While countless US agencies are doing the daft thing in order to save their bottom lines - that is firering the people who provide the product an ad agency sells - Grey Amsterdam is going in the opposite direction according to this release.

Grey Amsterdam is reorganized to have the creatives on top - Colin Lamberton and Seyoan Vela are now steering the ship.


Our pals at agency spy have found these gems via The Berrics, however Agency Spy's efforts in reaching BBDO Mexico for comment were fruitless. The Berrics, which is run by pro skaters Steve Berra and Eric Koston, has posted the entire snickers commercial on their site calling it "BBDO Atrocity", which should get most skater fans noticing it. (also, it's better quality so you might as well check it out there).

Lets see what all the fuss is about, shall we? Three films inside!


This cracked me up. No, not the bizarre find of human teeth in a lost wallet, but the comments made to the article at Boston.com. Forget boogymen, now everything is guerilla marketing! Those who have been paying attention know that I have said numerous times that the use of lost wallets as ads might make people think each lost wallet is an ad in the future, so there's another I-told-ya-so notch in my old-ad-man cane.

The guy who turned in the wallet missed the boat. In another zipped compartment in that wallet was a note that says:
'Whoever finds this wallet (and my teeth!), gets a free dental checkup at Dr. We#$&ven's office."
It's a new guerrilla marketing campaign campaign that's spreading. If you find a foot in your laundry detergent, you get a free visit to the podiatrist.

Co-op - Seeds / blowin' in the wind Bob Dylan - (2009 ) 2:00 (UK)

This advert, created by McCann Erickson and featuring the Dylan track Blowin' in the Wind made its debut on prime-time Coronation Street telly mid-February. Since then it has appeared on various global websites as well, but, since McCann had no reason to secure global soundtrack it suddenly disappeared from global websites. Youtube versions suddenly had no sound, instead a notice from youtube that "the soundtrack was removed due to rights issues", and McCann's own facebook page has removed the advert all together. What's the deal here, Dylan sells out, but only to a certain geographical region? He didn't seem to have a problem going world wide web when he sold out to Victoria's secret.

Snickers wants to teach the world to sing in.. "Snacklish".

“By taking SNICKERS core equities like its unique ingredients and satisfaction, we are reminding our consumers why they love SNICKERS so much,” said Carole Walker, vice president, integrated marketing communications for Mars Snackfood US. “‘SNICKERS Speak’ takes that to the next level by marrying SNICKERS core equities with the passions, interests and things in our guy’s everyday lives to make the brand even more relevant.”

To kick it off, they've created all these posters with new words. Or is that snickords? TV commercial will follow this as well as digital.


Even though I did say on Monday that "Skittles learns the hard way that social media can not be tamed", I do not subscribe to Mashable's theory which reckoned that "Skittles Swaps Homepage from Twitter Search to Facebook Page" because of the bad Skittles jokes that were filling the search stream.

No, I think Skittles are doing the full Modernista! instead of the full Monty and we can expect to see Twitter's logo float on top of any other user generated website tomorrow. Currently taking bets on Wikipedia 20:1, Youtube search 10:1.


Ad agency Mizbala, in Tel-Aviv Yafo, Israel hung hangers all over town for a perfume launch - Hangers without any clothes on them, a nod to Suspect directed "Lace Tattoo" commercial used to launch the fragrance in the US and Europe. Not related to that other perfume "Christina Aguilera Signature Fragrance" launched later with a big bubble.

"We've recently launched an ambient campaign for Christina Aguilera's new perfume in Israel. Based on the concept: "Sometimes it's all you need to wear", Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country."

hey! Free hangers!

Bonus, two minutes fourty of the hangers and people reactions to them in quicktime widescreen movie inside.


NewMediaAge reports that "Spotify expands ad targeting as user numbers top 1m" and true targeting is revealed:

Daniel Ek, founder of Spotify, said he planned to build on its "above industry standard" click-through rates by allowing brands to buy ad space based on where users live and which tracks they listen to.

People getting wigged out about privacy issues in 4...3...2... Oh, who am I kidding - Spotify, like Google & Apple, can do no wrong in the eyes of their fans. Also, there's always the option of buying your way out of the ads with a subscription. Choice is good.

Will non-music related ads work in the all-music environment though? On that the jury is still out.

The COI, HMV, Nissan, Philips, Sainsbury's, Sony Pictures, Vodafone and Xbox are among the first brands to target Spotify's 250,000 UK users.

Dave Chase, head of music partnerships for Mindshare, said the start-up was rapidly heading for the mainstream. "We're at a point where it's becoming a more natural part of the conversation during client briefs. That's a good sign it's a sustainable model," he said.

Kevin Murphy, MD of Zed Media, which is about to launch a campaign on Spotify for Warner Music, said, "This is a very powerful direct-response add-on as it allows the attention-interest-desire-action model to be followed in minutes.

"As a direct-response medium for non-music brands, it will stand or fall on results," he added.