Panlegis vs Hillevi Larsson

More sex and politicians in Sweden! The land of midnight fun never stops giving in the department of ridiculous sexist scandals in a b-cup.

Just the other day, the company called Panlegis, which sells the shady practice of establishing LTD's in the UK cheaper than it is to establish a limited company in Sweden, was reported to RO (Reklamombudsmannen) för sexist advertising as their holiday ad included a topless santa in a tub with the pun-bastard line "Company for christmas?". Sadly, it's not the terrible pun that's a bannable offense, it's the half-naked santa-girl sitting in a tub, which has nothing to do with the service they are selling. There are so many things wrong with this ad, the pun, the layout, the colors, the image - and who on earth wears hose and heels, but nothing else, in a tub?

Panlegis responded today by reporting Hillevi Larsson right back to RO, says politikerbloggen, and it was because of this image (in full) which is her portrait available on socialdemokraternas site. Yes, there's actual skin showing in that shot, an entire neck and a hint of cleavage. The dress is also quite snug. And she's wearing heels! Call the cops! This woman must be stopped, clearly.

Lets just take a moment to laugh at that for a second. Go ahead. I'll wait. Oh, you're done already?

Feministiskt initiativ : Feminister gör det bättre / Feminists do it better - (2009) :70 (Sweden)

Feministiskt initiativ (Feminist initiative political party) began a campaign last week with the message: feminists have better sex. Over a thousand people have already joined the facebook fan page, and debate is raging in the newspaper where Elin Grelsson, linguist, suggest that the campaign makes women feel guilty , and that it is vague to what it actually means, with its buttons and flyers and a commercial that is made up of various Hollywood scenes that depict "shoddy gender sex" (sunkigt könsrollssex).

Gudrun Schyman, the FI party leader posted an article at Newsmill: "happiness is relationships without reservation", stating this leads to better sex. The idea for the campaign stems from research that shows that in relationships where partners were on an equal footing, their sexlife was better.

The film has been edited together by members of FI. Am I the only one wondering if these clever politicians remembered to secure the rights for all the clips?

Madonna Dolce and Gabanna

Madonna eats pasta without utensils for Dolce and Gabanna, then does the dishes. Shot by Steven Klein, they're inspired by Italian Neorealism cinema and are trying to show Madonna getting real, but real people do the dishes first so that they don't have to eat pasta with their fingers. Capisce?

The rollerbabies are at it again. not content with skating into the Guinness Book of Records they also made it to Time Magazine as best ad of the year. It's official, Paris is the center of the ad universe 2009, folks.

Welcome to Malmö Stad. This is my city. I work here. I carry an iPhone. I cartwheel around as my main mode of transportation. Honestly, I can't decide if this is the greatest #fail or the awesomest cheesy tourist movie - what's your take?

Cut + Run Chrismas Card 2009 -  GaGa Poker Face Parody

Lyrics;
LYRICS:
Mum mum mum mah
Mum mum mum mah

Here we are its Christmas time again.
Reindeers, woolly jumper granny falls asleep again
You may think its magic as the snowfalls outside
But santa and his reindeer takin you for a ride!

Ho, ho, ho, ho, ohhhh, ohh-oh-e-ohh-oh-oh
get the sprouts hot, show him what I've got
Oh, oh, oh, oh, ohhhh, ohh-oh-e-ohh-oh-oh,
get the sprouts hot, show him what I've got

Can't read my,
Can't read my
No he can't read my Christmas face
(he dont know his presents)
Can't read my
Can't read my
No he can't read my christmas face
(he dont know his presents)

c-c-c-christmas face, c-c-christmas face
(Mum mum mum mah)
c-c-c-christmas face, c-c-christmas face
(Mum mum mum mah)

What is the future of advertising and communication in the remix culture of today? What can advertising learn from the new pop culture?

"I'd say, do something, learn, and then improve it" asserts Gustav von Sydow, founder and CEO of Burt.
"Advertising is much more about keeping momentum" offers Gustav Martner, the Executive Creative Director of Crispin Porter and Bogusky, Europe.

We delve into strategy, and product development as an answer to a communication brief, possibilities that are within reach today thanks to improvements in technology. Who owns the idea these days?

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