WSJ online report that marketers have found another spot with "captive" audiences - that time when you are put on hold as you call customer service.
The start-ups behind this new technology say customers are particularly susceptible to marketing pitches while they are on hold because they are attentively waiting for someone to arrive on the other end of the line.
Oh there's a special place in hell for the people who thought this up, right below the guys who turned ABBA, Beatles and White Snakes songs into muzak. Fully aware that this would be one of the most annoying places in the world to hear ads, it continues;
But marketers have to tread carefully. Being stuck on hold is a big consumer pet peeve, and there is a danger of riling customers -- or potential customers -- even more by blitzing them for ads. For that reason, ads tend to be short -- typically less than 30 seconds.
Creative Director Rich Russo of ad agency Euro RSCG Worldwide called on the talents of award-winning editor Jeff Ferruzzo of Outside Editorial for a new Public Service Announcement (PSA) for the Coalition for the Homeless. The nation's oldest advocacy and direct service organization helping the homeless, the organization's new PSA entitled "When All Else Fails" features :90, :60, :30 and :15 versions; and is currently airing on the E-Health Network throughout New York.
Concepted by Euro's Rich Russo and directed by Gary Lankford, with cinematography by Kevin McKnight, "When All Else Fails" informs New Yorkers about the growing epidemic of homelessness in their city. A diverse group of homeless (men, women, and even children) depicted in a montage sequence are empowered, given a voice, as each reads excerpts from a "New York Magazine" article addressing the issue. As an image of a man's face fades into that of a child, the narrator delivers an alarming statistic: the average age of a homeless person in New York City today is nine years old.
The Ariel Stain Pen Book via Saatchi & Saatchi Paris - a self-help book' How to help get rid of stains on the go' was placed in cafes and bookshops.
Inside was an Ariel Stain Pen die cut into the pages for the reader to use.
Last weeks question has been answered: Anyone care to guess what this is an ad for? Russian man goes mad beserk in office.
The mystery has been solved. Timur Bekmambetov Punks the World With Viral Video reports Cinematic - who even gives us a rough translation of the Cyrillic on Timur's lievjournal.
Those fearing that their cubicle neighbor might engage in similar hysterics can breathe easy -- it was all a sly bit of viral marketing from Timur Bekmambetov for Wanted. He revealed the stunt over on his personal blog, where he allegedly had a good laugh at the gullibility of the West. I'm not seeing any geographic mockery here, so quite possibly he took that down.
I guess this mans my gut instincts that were yelling "FAAAAKE" as soon as I saw it were right. Good to know that my fakedar still works. *taps fakedar*
I just received this little movie, and the following expanation;
We are 6 500 000 000 people on earth, far enough to enjoy hardly !
Unfortunatly, the terrorists do not agree. Yesterday New York, Madrid,
London, today Irak, Afghanistan, Pakistan...
Beyond their barbaric acts, the terrorists harass us through video messages,
So, let's react, let's answer !
ATTENTATS proposes you to participate to the next message.
Record yourself dancing, singing, laughing, breaking, juggling, kniting,
alone, with your love or with some pals, in short, djellaba, tracksuit or in
flip-flop (why not Santiags...), by day or by night !
Anyway, let's show your life enjoying !