Beer woes solved, maybe, with new ad campaigns

Throughout the beer industry, fears of wine and spirits are running high. To that effect, over the last six months Anheuser Busch has been lobbying the beer industry for a publicity and marketing campaign to halt the popularity of wine and distilled spirits.

AB has come up with a campaign to do just that and try to re-ignite the purchasing of beer. There is an ad ready to roll, created three months ago by DDB Chicago, for the Super Bowl directed by Iain Mackenzie. AB is trying to get approval from industry groups to air the spot during the fourth quarter. The possible Super Bowl spot is titled "Slainte," (reference to a Gaelic toast), which shows people around the globe enjoying and making toasts with beer. The commercial will direct people to, created by Cannonball, St. Louis. The site attempts to position beer in the same way wine or spirits are percieved, with food-pairing suggestions, recipes using beer and "beertails", suggested ways to mix beer.


Your Future Of Marketing? On Flickr.

IF! is running a Flickr photo-pool where we're inviting marketing professionals to submit their ideas about the Future Of Marketing. Guys at Anomaly and Modernista have already been leaving their images.

Alex Bogusky will use some of these images in his opening speech at the Future Marketing Summit in New York.

Flickr Pool:


Worst ad placement 2006 - Gas company ad near Auschwitz

Seeing this I caught myself exclaiming "No effing way!" (Yeah, I even said "effing", sadly), but it seems to be the real deal, with real consequences and even a real apology from the paper where this mishap happened. I hereby nominate this to the worst ad placement of 2006.

E.ON extoiling their gas delivery skills, next to an article on Auschwitz. (Yes effing way!)
See the ad for yourself at Social Design Notes. "E.ON provides today for the gas of tomorrow!"

You can't make this stuff up. via Stay Free.


The millions of million pixel scams

I will not link your million pixel scam
I will not link them
Dabitch, I am

I will not link them here or there
I will not link them anywhere
I will not link the million pixel car
I will not link the million pixel bar

I will not link the million pixel room
I will not link your million pixel doom
Startup copycats, sitting on the pillion pixel tomb
Lagging behind, hoping for a million pixel boom

I would not link them, even when the pixels Alex&Trump mock
I would not link them, even the superbowl pixel schlock
I will not link your million pixel scam
I do not like your million pixel scam
Dabitch, I am

Million pixel scam
Million pixel scam
I won't link your Million pixel scam.


Words & Pictures do a Badlander

This week at Words & Pictures, Jamie and Graham find themselves pitching the "Grrr" ad for Tide.

ps, you see what they did for New years eve? Yup that's right, they worked overtime.


Ben Affleck mocks self for Lynx

Ben Affleck starrs in this Lynx ad - mocking himself. Nice one.


Union Editorial Cuts Clorox "Machines" for Douglas Avery & DDB San Francisco

A new TV spot for Clorox looks at laundry washing through the ages. "Machines," cut by Union Editorial's Nicholas Wayman-Harris for director Douglas Avery and agency DDB San Francisco, employs clever use of a quick-cut editorial style to portray an overview of laundry through the ages.


JWT heads to Afghanistan

The BBC reports that JWT is the first Western advertising agency to enter Afghanistan. Signing a joint venture with Kabul-based advertiser Altai Communication, JWT Worldwide chief executive Bob Jeffrey hopes to inspire other companies to join in investing in Afghanistan.

"After recovering from decades of conflict, Afghanistan needs economic support," said JWT Worldwide chief executive Bob Jeffrey. "We can contribute to the country's revitalization efforts and benefit from tapping into this nascent market."

Altai clients include Roshan, the country's leading mobile phone operator, Afghanistan International Bank, Afghan Telecom, Western Union, and the United Nations.


It's for toothpaste?

Well it's not exactly front page news, but I hoped Adlanders out there might enjoy counting the number of ways in which this ad is just...wrong. It was discovered in a magazine recently and has had jaws dropping all over my agency.

You have to see this to believe it.


“Designers Who Blog” Leaves A Trail Of (Sparkling) Blog Dust

SE Asia: When Catherine (Cat) Morley launched Designers Who Blog (DWB), in September, 2005, her goal was to create the most comprehensive listing of design-oriented blogs available on the Internet. She reached that goal is record time and was awarded several accolades including a listing as a “Top 10 Site,” by leading industry publication, HOW Magazine and selected as one of the Top 10 blogs of 2005 by Industrial Brand Creative.