Another countdown to 2010, lets look at how creative escalator advertising has become in the past ten years, shall we? From worst to best, here's the top ten (well, eleven actually), escalator ads in the past ten years.
#1 The Nivea shaving ad from DRAFTFCB switzerland uses the time spent on the escalator to make people read, and wait, for the point. Meanwhile the Revita beauty center ad from Brazil has people walking on the models back. Both of these are.... nice but no cigar, as the first one feels a bit too forced hoping people will read all that, and the second one just weird as I doubt anyone thinks "ah, how relaxing" when walking one someones back.
Mother London just put everyones singing carols type websites and tedious cards to shame with one big suitcase filled with $10000. They sent out a "spam" mail, and Theo Delaney responded to it. When he received the package, he forwarded it to someone who needed it more.
Three EMI Music labels, Capitol, Caroline, and Virgin Records, have filed a suit against Vimeo since many of their videos have music in them, unlicensed music. EMI argue that Vimeo has encouraged users to create channels and groups dedicated to showcasing "music videos" (lip dubs), and moreover Vimeo has lip-dubs prominently featured (sometimes referred to "channels we like" or "Vimeo obsessions") proving that staff actively moderate and visit these channels. The suit even suggests that staffers have uploaded their own lip-dubs.
Watching plenty of lip-dubs, it's clear to me that they are derivative works, the question is are they transformative? (The full suit is available after the jump, inside) mediapost:
But Electronic Frontier Foundation lawyer Corynne McSherry says that a use can be transformative even when it incorporates the entire work. "If you can argue persuasively that your purpose requires the whole thing, that's okay," she says. "I've seen plenty of lip dubs that struck me as extremely creative and transformative and that put things in an entirely new perspective."
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