Phone directory wars heat up.

BT have joined in the directory enquiry wars, pushing their 118 500 service in their debut commercial. The ad ran yesterday and was a follow up to a number of 2 second teasers.

You can see all three ads at Creativeclub.co.uk - you need crappy Windows media Player installed to view the ads.

How do you think the ads compare? Which one do you favour?

Adland: 
 

Trident - Squirrel - full (2003) - 0:30 (USA)

Trident - Squirrel - full (2003) - 0:30 (USA)

"Yes"... "Yes"... "Yes... "Yes..." "NOOOOOOOOOOOOOOOOO"

Country: 
Commercials: 
 

Victoria's Secret - Hot Body - short (2003) - 0:15 (USA)

Victoria's Secret - Hot Body - short  (2003) - 0:15 (USA)

Gisele dances and prances around again, short edit.

Country: 
Commercials: 
 

Viagra - Rafael Palmeiro (2003) - 0:30 (USA)

Viagra - Rafael Palmeiro  (2003) - 0:30 (USA)
Country: 
Commercials: 
 

Cate Blanchett does Donna Karan

Cate Blanchett wears Donna's dresses in new fashion ads. The advertising deal will bring in six figures for Cate. She's one of a crop of celebrity models lately, Jennifer Lopez for Louis Vuitton, Adrian Brody for Zegna, Colin Farrell for Ralph Lauren while makeup is hawked by Catherine Zeta Jones for Estee Lauder and Nicole Kidman for Chanel.

Adland: 
 

More food marketing and fatter kids

Food marketing swells as kids get fatter says the NYT.

"The problem of obesity is so staggering, so out of control, that we have to do something," said Walter Willett, a professor of nutrition at the Harvard School of Public Health. "The vast majority of what they sell is junk," Willett said of the big foodmakers.

The increase in food marketing to children has closely tracked their increase in weight. Since 1980, the number of obese children has doubled to 16 percent, according to the Centers for Disease Control and Prevention.

Adland: 
 

Fox News Channel junkie buys billboard

Spratlin from Tunnel Hill, Ga, loves Fox news so much he promotes it on billboards.

"I like it 10 times better than CNN," said Dot Adams of nearby Chattanooga, Tenn. "On CNN, I've always felt like they doctored up the news. They're Democrats, you can tell it.

Adland: 
 

Model goes behind the camera

Vogue UK reports Elle MacPherson has decided to act as creative director on her latest ad campaign for her new Intimates collection. The campaign includes voyeur-style posters as well as TV spots.

Adland: 
 

edit me

Adland: 
 

Wrangler presents the fashion show that no one cares

Full coverage of this contraversy brought to you by Yahoo! News.

Like seeing models in tight jeans? Well not in Idaho.

Don't wear the jeans if they're too tight. And Wrangler is sponsoring this.

Adland: 

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