Stealth advertising set to become legal (in the UK)

Yeah, I took the headline right out of the mouth of the Financial Times as it sounds so doomsdayie*. When I think of stealth marketing, I recall actors asking people at the empire state building to take their picture with a phone, and actors chatting about new drinks at bars. At the finacial times they're talking about product placement, which is a whole 'nother can of worms.

Product placement - in which items with visible brand names are integrated into television programmes - looks set to become legal on British screens within 18 months. But the process must be treated with care if it is to boost revenues, according to some of the UK's leading broadcast executives.


Following an European Union directive on broadcasting issued last month, member states have been given the option of permitting product placement in most genres of commercial television, but not news, current affairs, sport and children's programming.

* new word!

Adland: 
 

Morrison Bowmore Launches Prize Draw to Promote Black Bowmore

Digital marketing agency Chunk has launched a new campaign for Morrison Bowmore, targeting Whisky lovers and collectors Worldwide who have been waiting with anticipation for the release of Bowmore’s oldest ever expression the now legendary Black Bowmore. In conjunction with its release one lucky winner will be drawn at random to win one of these limited edition bottles worth £2000.

Each of the 827 bottles have come from a single cask filled on the 5th of November 1964 and are individually hand numbered and come with a wooden presentation case.

Adland: 
 

Lacoste loses logo battle with dentists - pays court fees like loosers do.

The four year battle over having a croc as a logo is officially over - Lacoste lost. Dentists Dr Tim Rumney and Dr Simon Moore have been using a green grinning croc on the sign to the The Dental Practice in Cheltenham since 1991. It wasn't until 2004 when they went to register their new logo that Lacoste yelped "it's too similar to our croc!" and the court dance began. The Dentist's defence: That people were not likely to mistake their single-storey brick building behind a car park and next to a petrol station for a boutique selling Lacoste fashions.

If that logo hasn't been done by tracing the Lacoste one, I'll eat my hat with A1 steak sauce. Edit: That twin croc logo was from the electric new paper and it turns out it's likely not the actual logo of the dentists as Pilo points out in the comments. / edit.

Telegraph:

Lacoste was ordered to pay £1,000 towards the dental practice's legal costs at the initial hearing as well as a further £450 towards the costs of the second hearing.

Back in 2004 Lacoste lost its trademark suit against rival Crocodile International over a similar croc logo - but that one did in fact look different.

Adland: 
 

Hacker-artists can face three years in prison for fake nuclear blast on live TV

On June 17th last year Czech artistic group ZTOHOVEN (a pun meaning "out of it" when read or "a hundred turds" when spoken) interfered with Czech TV broadcast which innocently showed the weather, and altered the broadcast to show a "live" nuclear explosion. They simply hooked up their camera to the weathercast-camera and in real time broadcast their own shots, which showed nuclear explosion. The results seen below, were quite convincing. This was the art groups creative (and rather techie clever) way of warning about media manipulation.

Adland: 
"Strictly controlled ingredients."
"Onions taken out on request"
"At Burger King we offer extra ketchup made from fresh tomatoes, any time. How w
"pickle in? Pickle out? Only you decide how you want your burger"
 

Burger King - Veg City - tray liners, Germany

"At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this is of course top secret."
Tray liners for Burger King in Germany.

Commercials: 
 

VW - Complementing (2007) 0:35 (Germany)

VW - Complementing (2007) 0:35 (Germany)

Heidi Klum and hubby Seal star in this spot.

 

Monroe Shocks and Struts - Acceptance (2008) 0:70 (USA)

Monroe Shocks and Struts - Acceptance (2008) 0:70 (USA)

Monroe Shocks and Struts has launched a fully integrated campaign, "Save the Squirrels," created by Cramer-Krasselt, the third-largest independent advertising agency in the U.S.

 

Pontiac G6 - People Are Soft (2007) 0:40 (SPEC)

Pontiac G6 - People Are Soft (2007) 0:40 (SPEC)

This spot was a finalist in the 2007 AICE awards for Spec commercial.

 

iPod+iTunes - Party Shuffle (2007) 0:30 (SPEC)

iPod+iTunes - Party Shuffle (2007) 0:30 (SPEC)

Fun Fact: all the dancers featured in the ad were Craigslist volunteers!

 

Facebook fertile grounds for adware and phishing scams

It was bound to happen, since Facebook is so popular and so wide open to attach ones own programs onto, now there's both forced adware downloads on facebook and chinese hackers phishing scams in innocent looking "wall" scrawlings. You might want to log out of facebook now and never log back since if it's not facebook itself spying on you, someone else will. Social networking sites aren't built out of the goodness of some geeks heart but as a place where they can make lots of money from advertisers (you know this), so if you don't want all sorts of data collected about you, just delete your account.

Adland: 

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