The Advertising Standards Authority almost banned it as she wasn't wearing a helmet and recklessly pedaled through a supermarket. "Diet Coke's now about inspiring women to take control and do the right thing for themselves." said the creatives at Mother behind the ad. So why a bike moment? Why the supermarket destination? Why does Duffy sound so terrible singing that song? Am I the only one who does not get it?
Nope. Channel Bee reckon that Drunken ideas man created the Duffy Diet Coke advert, and their spy on the wall reveals it looked something like this (inside because it auto-plays);

Over the past eight weeks, a multifaceted integrated campaign for Shell from JWT London named "Get the most out of every drop," has launched within many countries in Europe and Asia, aimed at demonstrating the benefits of Shell's new Fuel Save products. Key to campaign efforts within each country are a set of artistic, regionally customized broadcast spots created by the New York office of U.S. creative production company Stardust Studios (www.stardust.tv) in concert with JWT London's creative team, which consists of global creative director Jaspar Shelbourne, art directors Andy Huntindon and Martin Smith, head of broadcast Dean Baker and assistant producer Jack Bayley.

"With the benefit of hindsight I don't believe we could have selected a better production company with which to realise our vision of Shells 'make the most of every drop' campaign," Shelbourne said. "Stardust are a hugely professional outfit who can draw on an amazing breadth of in house talent. I enjoyed every minute of collaborating with them and look forward to working with them again."

Thanks osocio, for making me shoot coffee out of my nose with this tweet : Long time ago I read your post about 'don't print mail signature' - now I see this: http://www.usbchainsaw.com/.

A USB Chainsaw? "Never before has a chainsaw been made available in such a compact and mobile form." - I bet. Wonder if this will replace paper shredders in peoples offices now that everyone has a little more pent up anger to get out. For high-tech lumbersjacks on the go! Or use it to slice through all those TPS reports. Everyone once in a while a prouct comes along that you never knew how you lived without it. This is it, I'm now chainsawing my offices stale bread into slices - yiha!

BBH labs has more;

We first heard about the whole idea when our friends from BBH Asia Pacific got in touch. Inspired by mountains of uncollected pages on the printers in the office, they’d developed a unique, downloadable sound effect application of a chainsaw, designed to drive home a straightforward message: printing unnecessarily = killing trees.
Peter Callaghan, CD on the project, explains the brilliantly simple idea: “Papercut is a simple reminder of where paper comes from. When you press ‘print’, you’ll hear the roar of a chain saw. It is not to make you stop printing, just print less, using only what you need. Reminding people that printers run on trees.”
The next step was to orchestrate a campaign to encourage people to download the app. The team given that task, Noel Yeo and Shawn Loo, explained they were intrigued by the idea of creating a product, rather than a classic viral. And with that, the i.Saw was born. An entirely spoof creation, the i.Saw is a USB-powered chainsaw (the answer to all your office needs, natch) complete with its own lovingly created product page.
There are thousands of restaurant choices in Las Vegas. The Dragon Noodle Company needed a fresh, new identity to help its eight-year-old noodle shop stand out. Since Chinese restaurant graphics are largely generic, ubiquitous and clichéd, LA-based creative agency David&Goliath wanted to have a fun and engaging celebration of those clichés and create an approach as unique and vibrant as Vegas itself.

And thusly, we get headlines like "Magic tingles await your inside body".

Commercials: 

SAA/Y&R Tel Aviv wanted to show off Yellow Pages live search features and did so - by basically searching teh entire country of Israel. Over 1000 customized Yellow Pages billboards apperad all over the country, turning it into a live demonstration of search categories - breaking the boundaries of outdoor media by creating customized solutions for every billboard. My favorite - scratch cards!

Commercials: 

ROSALIE KUNERT "ROSIE THE RIVETER" Age 86 of Burbank, Rosie passed on June 28th. - she was the woman initially approached by the ad men from J. Walter Thompson

She was initially singled out for her tall, statuesque appearance and bright auburn hair tied back in her polka-dot head scarf. They asked her to consider appearing in a promotional film about the war effort at home but she modestly declined not wanting to be singled out from the others. Regardless, the name was still officially coined.

The War Advertising Council's Women in War Jobs campaign is the most successful advertising recruitment campaign in American history. You've seen the world famous image based on the idea of Rosie (though modelled by Geraldine Doyle), the woman rolling up her sleeve proclaiming "we can do it" has graced everything from postage stamps to the cover of Smithsonian magazine. In wartime it helped recruit more than two million women into the workforce. The force of Rosie the riveter became a cultural icon, the subject of documentaries, a feminist symbol, the action figure doll. All women in the workforce we're "Rosie" during the war, Life magazine shows the many faces of Rosies, even a young Marilyn Monroe was a Rosie the Riveter.

And to think, it all began when someone saw Rosalie Kunert in her polka dotted scarf at the Lockheed Airplane Factory in Burbank.

I bumped into Mark Aink in Cannes, as proven here with a blurry phoneshot from Gutter bar, and did ask him about Indie - the new agency born from what was once known as S-W-H. Can't for the life of me recall all the clever things he said (everything ever said at the gutter bar is the smartest thing ever, but it evaporates the next morning), but he did confess that relaunch of S-W-H to Indie is all part of a "reset", just like the one Balmer was talking about.

All cleaned up and ready for their closeups, Mark Aink and Lode Schaeffer of Indie have much more to say about their metamorphosis.

Managing Partner, Mark Aink says:

“First instincts can sometimes lead businesses to seek what they know and try to maintain stability despite changes occurring within their industry. It’s time for businesses, ours included, to realise that things aren’t changing but they’ve already changed. The changes that we have made over the years within S-W-H are manifested in the roots of Indie.”

Creative Director and Founding Partner of S-W-H, Lode Schaeffer, says:

“S-W-H was established in 1997. It doesn’t sound that long ago but, since then, we’ve seen exponential changes in the world around us, especially in the rise of new media. YouTube, camera-phones, TV on-demand, blogs, MP3, even Google didn’t exist back then, and now they are an everyday part of our lives. It’s a no-brainer that change has also occurred within our agency. Indie takes on board all of those changes and embraces them. We’re looking ahead to the not-yet-known.”

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