bath curtain) but if you have an awesome digital image design or photo you want to decorate your bathroom with, this is the place.

Adverlab has discovered a new trend: AdSense Ads on a Brand Site that seems pretty weird to me.

Adland: 

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