Miller Lite - Catfight - Network Version (2003) - 0:30 (USA)

Compare this to the cable version's final scene - no wonder the nets are losing market share.

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Un-cola wars

Pepsi is getting ready to kick off some new spots for Sierra Mist in an effort to get some more market share in the un-cola market. They intend to use about half of the airtime purchased during the Super Bowl to air two 30 second commercials which started airing nationally (US) on Wednesday. Three more spots will come later.

(click Continue... to read more)

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Adage wraps up 2002

Adage.com has two articles that take a look back at the year in advertising.
Adage best and worst spots of 2002. " ...because 2002 was a year in which the industry was asked to accomplish things advertising has seldom -- at least in this society -- been called upon to do."
The 20 most effective ads of 2002. Survey looks back on what consumers actually remembered.

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Santa speaks out - an Adland exclusive post-Christmas interview.

Santa's been through a lot in recent years - the trend away from homes with working chimneys, the rise in electronic home security systems, bad role model accusations by militant nutritionists, relentless charges of paganism from overzealous conservative groups, etc. - but his good and noble spirit has shown through mostly intact. However, this year's crop of commercials featuring Jolly Old Saint Nick has Santa seeing a little bit of red.

We offered him a forum to let his concerns be heard, and he accepted with great gusto and vehemence. Here then, is Adland's exclusive post-Christmas interview with Santa Claus...

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Barney really does love you

Two kids who wanted to "sing along with Barney" instead discovered a photo of a man and woman in a naked embrace.

The photo, which ran under the words "Wilder Sex," was in a "Sing-Along Songs Barney" book a couple bought for their 4- and 7-year-old children.

Adland: 
 

Winona Ryder lifts Marc Jacobs image...

It's now official: Winona Ryder is to pose for Juergen Teller in Los Angeles later this month. Ryder has been signed up to star in the Spring/Summer 2003 advertising campaign for Marc Jacobs, the very brand that she was caught lifting at an American department store. Rumours about this deal have been abuzz since mid-december. Exhale.

Adland: 
 

Barking Mad dog billboards - part two

According to the media Guardian, this "new" 'Dogvertising' is the brainchild of advertising agency Strawberry Frog. Last May however, they credited the barking billboards idea to the company of the same name.

Strawberry frog are currently using packs of drooling dogs adorned with a web address for a new, specially-created internet site designed to persuade people that it's "cool to drool" in an effort to sell the new Sony Ericsson T300 phone......

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Holy sabotage Batman!

As hard as it is to believe, there are some people in the world that (gasp) dislike advertising! They vandalize billboards (Adbusters) and graffiti over telephone kiosks (KAWS).

Sure, some turn ads into art, but I don’t know what to make of an altered Parliament ad found in the December 21-31 issue of New York Press.

Click continue to view the ad in question!

Adland: 
 

Frozen Pizza

It’s bad enough that advertising is on the movie screen (I'm talking to you Mr. Bond!), but look at the marketing monstrosity I found while opening up the Ice Age DVD box.

Click continue to see what the powers-that-be wants you to eat during your Blockbuster Night!

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Minority Report -type advertising not so far away

The billboard is listening.

"In an advertising ploy right out of Steven Spielberg's "Minority Report," electronic billboards in the Bay Area and Sacramento are being equipped to profile commuters as they whiz by -- and then instantly personalize freeway ads based on the wealth and habits of those drivers."

These billboards key into the radio station a driver is listening to and then tailor the ads to the suggested demographic.

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