Axe wins Clio's 2006 Advertiser of the Year

Well, it's officially award season in the advertising world. Friday, the Clios announced the 2006 Advertiser of the Year award to Axe (a.k.a.


New Sony Work Takes A Literal Leap

The new Sony Campaign, created by McKinney-Silver, Durham, NC is a classic example of a small, literal idea, wrapped with a bushel of dough, just like an overpriced mold begotten burrito. Let's see. The product bennie is simple enough: the digital camera is equipped with anti-blur technology. Nice. The ad campaign is not so nice. It's not mean. It’s just, well, beat. Flat. Zzzz.

The concept: The camera takes such clear pictures that it unleashes the picture taker's muse. Formula: "Unleash your inner muse." The campaign follows the logical next step, which is, to show the muse being 'unleashed'.

Frankly, it's lame ideas like this that give advertising a bad name.


Winterfresh/Big Red Advergame on

What a great advergame. It's actually fun to play. More "game" than "adver"! Way to go Wrigley.

See game at


Full Collection of Crazy Mini Ads

Minis are always surprise people using unexpected methods of communication. Here is an extensive list of their crazy ads.


Murphy's- Connect The Dots (2005) Newspaper (UK)

ANNA winner for December 2005, selected by Tim Delaney of Leagas Delaney, is this newspaper ad by BBH.

Ad type: 

Bitter Pills and Drug Ads

Earlier this week, the Prescription Access Litigation Project (PAL) announced the winners of their Bitter Pill Awards. There were four categories for drug companies who "engage in over-zealous and questionable marketing practices." The While You Were Sleeping Award, for overmarketing insomnia medications to anyone who's ever had a bad night's sleep, went to Lunesta (Sepracor) and Ambien/Ambien CR (Sanofi-Aventis). The “Got Cholesterol?” Award, for advertising statin drugs far beyond those who need them, went to Lipitor (Pfizer) and Crestor (AstraZeneca). The Driven to Distraction Award, for hawking an attention deficit drug by distracting consumers with ADD, went to Strattera (Eli Lilly). The Fox Guarding the Hen House Award and The Truth is Stranger Than Fiction Award went to Pharmaceutical Research and Manufacturers of America (PhRMA) while the The Real Deal Award went to MedVantx for promoting safe, effective generics and countering drug industry marketing.

In related news, The NYTimes reports that Celebrex is back to advertising after 16 months without advertising, which resulted after Merck stopped selling Vioxx, a similar drug, because of its heart dangers. Now Celebrex print ads are back and feature a large bold warning, "Important Information: Celebrex may increase the chance of a heart attack or stroke that can lead to death."


TAXI and john st. Win Best of Show at Bessies

Canada's Bessies took place today awarding the best television advertising in Canada. There were fewer golds awarded this year in comparison to last year. But who were the winners? Well, Best in Show Single went to the john st. agency for their "Long Goodnight" for Business Travel/Holiday Inn by creatives Donald Vann and Gerald KuglerBest and directed by Tim Godsall of UNTITLED. Best of Show for a Campaign went to TAXI for their "Golf," "Coach," "Office" series for Viagra. Superadgrunts, check them out. Credits inside.



Criticize their advertising? Get sued!

The Boston Globe among others is reporting that Lance Dutson, blog writer at Maine Web Report is being sued by New York advertising agency Warren Kremer Paino Advertising for libel, defamation and copyright infringement. Dutson posted critical comments about the tourism office's Web marketing strategies developed by the agency.

The suit claims that Dutson's blog contains defamatory statements that hurt the ad agency's reputation and its business. The agency also says it owns the copyright to certain images Dutson uses in his blog and is asking for $150,000 in damages for each work the agency said Dutson infringed.

Dutson, who runs a Web page design company, says he is being targeted simply because he's been critical of the campaign.

"It's the latest in this battle between the whole First Amendment thing and new media," Dutson said.

A Portland lawyer who represents Warner Kremer Paino said the suit isn't about Dutson's criticism.

"Our issue is that Mr. Dutson has infringed our client's copyrights and has committed defamation and trade libel by stating facts that are inaccurate," said Stephen Wilson.


Firefox Flicks Announces Winners

Last night at the San Francisco International Film Festival, the folks at Mozilla announced the winners for their FireFox Flicks Contest, which received nearly 300 submissions from around the world. All winners will be used in Mozilla's 2006 marketing activities.

The grand prize went to "Daredevil" created by Pete Macomber of Venice, CA, who creates music videos, commercials and screenplays. His spot will be short-listed for the NY Festival of Advertising's 2006 International Advertising Awards in May.


Finally - we've switched... to our old domain

Say what you want about George Parker, but when he's right he's so on the money dead presidents envy him.

He recently posted about the plethora of "ad*" site and domain names in our ad obsessed corner of the blogosphere as he had confused adfreak with adrants. Oops. See: Oooops... Too many "Ad's".... He concludes

The only one allowed to keep theirs is Dabitch at AdRag, 'cos she's been doing it for longer than all of us combined!

This be true. So, to start a new trend, we're switching over to our other URL we've had since 1999. The Diehard adgrunts know that I've long been irked by Norton Internet Security and the way it errounously blocks all of Adland, as I have to help people with it who think that the site is broken, making me Symantecs unpaid and very disgruntled tech support. Well, Norton isn't the only adblocker to do this, Adblock list FiltersetG does the same thing, and if you ask how to get around that in their forums you get the unhelpful advice "If you want to look at a page with advertising-related content, turn off Adblock".

Mmmmokay. Thing is, a lot of people with this stuff installed aren't even aware of it - or they don't realise that the stuff they installed is at fault when they suddenly can't see Adland. I know, it's weird.
In the arms race of adblockers versus banners ads security will only get tighter even when it's dumb, so it's time to switch domains to avoid getting our site blocked. What does this mean to you, dear adland reader? Will you have to rearrange your bookmarks and change your RSS readers feedlinks for the news, the films and the whole enchilada? No you don't have to do a darn thing, the only thing that changes is that poor sods surfing with adblockers on will actually see the site instead of a linkless mess, and won't have to email me in a panic screaming "Your site doesn't work in ".
It was never the browsers fault folks, it was the Norton Internet Security, FiltersetG and who knows how many other adblocking software things that messed our site up. So these days automagically redirects to, which we used to do the other way around!