You are getting sleepy....

Zippo revisits Ogilvy's hypnotist idea - with a twist .

The company said the results not only confirmed Zippo's image as the maker of a cool, hip and classic lighter, but insights that came out of the focus groups will likely shape the lighter maker's advertising campaign for the next year.

"At first we thought it was a strange idea," said Bradford-based Zippo spokesman Patrick Grandy. "But the more we talked, the more it made sense."

Adland: 
 

apple preaches to the unconverted

You probably caught the headlines, apple uses former windows users in testimonial ads where they describe how they felt once they switched to mac. created by "the thin blue line" director, this story headlines in NYT and various puter geared online newsources.

In one commercial, a man describes his windows PC era as "being stuck in an unhealthy relationship". Apple wants you to switch lovers.

Is this the campaign that will convince those pesky PC users? ;-)

Adland: 
 

Toyota - "The purse" - (2002) :30 (USA)

Toyota - "The purse" - (2002) :30 (USA)

"I think we're clear"... the couple try to leave believing they got a steal.

Country: 
Commercials: 
 

dumb ad ban of the week

a job advert asking for a "friendly" employee has been deemed to be "not fair to unfriendly people".

"We were told we could not have that specification because it was discrimination against people who were unfriendly." says Mr Speakman who placed the ad.

Adland: 
 

Yoo-Hoo goes edgy

Apparently Yoo-hoo...the chocolate milk beverage, is doing a big promo tour this summer atthe Pop Disaster and Warped Tour concerts. This promo is headed by two guys, Nathan and Josh, who they claim to be the biggest Yoo-Hoo fans, or as Yoo-Hoo describes it on their site ""Hooligans". They are driving around the country in a yellow garbage truck with a rooftop lounge.
These two guys started Yoo-Hoo mania as part of their radio show at Pepperdine Uni. in So. California. After their radio show being a hit, they got the Yoo-hoo home office to help them launch "Hoo in the 'Bu Productions (Yoo-hoo In Malibu), a production company with the mission to make television programming that would popularize Yoo-hoo Chocolate Drink in the greater Los Angeles." These guys definitely have a future in advertising or marketing.

(read more...)

Adland: 
 

x-box banned ad still viral.

Lots of people were passing the banned x-box advert around via mail - to the point that some figured it was pure viral.

But it did actually air in the uk, and the 136 complaints echoed in news reports across yahoo , BBC news and even stirred up a good discussion/ thread at metafilter.

Adland: 
 

women are cows!

This is fantastic.
I seemed to have accidentally predicted the plot of Arla Milk's next spot with the line : Cows = milk . Cow = Woman. Woman = Boobs.Boobs = Milk ! Sorted! in that earlier article.

Click read more to see script and screen shots of the next commercial in the series of Arla beach babes. The teenage lads these ads are targeted to seems to have been narrowed down to teenage lads into zoophilia. ;-)

Adland: 
 

A house with a nice southern overexposure.

Badland hypothesis 1: It's bad enough when you're forced to use stock footage. It's worse when the money guys are too cheap to buy exclusive rights to the scenes.

Badland hypothesis 2: An agency with two clients. Brainstorm! We'll use the same location and crew for two different clients, air both at the same time and bill each one the full charges. Ka-ching! No one will ever find out!

Badland hypothesis 3: A 1-in-a-bajillion freaky fluke. At least one agency had the aesthetic good taste to get rid of that annoying power line.

"Read more" to view the clips.

Badland: 
Adland: 
 

Two dog ads, back to back - stepping in doggy duo

Two dog ads, back to back - stepping in doggy duo

These ads ran back to make, making for a sense of deja vu.

Country: 
Commercials: 
 

Stepping in doggy duo.

The five steps to badland infamy*
1. You can't come up with a concept to sell State Fair Corn Dogs.
2. You see an Extra Gum commercial and dig the idea.
3. You rip the idea.
4. Extra's agency renews gum ad for another 13 weeks.
5. Your corn dog spot runs immediately after gum spot during commercial break.

"Read more" to view the ensuing 45 seconds of mirth and doppelgänger mayhem (if you're a super adgrunt, that is).

Badland: 
Adland: 

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