Maybe Old Navy's Feel Good Fashion feels a little toooo good...

Thanks to an alert friend who prefers to go anonymous this time around, our attention has been turned to a very special Old Navy commercial. In it, a boy gets, well... excited about mowing the lawn, thanks to "Old Navy denim molecules... absorbed by the body, mixing with low price particles in the brain, triggering a sudden, uninhibited feel-good reaction."

Continue to see the triggered, sudden, uninhibited feel-good reaction for yourself.

Adland: 
 

Tunnel vision for Royal Caribbean in Beantown

"In a first-of-its-kind commercial for Greater Boston (Massachusetts, USA), subway riders will see an ad for the Royal Caribbean cruise line take shape outside the windows of Red Line trains as they travel toward downtown Boston. Think frame-by-frame animation: 400 still images have been placed on a 1,000-foot stretch of tunnel wall, between the Harvard and Central stations. Timed so riders see 24 images per second, lights flash on and off as a train passes, transforming the images into a moving montage of cruise-goers snorkeling, jet-skiing, and rock-climbing aboard a Royal Caribbean ship."

Adland: 
 

Victoria's Secret - Most Important (2004) 0:15 (USA)

Victoria's Secret - Most Important (2004) 0:15 (USA)

15 seconds of sexy

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Commercials: 
 

Victoria's Secret - Look At This Bra (2004) 0:15 (USA)

Victoria's Secret - Look At This Bra (2004) 0:15 (USA)

Tyra's version of "eyes up here" is "look at this bra"!

Country: 
Commercials: 
 

Victoria's Secret - Clearly A Sexy Bra (2004) 0:15 (USA)

Victoria's Secret - Clearly A Sexy Bra (2004) 0:15 (USA)

Clearly Tyra knows what's clearly sexy.

Country: 
Commercials: 
 

Victoria's Secret - Semi-Annual Sale Summer '04 (2004) 0:15 (USA)

Victoria's Secret - Semi-Annual Sale Summer '04 (2004) 0:15 (USA)
Country: 
Commercials: 
 

Dancehall elephants eating skippy, mon!

Slate asks the question why is skippy selling peanut-butter bars with rapping, jamaican elephants? Good question.

One possibility?
"2) Through careful consumer research and many focus groups, Skippy has determined that dancehall rap is the total bomb with the teens right now and hopes this ad will lend the brand a hipper profile. Teens will soon be wearing J'Phant T-shirts (he's the Nutshells' lead singer, according to the press release). It will be a phenomenon! Yes yes y'all, Skippy is down! Getting irie with the peanuts, brothers and sisters! "

Or maybe not.

Adland: 
 

Freeway blogging

Friends, advertising people and activists - especially all you
technophobes - here's an absolutely wonderful concept I'd like to point you towards. It will get you a much larger audience than, for example, a blog would. But then, so would the sound of one hand clapping. Anyway.
"Apart from actual prisoners, you won't find a more captive audience than people in their cars," the site says, and goes on to explain:
"Here's what you do:
1) Put paint on cardboard
2) Put cardboard on freeway
3) Repeat"
Now head thee to http://www.freewayblogger.com and check out the wonderful examples they have up there. And if you're considering doing a little lo-tech blogging yourself, do check out their "How To" page

Adland: 
 

Creativity Magazine releases award rally for 2004

By adding up the award show winnings from Cannes, D&AD, the One Show, the Clios, Art Director's Club, Andy's and AICP, Creativty magazine has ranked the top-ten most awarded agencies of 2004.

1. Crispin Porter Bogusky (Miami)
2. Goodby Silverstein (San Francisco)
3. Arnold (Boston)
4. TBWA Paris
5. DDB Chicago
6. W+K London
7. TBWA Chiat/Day (Los Angeles)
8. Leo Burnett USA
9. 180 (Amsterdam)
10. DDB London

Adland: 
 

The FCUK logo is going to be FCUKED

"Clothing chain French Connection is dropping its infamous FCUK logo from its advertising after years of complaints and censures from advertising watchdogs.

French Connection and its advertising agency, TBWA London, are attempting to inject new life into the brand amid complaints that its advertising has become old and tired.

A £3m advertising campaign will dump the logo in favour of no logo at all, although the FCUK branding will still appear on clothes, according to a report in the Independent."

Adland: 

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