Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century

Image of Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century

This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates, how planners contribute new insights, how to get great television ideas, how commercials are structured, how to sell concepts and how they should be executed.

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Shock in Advertising (Best Ads)

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Copywriter: A Life of Making Ads and Other Mistakes

Image of Copywriter: A Life of Making Ads and Other Mistakes

Chronicles an advertising man's journey from Young Turk to scarred veteran --- with pit stops and side trips along the way.

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Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century

Image of Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century

This is the first definitive side-by-side guide to creating cutting edge radio commercials, exploring everything from how radio communicates, what kind of commercials work best, how to get great radio ideas and develop them into scripts, how to cast the best talent, and how to record and mix the final tracks.

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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

Image of Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

James B. Twitchell's celebration of the greatest 20 hits of the U.S. advertising industry shows how a thoughtful consideration of ads can add up to a fascinating social history.

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Strange Red Cow: and Other Curious Classified Ads from the Past

Image of Strange Red Cow: and Other Curious Classified Ads from the Past

Came to my plantation, in Springfield township, Philadelphia county, near Flour-town, the 26th of March 1776, A STRANGE RED COW. The owner may have her again, on proving his property, and paying charges. PHILIP MILLER. —May 1, 1776, The Pennsylvania Gazette

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All-american Ads 50s (Icons Series)

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Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match.

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All-American Ads 60s (Icons Series)

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The E Before Christmas

Image of The E Before Christmas

Once again told entirely in a series of e-mails, the further adventures of the characters from e take them into the run-up to Christmas. Harriet's determined to make her first party as MD mega-memorable, but even her much-tested imagination can't predict what actually happens.

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e-mail story

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