Audi R8 - Godfather - (2008) :60 (USA)

Audi R8 - Godfather - (2008) :60 (USA)

Aired pregame - Ever find a horses head in your bed?


Amp Energy - Camel - (2008): 30 (USA)

Amp Energy - Camel - (2008): 30 (USA)

Aired pregame


Super Bowl XLII Commercials - Second Quarter

Second Quarter has come to an end.

There were a few spots of note, such as Tide-To-Go "Interview", which even though it wasn't a new rocks. Also, FedEx and Garmin had decent spots too.

Gatorade - G2 - "Jeter" - :30 - Nice post effects.
Agency: Element 79
Gatorade G2 launches the first full spots of their campaign during the game. The ad features New York Yankee Derek Jeter. As in the teasers, we see a visual transformation of urban environments into sports landscapes which communicate how often athletes think about the game.
Superadgrunts, see spot below:

GoDaddy - "Spot On" - :30 - Yawn.
Agency: In-House
"Spot On"will feature a group of people watching the game and talking about the "Exposure" Danica Patrick ad that is only online and was not cleared by Fox for the word "beaver". CEO Parsons says "it's the funniest ad we've ever done." Sure thing, Bob-o. It's just as awful as the ads of yesteryear. I'm sure most of us in the ad world will be surprised by that though. ;-)
Superadgrunts, see "Spot On" below.


Super Bowl XLII Commercials - First Quarter

Ok, boys and girls - it's game time!
There were a few notable ads, including Audi, Pepsi Diet Max and Underarmor. We're also twittering the spots as they air here.
First Quarter:
Light - "Fire" - :30 - Pretty much expect type of work for Bud Light (ie. sophomoric humor).
Agency: DDB, Chicago
It's everything you want in a beer, plus the ability to breathe fire. Guy lights candles by breathing fire and then a cat walks by, he sneezes and fire shoots out his mouth as well.

Audi - "Godfather" :60 - Nice spoof of the horse head in the bed, instead with front grill and headlights of a car.
Agency: Venables Bell & Partners, San Francisco
Ad promotes the R8 sportscar and is the brand's first Super Bowl spot in 20 years. The ad referenced "The Godfather" and featured actor Alex Rocco, who portrayed the character of Moe Greene in the first Godfather. The spot was shot on location at the Fleur de Lys house in Los Angeles.

Diet Pepsi Max - "Nod" - :60 - Great spot - very Super Bowl-esque and what we have come to expect of the ads.
Agency: BBDO NY
This star-studded spot features Joe Buck, Troy Aikman, Busta Rhymes, LL Cool J, Missy Elliot and every day people falling asleep. The spot is a nod (pun intended people!) to SNL's "Night at the Roxy", complete with "What is Love" by Haddaway.
Superadgrunts, check out the spot below:


Sanyo "tide" poster ambient ad shows off video camera's skills - (New Zealand)

This neat little billboard created by Saatchi & Saatchi Auckland used the tide to demonstrate their point about the new Sanyo video camera.......


Allstate - "Bleep" - (2008) :30 (USA)

Allstate - "Bleep" - (2008) :30 (USA)

"Bleep", the latest collaboration among Cutters, Burrell/Chicago, and Allstate, allows editor Chris Claeys to carve out a tale in which the wrong auto insurance is a four-letter word...


Audi - Super bowl teaser ad - (2008) :15 (USA)


Diet Pepsi Max - Nodding Off - Super Bowl teaser 1 (2008) :15 (USA)

Diet Pepsi Max - Nodding Off - Super Bowl teaser 1 (2008) :15  (USA)

Nodding nodding nodding.....


Diet Pepsi Max - Nodding Off - Super Bowl teaser 2 (2008) :15 (USA)

Diet Pepsi Max - Nodding Off - Super Bowl teaser 2 (2008) :15  (USA)

Nodding nodding nodding.....


Diet Pepsi Max - Nodding Off - Super Bowl teaser 3 (2008) :15 (USA)

Diet Pepsi Max - Nodding Off - Super Bowl teaser 3 (2008) :15  (USA)

Nodding nodding nodding.....