Kmart is pushing to sell their toys hard this season. Last week, I shared a video from them about Modern Family's Rico Rodriguez as their "Fun Ambassador" at the Hasbro HQ.

Now, it appears another video has been released. This time, Rico is at Mattel interviewing some marketing exec.

From Barbie video girl with a color LCD on her back to the newest Loopz motion memory game, Rico will get a sneak peak at all the latest and greatest toys from Mattel and give you and your readers a heads up on the hottest toys out there.

The video is cute and I think it will attract kids and Modern Family fans to Kmart for get toys this season.

NFL's Ray Lewis is the hero in this Wieden + Kennedy, Portland spot for Old Spice as he jumps onto a giant bird decked out in nothing but foam. Directed by Steve Miller.

And that bird? Clearly a homage to the old Pocari sweat ads with Cindy Crawford, like the Giant Bird ad and maybe a stylistic nod to Dragon battle because that's just weird as well.

Bonus trivia: the Animatronic Raven was built by Rick Lazzarini at The Character Shop
Lather Costume: Rick Lazzarini/TheCharacter Shop
Puppeteers: Rick Lazzarini
Debra Smith
Russ Herpich

Škoda - L-driving - (POLAND)

CHALLANGE

Skoda positions itself as a rational, down to earth brand, which always comes up with practical solutions for the consumers.

So, when Skoda asked us to invite disabled people to take the specially prepared driving courses in their L-driving school, we didn't come up with another ad campaign..

We wanted to give disabled people a real proof that taking a Skoda L-driving course and getting a license can actually change their life for better.

IDEA

Instead of a commercial, we gave our target an opportunity.

We divided media time into two seemingly separate ads. The second one was a real job vacancy available at the time when campaign was aired.

RESULTS

The campaign became breaking news on blogs, charity websites and other media, generating PR buzz for Skoda.

The Weather Network - Tofino - (2010) Canada

The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

The Weather Network - Saskatchewan - (2010) Canada

The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

The Weather Network - Calgary (2010) Canada

The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

The Weather Network -  Winnipeg - (2010) Canada

The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

September has arrived, and what better way to fight off the languid, dog days of summer than with some island hopping? The latest :15s Bus and Pedicab for the casual dining staple T.G.I. Friday's, completed via Publicis NY, offer up the colorful adventure of the Caribbean thanks to Pirate NY Composer Watt White's licensed track "Playing In The Sun All Day." Created for T.G.I.F.'s new Caribbean menu, both spots feature vibrant, island-inspired vehicles dropping American tourists off at a seemingly exotic destination spot, the popular American restaurant.

See also T.G.I Friday, Bus

Read more: http://www.trustcollective.com/portfolio/content/pirate_tgif.php#ixzz0z2...

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