LG Electronics (LG) announced the launch of their newest LCD TV, the LG60 – also known as ‘Scarlet’ – following a three-month teaser campaign promoting a new TV series. A Hollywood-style approach was used for the a product launch by creating the character of Scarlet. Leading up to the official reveal on April 28, a teaser campaign ran globally promoting the idea that ‘Scarlet: a hit new TV series’ was a secret project from director/producer David Nutter and starring an up and coming actress, Natassia Malthe.
Sadly, the pieces for post launch weren't proofed very well or had a fundamental lack of understanding of the correct use of apostrophes and the possessive tense. "The Hot New Series of TV's". Um, TV's what? Tsk, Tsk. Unfortunately, this line shows up in nearly every piece of print, poster, digital, etc. in this global campaign. Oops.