an Interview with John Gillard

John Gillard

The School of Communication Arts lasted from 1985 to 1995 before Gillard retired, I went to that school in 1994 and like the other ex-pupils of Gillard, I'll never forget what he taught us. -- Dabitch

" John Gillard taught me more than I know."

-- Graham Fink.

Other peoples heroes are always disappointing.
John Gillard founder and principal of the School of Communication Arts, may possibly appreciate the aphoristic tang of that opening sentence.

Adland: 
 

Markus Nikolai / Norman Cook a.k.a Fat Boy Slim - Bushes - (1999)

Markus Nikolai / Norman Cook a.k.a Fat Boy Slim - Bushes - (1999)

Fat Boy Slim and Markus Nikolai do "Bushes" - and the video to go with it shows lots of girls getting their brazilian wax on. The reactions range from yelps to full on screams, and it makes for a rather entertaining video.

Country: 
Commercials: 
 

Toy Cars *R* Us!

Can you believe this one? Two identical ads-gags in "new and interesting media" (not unusual) winning - get this - the same dang award separated only by a few years!

Badland: 
 

Adcult USA and Ogilvy On Advertising

From "Adcult USA" and "Oglivy On Advertising"
about Subliminal Advertising.
"ADCULT USA"

By James B. Twitchell
Where's The Beef?
The subliminal explanation of Advertising

"If you ask the ordinary man on the street (a character created by advertising in the 1940's, incidentally, along with brand X ) to tell you how advertising works, you will probably hear the actual word, or at least the concept of, subliminal. Most people believe that advertising sneaks some foreign matter under the surface, slides some message under the margin of consciousness, that stimulates us to feel some anxiety that we can relieve only by consuming a product we would ordinarily not buy. This is utter nonsense but utterly powerful nonsense

Ad Books: 
 

Discover - Discover Brokerage - Island (1999) 30 second advert USA.

Discover - Discover Brokerage - Island (1999)  30 second advert USA.

"Vacation spot?"
"No, that's a picture of my house"
"That's an island..."
"Well, technically, it's a country."

Country: 
Commercials: 
 

Oyama Karate School - ka-chop! Ambient

Agency: Saatchi & Saatchi Sydney
Writer: Jim Godfrey
Art Director: Noah Regan

Jelous: Me

Ad type: 
Commercials: 
 

TBWA London win Grand Prix with "nipple"

London strikes again, with saucy ad. The shot may look innocent at first, but only if you have an innocent mind and actually look people in the eye... And who does that in this day and age?

Adland: 
 

Ipren - The Ipren Man - (1999) 0:30 (Sweden)

Ipren - The Ipren Man - (1999) 0:30 (Sweden)

A dry brief brings a hilariously cheesy solution - the Ipren man literally sings his own praises (and probably exactly what was in the brief):

Country: 
Commercials: 
 

Blockbuster - Million Dollar Winner (1999) :30 (USA)

Blockbuster - Million Dollar Winner (1999) :30 (USA)
Country: 
Commercials: 
 

Elephants and Mobile Phones.

Did these ads copy each other - or did the idea-god simply mess with two creative teams heads at the same time? Who knows.

Badland: 

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