Is the headlong rush towards creating an iPhone app really right for your client? David Rowan, Editor of technology bible Wired, hosts a "for and against" debate on the value of the iPhone app as a marketing tool. How can your client make money from an app? Is app success measurable? Would your marketing spend be better used elsewhere?


David Rowan, Editor – Wired


Scott Seaborn, Head of Mobile Technologies – Ogilvy Group UK; Co-Chairman – UK Mobile Marketing Association
James Easterbrook, Client Services Director – My Agency
Jorge Calleja, Creative Director – Wieden+Kennedy Amsterdam
Chris Carmichael, Manager, & Mobile Innovation – British Airways

Advertising is immersed with the notion of infusing creativity and dynamism into a successful and connecting marketing idea.

In an industry where creativity is key, and convention is thrown out of the window on the very first day, ‘normal’ just doesn’t cut it.