Bugzibitz II, an exhibit featuring hundreds of the world's most interesting and exotic bugs, returns to the Toronto Zoo for its second year. To raise awareness of the event, the zoo and its ad agency, Lowe Roche Toronto, have hired a Madagascar Hissing Cockroach named Jeb to act as spokesbug.
"Jeb represents just how exciting bugs really are," says Shanna Young, of the Toronto Zoo. "He's a good choice for the zoo because he proves to us that the smallest species are sometimes the most interesting."
Interesting indeed. Starring in a short documentary chronicling his adventures from his homeland to the Toronto Zoo, Jeb gives us a glimpse into the glamorous life of a celebrity bug. He also shows us his wilder side in a music video he and his band created specifically for Bugzibitz II.
When asked how he felt about the upcoming event, Jeb proclaimed, "Being a spokesbug rocks! I not only get to represent the zoo, but bugs from all around the world. It’s a big responsibility, but I'm honoured and excited to be a part of it. It’s a pretty big deal."