More fonk for creatives at Blogfonk

If you liked the fonk for thoughts interviews you should stop by again as there are fresh ones. Today Brad Forsythe of the advertising show is in the hotseat, previously New Yorker Cartoonist Harry bliss blissed on about toons and creativity and Jan Rijkenberg from B.S.U.R Amsterdam chatted about concepting. And for those who like their links served hot and in a pretty package try the mailbox magazine a clickable mag cover sent to your emailbox.


Bud, Miller are at it again

Miller Lite's gains provoke Anheuser-Busch.

Anheuser-Busch recently announced plans to do extensive consumer sampling of Bud Light and Budweiser, its two largest brands. That sampling campaign, targeting millions of consumers, will be coupled with new ads that tout the freshness of Bud Light and Budweiser.
Brewing industry observers say Miller is forcing Anheuser-Busch to market its products on Miller's terms, with a greater focus on taste. That's a switch from the traditional method of selling beer based on its image, with ads that rely more on humor than on pitching the brew's qualities.
Tom Bick, Miller Lite brand manager, stated Anheuser-Busch's consumer sampling effort might backfire if consumers focus on the taste differences between Miller Lite and Bud Light - and continue to choose Miller Lite. "We have better beers," Bick said. "Possibly, they're just going to sample 3 million people for us."

Geez. It just keeps going. And I thought the cola wars were bad. ;) (for some history see Catfight betwen Miller and AB.)


Helmut Newton's Boags ads causing brouhaha.

James Boags is launching two new campaigns, for its Premium and Draught products in October. The new ads for the James Boags Premium brand will "be based on the distinctive black and white photography of the iconic artist, the late Helmut Newton, who created much of the artwork for the “Who is James Boag?”campaign", created by Young & Rubicam.

The new image “Woman on the Bonnet” which will start off the campaign, is the third in a series of Newton photographs to be used by Boags." You can view the older ads with Helmut Newton's photography on the Boags site.

The ads haven't even broke yet but they are already starting to cause a stir.
Read more for why and also for an update.


Citibank and Fallon get Emmy

Last night the Emmy awards were held in Los Angeles. And the Creative Arts Emmy for Outstanding Commerical went to "Outfit" for Citibank Identity Theft Card Protection by Fallon and Thomas Thomas Films, which beat out "Rubberband Man" for Office Max, "Born A Donkey" for Budweiser, "Dominoes" for Miller, "Door Music" for Saturn and, "Interview" for United Airlines.
Adgrunts click on links to view the spots.


Leo Burnett and Young Guns exhibits in NYC

The Museum of Television & Radio in NYC will be showcasing the work of ad agency Leo Burnett, in the exhibit "Legendary Agency, Legendary Brands". The exhibit opens today in conjunction with Advertising Week in New York City.


AUDI internet film is personalised car marketing

This was a link sent to Sam Deutsch as part of a mailout this week. A short film showing technicians discovering a match between his DNA and the VDT of Audi. Vorsprung Durch Technik. In addition, people on the initial list were sent a personalised DM piece, but only if they clicked the link and saw the movie. So the DM was only mailed out to individuals receptive to an Audi message. The Perfect Match.

See Sam Deutsch's film here


Coming Adtractions - win jewelboxings.

Yes fellow AdGrunts, we have another game on where you can use your creative writing skills to win a 20pack of pretty jewelboxings, also known as the only way for a digital portfolio to travel in style.

The game is quite simple, write the voice-over for our coming adtractions, movies about love, lust and advertising. The rules are even simpler - write your VO as a comment underneath this article, and you have a chance to win the 20pack. Monday October 4 is the day we will pick the winnah!


Nintendo flips switch on DS ad campaign in Japan

AGameSpot is reporting that Nintendo has begun airing ads for their new Nintendo DS gaming system in Japan, over half a year before the DS is scheduled for release in Japan.

TV ads for the soon-to-be-released Nintendo DS will begin airing in Japan tomorrow, according to sports journals Sports Houchi and Saneki Sports. The ad will feature popular Japanese music star Hikaru Utada, one of the best known female vocalists in Japan. This won't be Utada's first time getting involved in video games, as she is known for lending her vocals to the main theme of Square Enix's Kingdom Hearts. Coincidentally, the vocalist will be making her American debut next month with a new album, Exodus.


New Kerry ad attacks Cheney, Haliburton

ABC News is reporting that a new John Kerry ad attacks Dick Cheney and the Haliburton Oil Company.

The new ad seeks to paint Cheney with a conflict of interest for collecting deferred benefits from the time was Halliburton's chief executive and the work the company has done during the war and reconstruction of Iraq.


Nike ad aims for emotions of Canadian hockey fans

The National Canadian Newspaper "The Globe and Mail" is reporting that Nike has begun running telelvision ads that aim for the emotions of Canadian Hockey Fans. These ads are in response to the National Hockey League lockout that may result in no hockey being played for the 2004/05 season. More at the Globe and Mail
Barring any miracles that would obviate a work stoppage, Nike plans to begin running 30-second television commercials today playing on the emotions Canadians will feel from the withdrawal of the NHL game that is their national passion.

The stark image is that of an idle, soundless hockey rink, its 19,000 seats vacant. The "action" is that of the ice, melting away, right down to the concrete floor. The simple message is "bring it back."

"It's a statement ad that will be shown only in Canada, where our major hockey market is located," says Derek Kent, the head of corporate communications for Nike Canada.