BEST NEW TREND IN ADVERTISING

"YOU'RE A LOSER AND YOUR DREAMS AMOUNT TO NOTHING"

Link: http://nypress.com/17/39/bestof/mediapolitics.cfm

Dreams of heroism and achievement are so last century. Knowing this, the ad guys figure they'll curry a little favor by not bullshitting you. Whether hawking high-speed DSL, the new Lincoln Navigator or cholesterol-reducing Lipitor, the humor in these spots and others like them proceeds from the premise that you really aren't as great as you think you are. Not by a long shot, buddy. Keep an eye out for humiliation and failure. It's today's unique selling proposition.

Adland: 
 

The Great Viral Marketing Debate meetup

New Media Knowledge is holding The Great Viral Marketing Debate from 6pm-9.30pm next Wednesday October 6th - it'll be a "celebrity deathmatch" between Justin Kirby (MD at DMC) who will argue it out with Danny Meadows-Klue (Chief Executive, IAB) to determine if viral marketing really is a valid form of advertising.

Reda more about the event here at NMK's site.

Adland: 
 

Nokia vs. Sagem

I'm beginning to think that European and American guys shouldn't travel to Asia without some pepto-bismo....

Badland: 
 

Taste and Flavor vs. Freshness

Here at Adland we've recently mentioned that Bud and Miller are at it again and before that took a look at the Catfight between Miller and AB. It seems in recent years that the Beer War between these two have really picked up steam.

And now, Miller's taste testing campaign seems to have motivated AB to prove them wrong.

"We realize to compete in an industry controlled by this dominant market leader we had to think and behave as what we call here an enabled challenger," said Victor Rutstein, director of Miller Trademark Brand Development. "That mentality is applied to everything we do including how we deliver the message of choice and taste to every piece of the marketing mix. It also means we have to look for opportunities to zig when they are zagging." "There's no better way to generate reconsideration than through experiential programming like the Miller Taste Challenge," said Rutstein.

A-B already is moving forward with its Fresh initiative. During a recent Las Vegas conference with distributors Bob Lachky, vp-brand management and director of global brand creative, told wholesalers that TV advertising for the effort, which wasn't shown because it was still in development, is the best he seen from his agency roster. Marketing also will shine a spotlight on the born on dates stamped on A-B products.

"In our opinion if we're winning on taste, that seems to be what matters the most," said Rutstein. "We're pretty confident in the substance and character of our beer. Let the consumer make the choice."

Do read more to see the choice ads from Miller and Bud.

Adland: 
 

Calvin Klein still not getting it - sex does not sell, but they do try.

In an effort to break all possible taboos CK depicts a female model engaging in what looks like tossing a male models salad - or assmunching if you prefer - on a huge billboard at Lafayette street NYC. A shot of the (yawn) risque poster can be seen in all it's glory here at Metroblogging NYC **Update link corrected. Or go to researcher instead.

The CK admen and women might have missed the news that Sex does not sell according to Headlightvisions report conducted on CKS (presumed) target - the youth market. The D-Code 'offers insight into the driving themes that lie behind current and emerging youth trends' report 'discovered' that sexually explicit images in advertising doesn't brand anything (du'h! File under "obvious"), and bores the young creative consumers that CK want to attract. Hat tip to researcher who's not in the target market. ;)

Adland: 
 

Thou Shalt Not Shill: Advertising's New Religion

Advertisings new religion David Lubars, BBDO's new creative director is featured in a meaty interview over at New York magazine.

Adland: 
 

Lots of nipple clamps please - we're radio!

Pirate Radio (Canada) shows us how much fun you can have with radio. Or is that tells us? Claymore told me, that I do know, tips hat.

Adland: 
 

Et Tu Brewtus? Rainer has a spokesbear for their beer.

Jim Hanas adcritic elert reminds us about that funny story last month about a bear who passed out drunk on beer. The funniest bit of the story was that while the bear drank maybe three dozen cans of yummy Rainer brew, he rejected all the Busch cans after trying just one.

An ad waiting to happen isn't it? Well, it just did, testimonials don't get any better than this.

Adland: 
 

Mark Wnek predicts suits as we know them, are dead.

Mark Wnek - from Euro RSCG Wnek Gosper fame in London - tells the story of a dying breed in the Independant: The days of schmoozing are over. So, farewell, to the men in suits are on the run.

Adland is up in arms. That is to say, not the whole of adland, but the suits who run it. They're cross that their clients are bringing in procurement specialists to squeeze fees.

I've been aware of something brewing for a while, if only anecdotally, via conversations with my besuited friends. Sooner or later in the conversation comes the glance down, the rueful head-shake, the fiddling with the triple-layered silk of the Lanvin tie, the fingers through the Trevor Sorbie-ed hair, and the plaintive: "You know, it isn't like the old days. Bloody clients are squeezing the life out of us. My margins are lower than a snake's belly in a wheel rut."

Now, suddenly - unprecedentedly - the suits have "gone official" with moves at the Institute for Practitioners of Advertising (IPA), adland's debating chamber, aimed at agreeing a "rate card" - a single rate of fees for all UK ad agencies - as a bulwark against the procurement specialists' inroads.

Ladbrokes would offer shorter odds on hyenas going vegan than ad-agency suits uniting over anything other than the desirability of dancing on each others' graves, so this procurement thing must have struck a very raw nerve. Why so? Well, I think any suit with half a brain (that covers most of them) can see the fat end of the iceberg coming.

Adland: 
 

Serta - Counting Sheep - Sheep Dog (2004) 0:30 (USA)

Watch out the sheep dog is here!

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