The “MSF Orienteering Competition 2008” is an event that supports Médecins Sans Frontières’ delivering medical aids to inhospitable areas. Grey Hong Kong encouraged volunteers to participate in the event, and walk a preset route to help raise funds. Messages on the signs would read "step ten meters and save 1000 lives". Click the image to enlarge and read all details.

Grey, Hong Kong
Keith Ho : Executive Creative Director
Alexandre Koch / Buji Ng : Creative Director
Doris Leung : Art Director
Lesley Fung : Copywriter

Commercials: 

"We only want to save the cute animals, don't we? Yeah. Why don't we just have animal auditions. Line 'em up one by one and interview them individually. "What are you?" "I'm an otter." "And what do you do?" "I swim around on my back and do cute little human things with my hands." "You're free to go." "And what are you?" "I'm a cow." "Get in the f'ing truck, ok pal!" "But I'm an animal." "You're a baseball glove! Get on that truck!""

Preston Kelly, Minneapolis promote the new exhibit at the zoo without resorting to Dennis Leary jokes. Kudos.

Commercials: 

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