Teens and young adults-a tough sell

An article out of the Dallas Morning News reports that it's tough to sell younger customers.

"Xers' and Millennials' heads are turned by the pop and sizzle of the message and by the medium by which that message comes," said Chuck Underwood, president of the Generational Imperative, which counsels companies on managing age differences.


Virtual tour of the KsanLab office

KsanLab http://www.ksanlab.com has developed a highly interactive and fun product - "Virtual Tour of KsanLab office".


More is revealed on Coca Cola's new ads

Earlier this month we reported on Coca Cola's new global ad campaign by W+K. The Atlanta Journal-Constitution has the scoop on the new ads for Coca Cola. The new campaign will launch on New Year's Eve during ABC's annual special. The concept behind the spots focus on "the simple pleasure of drinking a Coke," said Katie Bayne, senior vice president for the Coke trademark brands in North America.

Instead of a traditional tagline, each spot ends with a red-and-white graphic image of a Coke bottle, along with the sound of a soft drink being opened and poured. The spots all have a humorous element but nothing too edgy. The company, as it tries to revive sales of its core soft drink, needs to draw in young consumers, without tainting the tradition of the brand.

Several of the Coke Classic commercials are vignettes set to music. In one, there's a guy eating at an old-fashioned lunch counter. He sadly realizes his Coke glass is empty. He looks longingly at a man down the counter, who is taking a long sip. A pretty waitress in a pink uniform fills the first guy's glass. The words flash on the screen: "Free refills. It should be a law."


Gillette and Diamond Foods in for Super Bowl XL

Gillette will supposedly be advertising during Superbowl XL in February.

The rumor is that ads will run in tandem with the launch of their new Fusion razor and product line, which includes a battery-operated version of the six-blade razor and shaving creams. The spending on the rollout is estimated at $200 million - reportedly Gillette’s largest launch ever.


XBox 360 advert has easter egg

Apparently in the new XBox 360 spot airing in the UK, there is a hidden easter egg. By pressing the red interactive button on their digital remote, viewers are presented with a high-energy and fast- paced video that reveals the games and features of the new Xbox 360.

Leading DiTV agency Weapon7, in collaboration with digital agency AKQA, has created the interactive launch campaign for Microsoft's Xbox 360. The initiative airs nationally on Sky on the 22nd of December and will run for a month. The spot can be accessed through four different commercials and the Sky a-z.

Stephen McGill, Head of Marketing for Xbox UK, says: "In this instance the medium of digital TV has given us a fantastic opportunity to show the world of Xbox 360 and be able to excite and engage a traditionally exclusive audience. Weapon7's idea is inspired from the core gaming audience and is a truly innovative way to add an extra element of engagement and talkability."

"This commercial is the first in DiTV to allow viewers to play with the advertising," says Steven Hess, managing partner of Weapon7. "For those who choose to go deeper into the ad, they will discover that there is more to it than meets the eye. However, we're not giving away any secrets."

The linked article also has tips for finding the easter eggs.

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SOCOM 3 puts gamers through Navy SEAL Hell Week

Sony has put together a big budget reality series for the web. They put 16 guys through a Navy SEAL Hell Week simulation that's pretty unbelievable and hysterical.


Sony discovers giants for PlayStation game

There's a blog that's been collecting stories of giants being found around the earth. Turns out it's a big campaign viral for PlayStation's Shadow of the Colossus. There's several videos, photos and a number of fakes sites, plus user interaction and easter eggs hidden in source code. It's gotten a lot of people talking around the web about giants and internet hoaxes. Just do a search on Giantology and you'll see. There's similarities to ilovebees, but it's much bigger in scope and a lot more fun for the casual visitor.

Giantology.net is the main central blog site, and it has links out to all the other sites and "evidence."

An online forum into ARGs (alternate reality games) has really gotten into it. The start of their months-long thread is here.


AdLand Advertising Roundup- The Ad Part

We started off with missed the Bestest and Mostest Lists (with list goodness including most watched and worst voted) and followed it up with the Roundup- Newsy Part (a look back at the year of advertising) and now it's time for the Best and Worst ads of the year.

Except this year with the increased number of ads to go through in the archive, and large number of so-so or just plain bad ads, it seemed better to stick with a list of the better ads of the year. Because really, are you going to look at the worst? Well, some might. But we figured it'd be better candy for you to have some good stuff to look at.

Read on to see the list of TV spots, Print ads, Virals, and much more. Enjoy!


Clemenger BBDo and JWT have same idea for AutoTrader

Last week we reported on JWT in London placing ads for their "Don't Drink and Drive" campaign in the UK's AutoTrader. Adgrunt Stealthman alerted us to the fact that Clememger BBDO in Wellington, NZ had done the same exact thing in 2001 for LTSA (Land Transport Safety Authority) which appeared in the NZ AutoTrader. The idea won a Clio and other NZ industry awards including ones for media.

Read more to see the ads.


FireFox Flicks Contest

In yet another example of brands getting consumers involved in advertising, the Get Firefox campaign steps it up as it announces the opening of the Firefox Flicks Ad Contest. They are calling upon professional, student and aspiring filmmakers to join the growing community of Firefox contributors to create innovative, broadcast-quality 30-second commercials for Firefox.

Ads will be judged by Firefox fans from across the creative industry -- including: Jim Denault, cinematographer (Six Feet Under, Carnivale, Maria Full of Grace), McG, director/producer (Charlie's Angels, The OC, Supernatural), Scott Goodson, CEO of Strawberry Frog ad agency (Old Navy, IKEA, MTV), Freddy Rodriguez, actor (Six Feet Under), Geo Santini, director (Partners), Ben Younger, director/writer (Prime, Boiler Room), and Warren Zide, producer (American Pie, Final Destination). More info can be found here.