Virgin music "spot the song title" commercial

Remember that Virgin viral game? Well, now there's the commercial. Ground zero hired NATL tv to animate their way through upwards of fifty song titles from the last half-century. Can you spot them all?

Spoilers inside!

Go directly to the ad here, without reading spoilers!


Virgin Music - Hold nothing back - (2006) :45 (USA)

Virgin Music - Hold nothing back - (2006) :45 (USA)

Miami knocks on your door

Miami ad agency has created a guerrilla campaign for "Hyresgästföreningen" (the group for people who rent homes) in Sweden. The goal of the campaign is to make people understand the value of the rented homes, and that the suggested "market value rents" that some want to implement could make their homes a lot more expensive. This being an election year and that being a classic hot button issue, the campaign is well timed.


Saatchi copies Saatchi - again!?


Microsoft caught with sexy sell. Hmm.

The Register has unearthed an old Microsoft ad ripe for a few laughs, it uses the promise of sex for geeks to sell. Now there's a tactic!

Fantastic. For the record, an MS operative confirmed this morning that this is "an old advertisement which ran only in New Zealand for a short period and is no longer being used". For the love of all that's Holy, why not?


Foshata? Hai, foshata, domo arigato.

For all you gaijin who's japanese skills are limited to "tempura" and "sukiyaki", have some fun subtitling Japanese ads to say what you think they're saying.


Correction fluid ads that never were

Three ads from Chile advertising correction fluid in a manner not consistent with the brand were previously posted on Adland. Both the client and now the ad agency credited have contacted us about the ads. The agency explains:

The story is that this material was inside the agency, as many other ideas, on a private basis, waiting for an internal analysis before even show it to , our international client. It has never been published or showed before. And it was not supposed to be shown to anybody yet. But somebody inside the agency, wrongly, thought it was ready to posted in the net and did it.
As you can see, we ask for your understanding and help in this situation.

On the ad agencies kind request we've removed their name and he brand names everywhere, but we will not remove the ads that now carry pixellated trademarks and are marked "spec work" for clarification. It would be pointless to delete a post here when thousands of caches have already seen it and it might even make things worse.


How to manage and measure the word of mouth revolution

An article by Justin Kirby over at suggests how to manage and measure the word of mouth revolution. Not the easiest thing in the world.

Connected marketing is not about control; it is about management. And you cannot manage what you cannot measure.
However, looking at the wide range of connected marketing experiences and approaches in the connected marketing toolbox, you can see that we are not comparing apples with apples. So we cannot apply the same set of standards of measurement to, for example, an overtly branded marketing message that spreads virally, and to the use of a product referral agent whose motivation is ambiguous (i.e., it could be spontaneous or the result of incentives).


Spec 'design' competitions listed under 'things that suck' on Designers who blog

The blog Things that suck touches on the design industry, politics, and American life in general.

It's perfect timing really, as just this week I came across an announcement (thanks Ronnie) concerning what I have on my own list of 'Things that suck' - unethical spec competitions.

The United Way Logo Contest for Toronto is, in my opinion, a spec contest.
(more inside)


Saatchi & Saatchi Canada makes film short for Toyota

Toyota Canada Inc. will make advertising history on March 5 when it broadcasts a special two-minute short film during the Academy Awards on CTV to introduce Canadians to the new 2007 Toyota Camry.

The spot was produced for Toyota Canada by Saatchi and Saatchi Canada. The director of photography for the spot is Oscar-nominated Dante Spinotti.

The ad will be available for online viewing March 5, 2006 at 8pm at
Read on for stills from the short film.