I can't help but wish they cut it right after the interviewers second line. Or at least cut the music.

Ad Agency : Republik
Andrew Sims : Creative Director
Greg Wylie : Creative
Production Company: Auckland Audio


It is Malspam - fake news headlines tempting you to click something you shouldn't and forcefeeding your PC an .exe file that can do bad bad things. The Malspam campaigns began somewhere in June, but haven't dropped off much since from what I can tell.

However, their headlines provide endless laughs! On adlist we've amused ourselves by showing off the funniest headlines we've gotten - can you top any of these? There's a few key players often mentioned, Paris Hilton & Britney Spears reign supreme in the gossip-girl corner, while Bush and Cheney only show up rarely, sometimes even with either Paris or Britney.

Lets see what she's been up to lately, shall we?
"Paris Hilton Had Sex With Aliens" - you know, if we ever get confirmation that there is extraterrestrial life out there, I bet we'll get it in this way.

"Bisexual Paris Hilton likes Bush & Dick" we know that already, oh, did they mean George Bush and Cheney?

A few days later it appears she was feeling sinful, thus: "Paris Hilton Becomes Nun"

The by far scariest one yet, however, has to go to "Paris Hilton to Operate New Atom Smasher". We can't trust her to operate a car people.

Former Pop-diva Britney is repackaging old tricks it seems:

Britney: My Vagina Made Me Shave My Head - I'm trying very hard not to picture that. I don't want to know how that worked. What holds the razor?

"Britney Spears pregnant with antichrist" - I thought she already did that?

The "MSN Breaking News"-spam or CNN.net-spam usually revealed itself in their headlines choice of words. For example:
"MSN Breaking News: Iran Kicks America in the Nuts" - the nuts folks. Well, America does have it's fair share of nuts, I guess.

Of course, we can't escape Paris even here:
"msnbc.com: BREAKING NEWS: Paris Hilton Considered For Mother Teresa Role" - if there is a god he would smite us all for that.

This one is really good: "msnbc.com: BREAKING NEWS: Mike Tyson To Fight Michael Jackson" - what kind of fight? Who can sound most like a little girl? Will Tyson eat Jackson?

Politics and patriotism is always a big click-puller - therefore we get: "New National Anthem Proposed by Bush"

But then the "bizarre" headlines might get you to - how about: "Man killed by flying cocktail glass" - I swear it wasn't me.

Some people are crazier than others.
"S.D. man pleads guillty to harassing deeer" - I wonder what he did to that deer. "Hey doe-eye, you're looking fine today!"

Also - rock out to my home country "Swedish princess slaps town florist". Yeah, even our royals are crazy, that could totally happen.

" Facebook under attack by clones" - if only!

Now, my personal favorite because it is wrong on so many levels.

" Scientiists iisolate animal fart gene"

Yikes, mediaspy has some hot gossip - as the story goes, a CD created a gmail account in the name of ECD Mark Taylor, and used it to ask employees opinions about the work, salary and other issues. Well, he forgot that pretending you are someone that you are not is actually called fraud and it is further rumored that Roy Spence, GSD&M's president and founder, "called in a political favor and got a warrant through the local U.S. Attorney's office" to find out who sent that email. How very Sopranos, except you know, legal.
The email-faking CD was tracked via their IP# and now there's a photo of them at the front desk stating "No admittance". Youch!

Well let that be a lesson to you all - gmail does not mean "anonymous and totally untraceable and it never did.

The little birdies are saying this to the Agencspy:

"It was a dumbass idea, to say the least, and nobody knows why the guy/gal did it — what he/she was trying to find out. Maybe he/she thought he was underpaid. More likely, he/she felt like his/her job was one the lone. He/she'd been on the chopping block before but was rescued by one of the founders."

It's not clear which CD it was, or what exactly was said in that email to piss everyone off that much - I'm sure we'll hear more on this story.

How classy is the new Ford G Series? Classy, says JWT New Zealand. They created a sophisticated special build billboard for it - one with real chandeliers supplying the glittering light on the billboard. To the left you see a close-up of these chandeliers that are pretty cute. Inside you can view the full poster. The Model Maker for the special chandeliers was Bootleg.


Dagens Media reports that Puma made a marketing mishap last Thursday when they projected a commercial onto the Stockholm city library. (An utterly gorgeous building designed by Gunnar Asplund, by the way.) Seems that the agency AdCity Media forgot to sort everything out before using the famous building as Johanna Hansson, the Director of the library, says to Dagens Media: "We have not given permission for this, and do not want to be used as advertising space. We are a library, and as such should be impartial and free."
Even the client wasn't informed, as Puma's marketing director, Rickard Kull said: "I'm not totally up to speed on the media plan. It is Adcity Media who has done the advertising."

Unlike the previous Puma mishap - oh yes you remember the sperm-splash Puma pitch-ads that did a tour around the world after showing up here at Adland 2003 - this mistake was given the green light by Puma. Somehow.

Other ads projected on walls in Adland:
WWF - Burning Panda Beamvertising - (2008) :60 (Denmark)
Bos creates interacting billboards for Fido / 2007
Light Graffiti in Atlanta / 2005

Colenso BBDO, Auckland has put to air a series of radio spots to promote 'Outrageous Fortune' on TV3 - this show sounds like all Shirley Conran TV-films and Harlequin novels put together.
Nick Worthington (Executive Creative Director)
Ashwin Gopal (Copywriter)
Tim Yates (Copywriter)
Karl Fleet (Copywriter)