JWT-Düsseldorf have created a new advertising campaign for Mazda Motor Europe's Mazda MX-5 with the theme "Every drive's a thriller". This new launch takes last year's "12 Second Thriller" prelaunch campaign one step further.
"Every drive's a thriller" boasts two films, "Casino" and "Desert Treasure", both of which take their cues from major Hollywood thrillers. They were directed by Luke Scott, son to the award-winning director Sir Ridley Scott, and produced by RSA Films. The campaign's print executions work as movie posters for the two films.
Kurt B. Geiger, Copywriter on the project stated, "The Mazda MX-5 is a thrilling ride, and we wanted to capture that kind of driving excitement with this campaign." Igor Karpalov, Art Director furthered, "So we used a film genre – and a director – that bring Mazda's Zoom-Zoom personality to life."
See inside for posters from the campaign.