The DDB "limey" campaign which features a song by Santogold in one of the ads has now launched.
Director Johannes Gamble of superstudio recently partnered with ad agency DDB Chicago on a viral campaign for summer's newest beer, Bud Light Lime. Created for YouTube consumption, the spots introduce Limey, Anheuser-Busch's new Bud Light Lime mascot, who does stunts and features the tagline, "It's amazing what a little lime can do."
"This was one of those ever-evolving projects, which kept growing into something bigger, and blurred the lines between TV and Internet," says Will St. Clair, DDB Chicago VP & Executive Producer. "We needed someone who had the experience and versatility to bridge these realms. Johannes not only had the right mindset, he also embraced the challenges and found solutions. He was inventive enough to work within our budget; he materially improved upon our concept and developed it into something both cool and doable."