The all new Honda Insight launches with campaign that says it's the “Hybrid for Everyone”. They have posters, commercials, celebs and of course, even a blog. Posting the release in full here.
A fully integrated national advertising campaign for the launch of the all-new Honda Insight begins March 16. The Honda Insight defies hybrid conventions by being inclusive and affordable. The strategy developed by Honda’s long-standing agency of record, RPA, communicates the down-to-earth, democratic “hybrid for everyone” concept with upbeat, optimistic imagery among a diverse collection of people.
The campaign targets consumers who want the benefits of a hybrid, but don’t want to sacrifice fun, style and sportiness.
“The launch of the Insight marks a new day for hybrids. The Insight’s fun-to-drive performance, versatile and fuel-efficient hybrid technology is reflected throughout the national ad campaign and invites everyone to consider a hybrid,” said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc.