Flyposters - where taxpayers pay for the ads

The writing is on the wall for flyposters writes the Telegraph as it reports that Camden council has named and shamed three advertising execs who work for Sony and BMG for flypostering. Camden spends ca £250,000 a year scraping posters of Beyoncé, George Michael, Avril and the likes from the walls, windows, letterboxes and even statues. If Camden is succeful with their suit which will be heard next month, the executives could face up to five years in jail.

It's not just record companies that use fly posters, Nissan, Nike and Volkswagen have been at it, while Mates condoms put stickers with the words I shagged here on nearly any available flat surface.

Adland: 
 

Death of the idea?

Randall Rothenberg mourns the demise of the idea over here at adage - has it been forever replaced by celebrity endorsements, product placements, sneaky editorial advertorials and event marketing?

"The Great Idea in advertising," wrote legendary market researcher Leo Bogart in his classic text, Strategy in Advertising, "is far more than the sum of the recognition scores, the ratings, and all the other superficial indicators of its success: It is in the realm of myth, to which measurements cannot apply."

Today, advertising is suffused with non-ideas. True, marketers now accept that the 30-second TV commercial has reached the end of its useful life among an audience that is diminishing anyway. But instead of heating a new cauldron of creativity, the frantic search for alternatives has, rather, driven them to seek solace in formats, not in the meaningful combination of content, form, venue and intent.

Excerpt from Strategy in advertising by Leo Bogart

Adland: 
 

Adland won MarketingSherpa's Readers' Choice Award

Woop! We won the best group weblog award, now everyone pat yourselves on the back! Thanks to all who joined in and voted - we'll be getting the T-shirt, and we do love T-shirts, so we'll even wear it.

Adland: 
 

To vote or not to vote

According to EurActive.com in most EU Member States, voters are expected to use their vote in the European elections on 10-13 June 2004 to give their verdict on the performance of national governments rather than having a say on European issues. The electoral campaign did not seem to provide a debate about the challenges and opportunities provided by EU membership.

The Netherlands will hold the presidency of the European Union from 1 July to 31 December 2004. A special website will be launched for the Dutch presidency on 1 July 2004. The logo for the Dutch EU Presidency in 2004 is designed by Studio Dumbar. The Dutch campaign for the elections is developed and designed by a collective. It's a satirical campaign advising not to vote.

BBC News show more weird and wonderful Euro vote tactics to convince Europeans to vote in the European elections. The Eurobarometer shows interests of European voters.

So, what are you going to do this week?

Adland: 
 

RSS to exist

When the big media is starting to give away the news via syndication the question of RSS as a important biz-format has come up.
Wall Street Journal is said to start syndicating and CNN as well as other big mediamakers puts that little orange sign on their sites.
Paul Kedrosky is comparing the evolution of RSS with the development of www - that the company who in the years to come not syndicate their news is loosing ground just as the companies who didn't see the necessity of having their own website (and some still don't see it...)

(Via Canuckflack, PR meets the WWW and OJR)

Adland: 
 

Adland, winner of MarketingSherpas Readers' Choice Award 2004

Congratulations to the 2004 Best Blog winners, and thanks to the 826 tough judges who carefully evaluated 29-nominated blogs to pick them.

Best group weblog on the general topic of marketing and advertising

Winner: AdLand
http://ad-rag.com

Honorable Mention: MarketingVOX
http://www.marketingvox.com/

How the Best Blogs were chosen:

In April 2004, we asked MarketingSherpa's 173,000 readers (who are mainly marketing execs at medium-large businesses and the agencies who serve them) to nominate their favorite blogs on the subjects of marketing, advertising, and PR.

It's awfully easy to start a blog on an impulse, but equally difficult to keep the effort up posting consistently over the long-term. So we cut nominated blogs that had been started after January 1st, 2004 (you guys can try again next year.) A total of 29 blogs qualified for the next round.

 

Hammer and Tongs to do Hitchhikers Guide

All HHGTTG fans, either rejoice or cry into your towels - the increasingly inaccurately named trilogy is going to be a movie after all. Don't panic, the fine folks at Hammer & Tongs will direct and produce the film - the people behind the 'Coffee and TV'-video for Blur and the 'evolution of man'-video for Fat Boy Slim know a thing or three about irreverent craziness. Karey Kirkpatrick is the screenwriter who will try and channel Douglas and coax the old radio-script into a movie script.

Adland: 
 

The Advertising Show - Marc Schiller

Hear Marc Schiller, CEO of Electric Artists, re-write the book on how brands should approach marketing. Marc Schiller is an accomplished industry executive with a wealth of knowledge in marketing, branding, and public relations. At Electric Artists, Marc develops strategies that tap into social networks and harness the power of tastemakers and influencers to drive word-of-mouth. Some of his clients include Nestle, Purina, Pfizer, FIFA, Schlumberger, Proctor and Gamble, Imagine Entertainment, Universal Films, BMG Entertainment, Warner Music Group, and Sony Pictures.

Tune in Saturday 8-10 p.m. CET (2-4 p.m. EST) to theadvertisingshow.com for their live webcast. Or check out their commercial free archives.

Adland: 
 

September Tapes tries a Blair Witch viral approach

Read Carefully the site advises, "If you’ve found me, you’ve seen the clip and you’re someone willing to dig a little deeper". The clip is at 64.224.245.33 and carries the text "E. Bruderton, property of Bureau section7" on it.

Adland: 
 

Philly home of great beer and gay tourists

Suntimes

"It's a global first, and Philadelphia has it. Philadelphia today becomes
the first city anywhere to debut a gay-themed tourist destination
commercial."

More at Seattlepi; "A new TV ad campaign featuring a same-sex couple in colonial costume invites gay tourists to come to the City of Brotherly Love, and a gay media group said it's the first time a television commercial for a U.S. tourist destination has targeted homosexuals."

Tagline: "Come to Philadelphia. Get your history straight and your nightlife gay." You can read the description, see a story board and watch the QT of this ad at the CommercialCloset. Hat tip to Claymore.

Adland: 

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