Lincoln goes "urban"

A new Lincoln website attempts to "flaunt urban vibe". The site, LincolnLounge.com goes live Monday December 19 (right now it's anything but "urban"), and will aim to be a "lifestyle-oriented custom website" and an "on-line destination for urban consumers, letting them experience the Lincoln brand in a manner distinctive to their individual taste and style. The site is engaging, showcasing Lincoln's major marketing activities, programs and promotions, new vehicles, as well as serve as a secondary research channel to gain additional insights from consumers about their perspectives on the brand."

The site also features a "tour ambassador." NBA legend and entrepreneur Earvin "Magic" Johnson, provides the user a personal, guided introduction. The web site will be launched with online advertising on bet.com and blackplanet.com. There will also be print ads and promotions, and "word-of-mouth awareness through urban on-line community chat rooms".

Adland: 
 

EU relaxes rules on product placement

This week the Culture and Audiovisual Affairs Council has presented a proposal for an amendment to the "Television without Frontiers Directive" originally created in 1989; a process which begain back in May of 2002. The Commission hopes the amended directive will be better suited to the age of convergence.

Currently, product placement is generally banned in all European countries but Austria, unless an imported show is being aired.

The Commission wants to leave the choice to member states whether to authorise product placement, but the proposal says it must be subject to some obligations: The product placement must be made clear in some way at the beginning of the broadcast concerned, the goods may only be placed, not praised, product placement must not take place in programmes for children, and some goods, like tobacco and prescription medicines, may not be placed.

For those who are curious, there is a PDF draft you can view here. (18pages/129kb PDF)

Adland: 
 

Ford returns to advertising in gay and lesbian publications

Early last week, adgrunt blondino posted about Ford Motor Company pulling ads for its Land Rover and Jaguar lines from gay and lesbian publications after the American Family Association threatened with a boycott. Ford claimed it had nothing to do with the influence of the group but was due to budgets. Now, Ford is going to be running corporate ads featuring their full lineup in gay pubs.

"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue to rest," wrote Joe Laymon, Ford's group vice president for corporate human resources.

They will not be forcing their luxury brands to resume their specific ads.

Adland: 
 

TAXI launches ihaveanidea campaign

ihaveanidea, Advertising's Intellectual Archive in Canada, partners with TAXI and Academy Award winning director Michael Downing to create the Internet campaign "Share ads, Talk ads, Know ads'" (which sorta, nay, exactly describes this place too *wink*) which humorously illustrates how great ads become a part of pop culture and are recognized and celebrated by people from all walks of life.

Adland: 
 

Viral online campaign for Microsoft - MisterJefferson.com

Watch the movie featuring Mister Jefferson revealing sensitive information, illustrating the importance of a well protected PC. (For the original English version select "Nederlands").
The interactive agency Inspire created a version that lets you customize the subtitles and send it to a friend. Enjoy!
http://www.misterjefferson.com

Adland: 
 

Survivor Outakes? Is this true?

I saw this on adrants,

http://www.rekal.net/lostmanthey/

Adland: 
 

Speaking of New Ad Awards ...

And ones we don't need. This item was buried way down deep in Monday's Times. (Stuart Elliott ignored it completely, as usual.):

An insurgent group, the Victorious Army Group, has extended a deadline for a Web design contest, according to an Internet posting. The group has set a Jan. 15 deadline for submissions of a design "worthy of the group's reputation and the reputation of the jihad and the mujahedeen," according to a translation provided by the SITE Institute, which monitors jihadist messages.

The winner is promised "God's blessings" and the opportunity to fire three long-range rockets at an American military base.

It's no Cannes Lion, but it will probably look better in your book than, say, an Addy. (And it does come with some serious hardware.)

Adland: 
 

Holiday bribes from agencies, Rocket Surgery gives away ipod Nano

It's that time of year when all those darn fruit baskets with wine bottles in them invade our offices - but some do put in an effort and try to make great gifts. Caffeinated, Grant Sanders freelance agency put together a gift-wrap for his client Rocket Surgery, who wisely chose to give away the new sexy ipod nano. Man i wish I was on the recipients list!


read more to see all four....

Ad type: 
 

New Advertising Award- The Zephyr

Some may argue that advertising needs another award show as much as Paris Hilton needs more media exposure. But that's not stopping John Michelet, president of Ad-Power, Inc., who has founded the Zephyr Award. From the press release:

Adland: 
 

Are you a Cannes chaser or brand builder?

An Opinion piece from the Manila Times on the theory that there are two schools of thought in creative departments at advertising agencies - the Cannes Chasers and the Brand Builders.

Cannes is the genre of out-of-the-box creatives, whose adherents, mostly the new young generation of ad writers, whose big ambition is to win awards in the most famous hall of them all, the Cannes Festival, the Oscar of advertising.

Brand builders are more traditional. They are driven by sales and market performance, at least 25 years of experience in advertising doing brand building. They work in partnership with manufacturing companies applying the multidisciplinary requirements of marketing and communications strategy. Winning awards is immaterial to them. Awareness of brand message and market gains are.

Both schools worship the goddess of creativity. But their attitudes and outlook differ in creating advertising.

Adland: 

Pages

Top