DDB in Budapest has created this topical ad which ran during the olympics asking the public to join in the fight against death penalties in China. (click for large version as usual)
It reminds me quite a lot about the Amnesty "after the Olympics" ads which won bronze in Cannes, despite the fact that the ad campaign never ran according to Amnesty making it one of many scam ads in this years Cannes Lion awards. That Amnesty campaign got TBWA Worldwide into trouble when Chinese netheads saw the ad and thought that the worldwide networked had acted mighty two-faced. TBWA China, who've done the very patriotic Adidas campaign were not amused. (see printwork: Bejing Moments, Impossible is nothing, Impossible is nothing 2 and commercials: Countdown, Gametime and this interview with psyops directors for the rest)

Lets hope me posting this ad, doesn't get me in the same hot water I was in for posting the Red Cross Youth campaign which compared human rights violations to olympic sports, and the follow-up posted by the Red Cross youth Red Cross Youth campaign for human rights which caused not only a flameout on this site, but enough email-writing for the Red Cross (Youth) to pull the "Olympic" human rights campaign in Sweden after pressure from Geneva. The flame-party didn't end there for me (nor the Red Cross) though, as reported in Resumé and Dagens Industri, far more serious incidents than simple angry comments dogged me personally and Adland for weeks.


(Click on image for larger and more images)

This installation via OpusMúltipla, Curitiba asks people to run and get the best prices at the Shopping Curitiba Mall sale during the Olympics.

Renato Cavalher : Creative Director
Cintya Reese : Art Director
Diego Pianaro : Copywriter


You can check out the two minute film about this here.
The final two stages of the adidas Impossible is Nothing Sport in Art project are taking place at the Beijing Olympic Games in a major art exhibition right now and at an auction at Sotheby’s Hong Kong in October.

The original paintings, the creations of some of the world’s greatest athletes and sports stars including: David Beckham, Tyson Gay, Ian Thorpe and 2008 Olympic Gold medalists Jeremy Wariner, Allyson Felix and Yelena Isinbayeva, are part of the Sport in Art exhibition that has already toured China to great critical acclaim his year.

An enormous 252-foot billboard from Modernista! Boston, USA overlooking the Massachusetts Turnpike outside Fenway Park, shows a fake neon advertisement for American gun shows where people can buy weapons, no questions asked. Except, of course, in Massachusetts which already has some of the strictest arms sales regulations in the country - but don't tell that to Modernista!. Read more at Boston.com.

(and here you can see a slideshow of the other giant gun-themed posters have been on this site. I like "bullets leave holes".)


Gold medal favorite Liu Xiang's withdrawal from the 110-meter hurdles in Beijing due to Achilles tendon injury crushed a lot of his fans and left corporate sponsors in an unfortunate position. How did they react? According to the Wall Street Journal, with "sympathy and support:"

On Tuesday, Nike took out full-page ads in China Daily and some other publications meant to address Mr. Liu's misfortune. The ad features a tight closeup of Mr. Liu with text that includes among other sentiments: "Love sport even when it breaks your heart." At the bottom was Nike's customary "Just Do It" tagline. "We see it as a real 'Just Do It' moment," a Nike spokesman said.

The WSJ's China Journal reproduces the ad with its translation:

Love Competition
Love risking your pride
Love winning it back
Love giving it everything you’ve got
Love the glory
Love the pain
Love sport even when it breaks your heart

Sports company advertising places an emphasis on victories with good reason, because winning sells. But to turn it around and acknowledge that defeats (or setbacks) are also part of sport, something to work through, makes an awful lot of sense to me — as it's something we can all relate to. Well, all of you. Not me.

Via PSFK. Image from the WSJ by Andrew Lih.