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Torke Stunt creates ambient campaign for Prision Break in Portugal

In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon by Torke Stunt:

1) Street Campaign-Prisoners: A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series.

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Wall ads interact with passers-by

Last week, Monster Media and CBS Outdoor officially launched an interactive advertising campaign in New York City's Herald Square.

The campaign showcases MonsterMedia's MonsterVision interactive advertising system, a huge, 6' X 16' video screen that is mounted on a wall in Herald Square, a train station frequented by over half a million people everyday. Oversized projected images splash across the transit walls and invoke everyone who passes by to become a part of the projected brand message. Consumers are able to physically interact with the advertisements using body movements across the projected screen.

 

Alka Seltzer wants you to write the new Plop Plop Fizz Fizz jingle

Alka Seltzer is looking for someone to recreate it's famous "Plop, plop, fizz, fizz" jingle. The contest began last month and is open to musicians of any musical genre. Using "Plop, Plop, Fizz, Fizz Oh What a Relief It Is" in at least one of the verses, competitors are challenged to remake the song using their own original music. The grand prize winner will receive $10,000 and the chance to appear in a national TV ad that will airing during the pre-game of the Super Bowl. You can listen to some entries here.

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More youtube copyright troubles

So how do you get your copyrighted works off youtube? There's the US Network Fox tactic - to cease and desist letters to those who link to copyrighted FOX work on youtube - or you can try writing an open letter to youtube demanding a change in the clearly flawed system.
A group of companies in Japan, and the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC), has sent a letter to youtube asking youtube to come up with a better system, where youtube searches for and removes copyrighted material rather than making rights holders find it and send in complaints.

"Taking into account the current status of your service, we believe that your company should not just wait for rights owners to take the 'Notice and Take down' procedures but should bear the responsibility to prevent, in advance, copyright infringements such as illegal uploads and distributions, or to avoid those infringements,"

The letter is signed by JASRAC and 22 other organisations including the Motion Picture Producers' Association of Japan, the Japan Video Software Association, the Association of Japanese Animations, all of the major commercial TV broadcasters, the Japan Satellite Broadcasting Association, the Recording Industry Association of Japan and Yahoo Japan. Read more at PCadvisor UK: "Youtube faces trouble in Japan".

 

Vauxhall ASTRA. Astrabatics campaign.

The online needed to bring the experience of the ATL TV ad to life. The ATL has a concept that emphasises the celebration of driving. As soon as you get behind the wheel of your Astra, the fun begins. It's all about the excitement you experience behind the wheel, where even the most mundane journey is turned into an exhilarating ride.

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Tracking memes and virals on the web - again.

I'm not a scientist but I've been living the loser-life behind various keyboards long enough to notice that 'fun' links and webmemes ebb and flow in two year cycles. Perhaps new web 'generations' show up every two years, or we all suffer from collective short term memory loss. Perhaps the eternal September has something to do with it. *sigh*

Anyhoe.. Scott Eric Kaufman and some friends are measuring the speed of a meme, which should interest anyone dabbling in viral work, if only just for kicks since it's non-scientific play. All you have to do is link it, and beg others to link it, and we can see how far it spreads. Fun right? If you're into that sort of thing, I mean. ;9
I'm not the only one to notice the two-year thing, Wired News says "Every old meme is new again" about this particular experient.

In the end, Kaufman's experiment might prove less about how any particular meme moves through the web, and more about the attention span of the internet. Just two years after a nearly identical experiment, enough bloggers believed the experiment to be new and relevant that the meme traveled quickly and widely.

Far more effective I think this will be, the Are you an A-list blogrebity toy, where you can check your blog and see if you're A-list, B-list, C-list or D-list. We're A-list. Anyone with 666 links in the last 180 days is, which might mean that all A-listers are the devil. Anyway, you get a cute button and to pretend you're cool, so what's not to link.. er.. like?
A-List Blogger

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William Shatners version of "the rant"

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William Shatner has a sense of humor. True. In this soundclip from 2k (yes it's old) he does a Shatner-version of "the rant".

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At the Bulldog Hotel, you will sleep well. Kinda.

At the Bulldog Hotel, you will sleep well. Kinda.

Adgrunt Art Director Peterstrange has made this animation (and cleared the music rights) advertising the Bulldog Hotel in Amsterdam.

 

WWF work from Ogilvy Budapest

So what's going on here? Ogilvy Budapest shows a familytree for WWF to make a sad point.

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Draft won't say who screwed up the lion-ad

Lions ad
In a pretty classic move, Draft washes their hands off the lion ad that caused such a ruckus. Adfreak even says that "Draft calls Cannes ad 'a terrible mistake'. A leaked internal Draft email reads:

We Made a Mistake

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