Created by Mother in New York and directed by Ryan Ebner at HSI Productions
You remember the Adidas "vertical football" poster from from TBWA Japan in 2004, right? See BBC news - Japan turns football on its head. It won two Gold Lions at Cannes and picked up a Grand Clio back then and was written up pretty much everywhere. It was an ad that wowed people not just in the street below but pretty much all over the world - the vertical football later became vertical soccer when they played it on a poster in Times Square New York. Yeah, you remember it, I knew you would. To think that Carlsberg in Poland doesn't, as they just did the exact same thing. The balls of these guys aye? (Movies inside folks!)
This summer the Swedish Red Cross Youth launched a campaign for human rights influenced by the upcoming olympics in Beijing. We are encouraging people around us to visit our webbsite and discuss such matters as:
• What can You do to promote human rights?
• Is it ever acceptable to violate human rights?
• What can each nation do for human rights?
• Do Sweden ever violate human rights?
We think it is extremely important to educate young people on human rights and to raise the issue whenever it´s possible. Our campaign should not be seen as anti-China, but pro-human rights.
The Swedish Red Cross Youth has chosen to make a campaign on human rights because:
• Human rights is a fundemental part of the Red Cross/Red Crescent society
• It is 60 years since the General Assembly of the United Nations adopted and proclaimed the Universal Declaration of Human Rights
• The Chinese government promised an improved situation for human rights in their Olympic campaign
• There are several documented cases where the Chinese authorities have violated human rights, Amnesty presents four central areas in the Olympic campaign:
- Fair trials for all
- Freedom from censorship
- Respect the rights of activists
- Stop executions
Human rights are, and always has been, a vital part of the Red Cross/Red Crescent philosophy. With that in mind, We see this as the perfect time to manifest the importance of human rights.
Due to the increased risks that British Troops take whilst on operations, they find it difficult adjusting to the risk thresholds of normal civilian life, particularly when on the road where they drive faster and more recklessly. In fact they are twice as likely to die on the road as civilians. Consequently, the British Army commissioned the following campaign in an effort to alter the behaviour of British troops when they return home from active service.
Here's a little something from Revision3 video where they imagine a world where everything can get bricked. I'm not posting it because I found it particularly hilarious, I'm posting it because - gag - there's a Candice Michelle GoDaddy ad tacked to the end and that was hilarious.
Robblink, ask and ye shall receive - after bemoaning not having the spot(s) in his Be Kanye post here TBWA scratched our backs and sent us the whole campaign and credits.
The infomercial teaser has been running on TV and online for the past couple of weeks, leading to the launch of ABSOLUT Kanye's Vision spot, 'Tablet'. Both can be viewed on www.bekanyenow.com. The infomercial was accompanied by wild postings and small space print ads.
The partnership with Kanye West is the latest part the In An ABSOLUT World Visionaries campaign launched earlier this year. The campaign invites artistic luminaries and consumers to visualize and share their vision of an ABSOLUT World. www.absolut.com/iaaw.
TBWA\Chiat\Day is the creative agency and Greatworks is the digital agency.
Inside is the wild posters seen in major metropolitan US cities now.
This new print campaign from FFL Paris for Wrangler depicts humans as animals, or how a nature photographer might see us if we were drinking from lakes late at night. (Many more images inside folks) These images were shot at night, right in the heart of a forest in "the wilds" of the New Jersey state (USA). The entire shoot team, together with the thirteen models, were deliberately subjected to a rough ordeal, in difficult conditions, to ensure that the models got out of their ‘acting’ roles, no longer posing but pushed to reveal their truer animal instincts. There's also a one minute mood commercial in the campaign.