LG Electronics (LG) announced the launch of their newest LCD TV, the LG60 – also known as ‘Scarlet’ – following a three-month teaser campaign promoting a new TV series. A Hollywood-style approach was used for the a product launch by creating the character of Scarlet. Leading up to the official reveal on April 28, a teaser campaign ran globally promoting the idea that ‘Scarlet: a hit new TV series’ was a secret project from director/producer David Nutter and starring an up and coming actress, Natassia Malthe.

Sadly, the pieces for post launch weren't proofed very well or had a fundamental lack of understanding of the correct use of apostrophes and the possessive tense. "The Hot New Series of TV's". Um, TV's what? Tsk, Tsk. Unfortunately, this line shows up in nearly every piece of print, poster, digital, etc. in this global campaign. Oops.

I will be the first to admit that I don't get it - but then I don't think these posters are talking to me. Unless they're saying that I'll look hot in a bikini if I drink 10 cane rum, in which case - bring it on!

These are wildposters that will be seen in large US cities throughout May 2008.


JWT Melbourne, Australia has done this little ambient stunt for Vegemite - the stuff that like Marmite you'll either love or hate. Like most foods that have an acquired taste, Vegemite is really good for you, in fact it's rich in Vitamin B and a great source of natural energy. To highlight this JWT put these tricky stickers on cars around the Melbourne Cricket Ground, making it appear as if cricket balls had been shot straight off the field and into car windows. Who wants to bet the car owners got really pissed off when they first saw it?


It was just a matter of time, wasn't it?

Italy's advertising watchdog, the Institute for Advertising Self-Discipline (IAP), has banned Tom Ford Eyewear ads from national media. A close-up photo of a woman wearing the brand's sunglasses with a man's finger in her mouth was deemed by IAP to be "markedly vulgar" and, as such, it "transcends the limits of simple bad taste and offends the sensibility" of viewers. In addition, the committee believes the "scene evokes an offending and abusive act against women, which degrades the dignity of the person." IAP also said the sexual innuendo and provocative edge are part of a campaign based on these kinds of images, noting that the brand's Web site itself describes the spring-summer campaign photos as "sexually explicit." Vincenzo Guggino, general secretary at IAP, said the images were banned after publication last month in three magazines, including Italian Vogue. "Fashion companies very rarely present their ads for inspection before they appear in the media," said Guggino. "Our mission is to promote better and more acceptable communication." .

From: wwd.com

Last week, Mother London broke a new spot for Pot Noodle meant to be a spoof of the power ballads of the 1980s. In it, a bloke sings, wishing girls could be more like Pot Noodles. By Friday, there were 10 complaints sent to the Advertising Standards Authority, which included the claim that the ad is "offensive and demeaning to women, is misogynistic and portrays women as sexual objects", according to the Media Guardian.

This campaign follows Mother's first ads for the brand--the Welsh Miner campaign of 2006--which also brought about concerns of racism. The new ad is a continuation of Mother's aim to reposition the brand away from previous "Slag of all snacks" and "Pot Noodle horn" advertising campaigns.