Link Lust: I Don't Know Why I Link You

Shangri-La Hotels and Resorts awards its international advertising campaign development to BETC Luxe - Following a global agency pitch, the international luxury hotel and resort group Shangri-La has awarded BETC Luxe in Paris (part of the Euro RSCG network), the development of its new global brand campaign. The launch is scheduled for September 2007 and includes TV and print.

Watch Via Worldwide as they rebrand as Plaid.

Looking for color palette ideas? Check out the community at colourlovers.com or hit kuler.adobe.com for inspiration or create your own palettes.

USA Today reports on marketers creating their own shows.

Valerie Bertinelli joins Kirstie Alley in new ad campaign for Jenny Craig. "Bertinelli, who hopes to shed 30 pounds by Christmas, will keep fans abreast of her battle of the bulge via regular video and blogs on jennycraig.com, along with helpful tips to aid the weight-challenged."

Adland: 
 

Eight VFX and ATTIK create pre-launch ad campagin for the 2008 Scion xB

Global creative and brand-engineering agency ATTIK's pre-launch campaign for the 2008 Scion xB continues to build momentum, and the latest entry showcases character animation by Eight VFX. The 3:30 web-only spot entitled "Hammer" was directed by Chelsea Pictures' Larry Frey, and it debuted on the web destination want2Bsquare.com on March 15."Hammer" tells the story of a big man and a little black box engaged in a battle of wills.

Adland: 
 

Dennis Coir Mills - Across the World (2007) Print (India)

Mudra Communicaiton in India cracks the nut with this simplistic B2B ad. Coir is a fibre made from coconuts and used in the making of floor mats and doormats, brushes, mattresses, floor tiles, sacking, and twine.

Commercials: 
 

Fresh work from NetworkBBDO for Chicken Licken

Check out some of Network BBDO Johannesburg's latest work for Chicken Licken. Spots include "Fake Breasts", "Shoes", "Back In My Day", "Hot or Not", and "Magic".


Adland: 
 

Bertolli - Virgin (2007) Print (United Arab Emirates)

JWT Dubai uses a simple twist to illustrate the purity of Bertolli's Extra Virgin oil. It's so pure, it's white.

Commercials: 
 

Chicken Licken - Shoes (2007) 0:60 (South Africa)

Chicken Licken - Shoes (2007) 0:60 (South Africa)

A love story told by dancing feet.

 

Chicken Licken - Back In My Day (2007) 0:45 (South Africa)

 

Xbox – "Guitar Hero 2" Viral

Guitar Hero 2 Viral

The Seventh Chamber, Kontraband’s Viral seeding agency, is launching a new Xbox viral to mark the release of “Guitar Hero 2”.

Adland: 
 

Burn Back for ihaveanidea.org's Portfolio Night World Tour

The folks at ihaveanidea.org are at it again with their 5th annual portfolio night. This time they're going global with 26 cities participating on the same night, May 3rd. To help promote the event, they've reincarnated Burn Back (read: Bernbach) as a metal band with their song "Make The Logo Bigger". Listen to the tune below.

Adland: 
 

One Show Wants You To Know It's Coming

The One Club tapped the creative minds at Cliff Freeman & Partners to come up with a campaign alerting the adgrunts of the world to their upcoming show May 9-11. The result: a multi-media campaign that warns any potential no-shows that "There's No Excuse for Missing the One Show."

A mock novelty catalogue that reads like a page from The Worst-Case Scenario Survival Handbook, it's supported by an online store (www.oneclub.org/noxcuse), 1-888 number (1-888-NOXCUSE) and "infomercial" spots peddling such disaster-relief/prevention items as radiation suits, condoms, bolt cutters and clean urine samples.

Adland: 

Pages

Top