You are an Adland alumni. For the price of a fancy latte a month you get access to job boards & forums, the ability to add your own work to the archive as a portfolio, and you see the site without those annoying banner ads stalking your every move.
People don't like new. In fact, I always wanted to start an agency called HACK. We should do the worst crap, just get the job done, real fast, and just get out of there. New is more challenging to sell.
Right after Paul Lavoie, Chairman and Chief Creative Officer of TAXI, was done with his creative solving problem lecture at the Eurobest 2009 in Amsterdam, where he had a pornographer, a knife-thrower and a Dakar Rally driver as guests, we dragged him aside and wanted to talk with him about trust, the must-have building block to create great ads. We ended up talking about the biggest deception of them all in adland, scam ads, and why they are made.
Paul's lecture at the Eurobest 2009 was called : Creative Problem Solving an was aired lived here
In 1992, Paul Lavoie co-founded TAXI with partner Jane Hope, successfully combining the disciplines of advertising and design. After 15 years, with six offices in Canada and the US and an expanded product offering, TAXI remains independent and committed to its original vision. TAXI has been recognised in the industry for its fresh, unconventional approach, creating consistently strong brands for companies such as BMW MINI, Nike, WestJet, Blue Shield of California, Viagra and TELUS.
Commercial was shot with 1,500 frames per second for that slow-mo snow-globe feel.
"Snow Motion," for L.L. Bean via GSD&M, captures the crisp, fresh beauty of a winter day, as a family engages in sledding, snowball fights, and more. The visual treatment of the action underscores the message that every moment counts. So does every penny, something L.L. Bean understands, as it provides rewards to its customers this holiday season. Work by Arsenal FX included secondary color correction and graphics placement.
The competition, part of Toyota’s live social media pitch, gave $7000 to the winners for this ad, which was created by Play TV. The Clever Film judges consisted of Saatchi & Saatchi creative staff and Toyota representatives - which makes me wonder if this was voted upon just to scare brands off from using crowdsourcing.... - but then the top ten were simply judged on views and comments, and there is no doubt this one would garner plenty of views.
Adfreak has me ruining my mascara Monday morning by pointing out "Australia celebrates brutal road-safety PSAs". TAC has a way of pushing every button I've got, and this one adds Michael Snipe crooning "Everybody hurts" which only floods my tear canals even more.
This ad was created to reminded all Victorians of their responsibility to drive safely, as TAC marked 20 years of road safety campaigns and drivers across the state switched their headlights on for road safety. The ad is a composite of the previous 20 years ads, each one a jarring tearjerker in its own right. For extra impact they air this ad across all networks, there is no escape.
Now that Tiger Woods, the main celebrity vehicle of so many brands, has tarnished his brand and stepped away from golf to spend some time with his family and become a better man - which brands are dropping him? A handy list, for those at home keeping score.