Launched in time for Stop Sexual Exploitation of Children and Youth Awareness Week in British Columbia, Children of the Street Society is urging kids to think about the potential "terms and conditions," to sexting. Basically all they should know is, sending naked photos online.
Powerful ad here from Cossette Vancouver, urging teens to think about the "terms and conditions," that apply when sending a naked photo online. Love how the camera work moves around the room from computer to diary to mobile phone and ends up back at the computer.
As part of its #MakeWhatsNext campaign, in time for International Women's Day, Microsoft asked young girls what they would like to do when they grow up. They answered in everything from medicine to science to technology and more.
The execution of visual contradictions in the opening edits of this ad amuses me, but it looses steam half way through. The "pretty girl" ruins a photo with her boxer-guard, and the "fragile hands" baker is powdering to lift weights.
"Performance. Pushed to the limit. Nimble. Strong. It's a delicate balance. A challenge that defies who we are. The rules. Norms. And our very past. Performance thrives on new methods. Better solutions. it embraces innovation. celebrates creativity.
Created by W+K Amsterdam, these three integrated local campaigns were produced simultaneously under one key global objective - encouraging women and girls to leap over life’s obstacles and get active, regardless of societal, physical or cultural barriers.