Two commercials go head to head in our Free-For-All AdLand Creative Death Cage.*
Who wins? Who ends up jackknifed in the ditch? You decide - that's what comments are for.
In this corner, it's a JCPenney one-day sale commercial for Saturday, November 3rd. In the other corner, it's a Steinmart one-day sale commercial for Saturday, November 10th. Ding! And there's the bell. Who wins?
* Actually, it's more like a one bedroom efficiency.
Agion, a global leader in naturally safe antimicrobial solutions, has launched the "That’s Revolting!" viral video site (www.ThatsRevolting.com, Press Release) starring Florence Henderson, America’s favorite TV mom. Shot on the original (but reconfigured) set of the classic “70’s TV sitcom that made Henderson an American icon, "That’s Revolting!" features Henderson as the mom in a whacked family that’s inadvertently passing microbes to each other in a series of over-the-top comedic videos. Florence also plays the perennially cheerful host, who urges web viewers to “Spot the Germs’ before family members get ill with everything from Flesh Eating Bacteria to Salmonella. It’s fun for the whole family! Tune in to www.ThatsRevolting.com for videos, games and to enter to win cool prizes!
‘Tis the night before Christmas and all through Adland,
not a creature is stirring, not even a name brand.
My copy is hung by the chimney with care,
in hopes that a holiday badlander, soon will be there.
Back in 2000, Sony created a series of ads where good 'ol St. Nick is drugged and kidnapped. The pre-9/11 terrorists threatened that X-Mas would be canceled if people didn't shop at SonyStyle.com. The ads were pulled because the client thought they would be offensive.
Patrick Moberg was riding the NYC subway last Sunday when he saw the girl of his dreams, but before he got a chance to talk to her, she disappeared into the crowd. Instead of walking away from his missed connection, he created a website and posted a web video:
Last night, Guinness launched the most expensive TV ad in its 80-year marketing history with the help of AMV BBDO. "Tipping Point", a £10m spot, is a follow up in the 'Good Things Come to Those Who Wait' campaign, which will air in 30-, 60-, an 90-second spots. Directed by Nicolai Fugslig (director of Sony's "Balls" spot), the ad begins with 6,000 dominoes, leading on to objects such as books, paint cans, flaming hay bales, and cars.
Mr. Fugslig said the combination of the intricacy of the shoot, the high altitude location in Argentina and the use of hundreds of villagers made filming the ad the "biggest challenge" of his career to date.
"The ad is fundamentally a celebration of community," said Paul Cornell, the marketing manager for Guinness at Diageo GB.