For many old political ads, the Living room candidate is a very good archive, and they have now opened the first of it's kind exhibit at Dallas' Sixth Floor Museum. The Museum director Ruth Ann Rugg was so impressed by the New York museum's online display of campaign ads, she wanted to expand its reach beyond the Internet.
But for pure slam-bang vitriol, no race has equaled the 1964 Johnson-Goldwater ad war. "1964 was the height of the Cold War and nuclear paranoia," Mr. Schwartz said. "I think both campaigns played into the fears of the time. It was the year of Dr. Strangelove."