I have a mad headache, so let me just say, YEAY SWEDEN, and get on with it.
New York, N.Y. – March 18, 2009 – The 2009 International ANDY Awards, one of the most coveted advertising awards and first show of the season, announces the year’s winners for most outstanding global creative work. The GRANDY, the ANDY’s top honor as Best in Show, has been awarded to BBH NY for its groundbreaking and innovative integrated campaign “Dig Out Your Soul In The Streets” that launched Oasis’ latest album. Sponsored by Rackspace, the Show and Party, now in its 45th year, takes place this evening at Terminal 5 in New York City.
The winner of the GRANDY Award receives $50,000 in cash award, the GRANDY “championship” ring, and acknowledgement as Best in Show. BBH NY’s campaign for Oasis’ seventh studio album was a fresh, guerilla marketing approach to “reinvent an album launch” not through traditional means but on the streets of New York.
The group taught NYC street bands their songs, who then publicly performed the music weeks prior to the album release in conjunction with an extensive viral/PR-driven campaign including news on Oasis fan sites, the NYC website, in consumer media and a documentary that was globally distributed through MySpace (and viewed more than a quarter of a million times). At the Show & Party, two of the groups, Dagmar (a rock duo) and Next Tribe (a psychedelic rock band with beat boxer) made an appearance and played the songs that launched the album.
BBH NY Creative Directors: Kevin Roddy, Calle Sjönell and Pelle Sjönell.