DHL Online Tracking ‘Courier’ - (2008) :60 (China)

DHL Online Tracking ‘Courier’ - (2008) :60 (China)

Thanks to Michael Wong / Ogilvy & Mather, Beijing for resending the films in a format that we could use and correcting some of the credits. These films go with the previously posted images: DHL - 24 Hours Online Tracking (Dude, not truck) - guerilla, China and DHL - 24 Hours Online Tracking - guerilla, China
Campaign objective/ creative brief:
To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel! This simple stunt/ live activity had effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

 

DHL 24 Hours Online Tracking 'van' - (2008) :60 (China)

DHL 24 Hours Online Tracking 'van' - (2008) :60 (China)

Thanks to Michael Wong / Ogilvy & Mather, Beijing for resending the films in a format that we could use. These films go with the previously posted images: DHL - 24 Hours Online Tracking (Dude, not truck) China and DHL - 24 Hours Online Tracking , China
Campaign objective/ creative brief:
To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel! This simple stunt/ live activity had effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

 

Bye 86 the onions, Hello Ecopop!

Adgrunts may remember the spotlight on 86thenions (part two) and you've seen their work for upshot and the upshot music tour, not to forget the NEC campaign and the Project Hello work.

 

Well, it's been quiet around 86theonions for a while - because they've been busy metamorphing into something else.

 

The former ad agency has reinvented itself as "a social brand innovations collective, merging ecology and pop culture with products, art, branded content." Hello Ecopop "Ideas too good to waste"! More inside folks -

Adland: 
 

H&M sue Wedins for plagiarizing their "skull" patterns on rubber boots

The left boot is from H&M, and the skull pattern on it is created by Helena Lindholm och Nini Andersson and has been used on various items during 2006 & 2007. The boot on the right is from Wedins and showed up in their shops this April. H&M thinks that Wedins pattern is a direct copy of their own and sent warning letters to Wedins already back in April. Since they got no response on that, they went ahead and filed suit the 28th of July demanding among other things that all of the boots shall be destroyed.
Wedins response?: "It is not a copy. I think it's a bit stomach turning that H&M are filing suit when they are world famous for plagiarizing." said Mats Björkenfeldt, Wedins lawyer, to Resume.

Badland: 
Adland: 
 

Branding the Olympics - Logos are in the details.

There are logos everywhere in the olympics and this site has put together a list - with images - of the adidas, hang ten feet, visa birds and whatnot that littered the opening ceremony. Even if you can't read chinese (but this might help) the pictures are still very interesting.

Hang ten feet? Were they really? It's those 29 feet that were helped with a little CGI (confirmed by officials) in the broadcast as a steady helicopter shot of live fireworks might not be able to run so smoothly. Here's what those footprints looked like from the ground (and without CGI-help) - they "walked" above the heads of cheering crowds. Pretty neat. I had no idea they were the Hang Ten logo-feet however, and all I can figure the poster on the Chinese site is saying is: "29 big foot bifurcations it may be said the impression is profound, but how did I look how looks like “jubilantly” (fireworks cost 3,000,000, advertisement value 3 hundred million)" - perhaps he knows more than I do on the topic.

Adland: 
 

United Airlines - It's Time To Fly - Heart - wide (2008) :60 (USA)

 

Link lust: Lame virals, photo shower curtains and google ads on brand sites.

Computerworld lists Lame and lamer: The 10 dumbest viral marketing campaigns ever - and all the usual suspects are on that list. From the Aqua Teen Hunger Force and 'the bomb' to Microsoft Vista's "Wow" campaign (Wow 1 long, Wow - 2 - long, Wow 3 long). Funny lame & lamer comments on each example:

Lame: Building a marketing campaign around a catchphrase that was tired back in 1994.
Lamer: Windows Vista itself.

Bored with your bathroom? Photocurtain might be just the thing for you. They run between $150 (stall curtain) and $220 (bath curtain) but if you have an awesome digital image design or photo you want to decorate your bathroom with, this is the place.

Adverlab has discovered a new trend: AdSense Ads on a Brand Site that seems pretty weird to me.

Adland: 
 

What are you DOING?!

Shelley Malil, '40-Year-Old Virgin' actor charged with attempted murder, police said he stabbed his former girlfriend more than 20 times.

Malil appeared in the Budweiser "What are you doing?" commercial 2001 and "The 40-Year-Old Virgin" on the big screen 2005.

Since it's a superbowl commercial, it an be found in the super bowl commercial archive - here you go: Budweiser - True - Wassup - What Are You Doing? (2001).

Adland: 
 

Wonderbra's thousand boobs mosaic ad is up.

Wonderbra has found Britain's best breasts and completed the billboard idea we reported on earlier in: Wonderbra wants your breasts, melons, knockers, puppies and jugs. They shot the lucky Eva-wannabees and added the line; “D – G; Because we’re more than a handful” for the poster which was erected (teehee) in London august 11. The full poster can be seen at wonderbra.co.uk where you can zoom in on the poster to see each individual image.

Utalk marketing.com reports that the ad might even stop traffic.

Julia Nolan, Marketing Manager for Wonderbra, said “The campaign iris created has engaged with our audience and got them involved directly with the brand. The average UK cup size is getting bigger and we know that Wonderbra girls are proud of their cleavage whatever their size – this campaign has given them the chance to be confident, playful and sexy be they an A cup or an G cup.”

Full billboard:

I think I prefer the scary boobs that shatter glass poster.

Adland: 
 

Burger King sinks are good for bathing too.

The last time I ate Burger King, I suffered with a stomach flu type bug and spent the entire night driving the porcelain bus. No matter how good their advertising is, nothing can make me return after that.

Adland: 

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