By now, you've heard:

Google must divulge the viewing habits of every user who has ever watched any video on YouTube, a US court has ruled.


Viacom wants the data to prove that infringing material is more popular than user-created videos, which could be used to increase Google's liability if it is found guilty of contributory infringement.


I wonder how long it will take before some ad agencies ask Google turn over the IP#'s to try and prove that other ad agencies 'stole' their drumming Gorilla ad ideas in order to get even the tiniest whiff of a Grand Prix Lion. ;)

So, people have long been suggesting that Adland should switch over to be fully advertising supported. Suggesting might not be the right word, more like demanding in some cases. I get it.

Click on the image to see the whole file - here's another double page spread that uses the gutter creativly, from Philipp und Keuntje GmbH, Hamburg.

Published/Released: 06/2008
Short rationale: This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, which we achieved by creating a double-page advert with minimal graphics and with a white book mark. Readers instantly recognised that the image showed two teeth with a piece of dental floss in between.


Ikea has launchd a new commercial and website to invite Swedes to "come in to the closet" - you can find the website at Once the flash has loaded you can see different closet/room solutions (use the left and right arrows named "byt rum") but also watch bizarre backwards dancing done by characters in each closet, and you can control their moves. Either pick a song (bottom left button), or upload your own, or why not sing into the mike of your computer? The identically dressed dudes move best to african beats. The only thing I dislike about this Ikea closet business is that I don't have an entire room that I can use as a closet! And with the sparse living space us city-dwellers have, who the hell does? I'm getting a case of Ikea closet envy.

Are there so many ads in planes that Ad Traffic Controllers need to be used? The New York Times seem to think so.


ON a recent US Airways flight from New York to Jamaica, coach passengers nursing their drinks were greeted with ads on their tray tables promoting General Motors’ OnStar navigation system.

Later, a flight attendant strolled up and down the aisles offering applications for US Airways-branded Bank of America credit cards. An announcement was made over the public address system notifying passengers of the 500 extra bonus miles they’d get by signing up onboard.


Aqua TeenThis one is too good to be true - a pal tips us to a "direct mail that bombed " (pun!)

The ticking noise that brought a bomb squad to a Carmel Valley medical building Monday turned out to be a small battery in a greeting card.

The card, from a pharmaceutical company promoting its products, said "Your time is up" on the cover, San Diego fire spokesman Maurice Luque said.

A receptionist at Children's Medical Group office in the three-story building on El Camino Real heard ticking coming from a mailbox in the hallway about 4 p.m. She called 911 and security officers evacuated the building.

HA! You'd think they'd learn after a few 'bomb scares' as ads, like the LED billboards for Adult Swim which caused havoc in Boston last year. When are you US ad folks going to learn? Everything changed after "9/11", man. Nobody has a sense of humor anymore (but somebody knows who mailed the anthrax - do you?)

You'd think it couldn't be done, the "Lowering of dignity" bit that is, but the annoying ringtone with the equally annoying ad from Peach mobile which shows president Robert Mugabe as a caged gorilla has been canned. Peachmobile protested, saying that they had a constitutional "right to mock Mugabe because he is a despot." (From The Times: ‘Racist’ ringtone advert banned)

The ASA found, "... the respondent is infringing on the rights of Robert Mugabe by portraying him in an offensive an undignified manner and as such the commercial is demeaning and lowering Robert Mugabe's dignity. A hypothetical reasonable person would be offended on viewing the commercial as it unnecessarily and intentionally demeans Robert Mugabe."

The ASA ordered that the commercial be withdrawn immediately.