Salz Survey shows there's still issues between advertisers and agencies

Salz Consulting in New York, which has sponsored the Salz Survey of Advertiser-Agency Relations since 1986, will formally release their results for the latest survey today.

According to the results, it seems that there are issues keepigng advertisers and agencies from working well together.

The results "are a real reflection that the industry is in a huge state of flux," Ms. Salz said, as advertisers and agencies scramble to keep up with the seemingly continuous changes in consumer behavior, media choices and categories ranging from automobiles to packaged foods to telecommunications.

Even so, "as different as things are becoming," Ms. Salz said, "this is still about an old-fashioned concept, people communicating with people." And "there's still a huge opportunity to improve sales just by working better together," she said.


The key to product placement is context

BBC Magazine takes a look at the product placement situation.

Paid product placement is currently outlawed on British TV, though the broadcasting watchdog is weighing up the possibility of relaxing the rules. It is severely restricted in other European states.

What's an ad man to do? If he makes old-fashioned ads that say "Buy this!" he's accused of being an "evil scumbag" - and if he inserts products into a TV show he's a "diabolical fiend".

Why do so many people seem so down on advertising? And if old-style ads continue to lose their impact and new forms of product placement continue to be slated, will there come a time when advertisers find it virtually impossible - or at least bloody difficult - to promote their clients' stuff?


Market Research Studies

Whether your goal is to expand into new markets, introduce a new product or service, or gauge customer reactions, even the smallest of small businesses can benefit from a simple but well planned market-research study.

Market research helps you understand your market, your customers, your competitors and larger industry trends. Good research will reveal details about your current customers and help you target new customers. For example, before you open an organic produce market, find out if there's a demand for food grown without pesticides and if customers will pay more for it.


Light Graffiti in Atlanta

MSN recently created a website in conjunction with Sprite — it’s called "The Wall".

Then, MSN hired a Seattle agency known as the Wexley School for Girls to help them launch the website in a loud way, on the ground, guerilla style, in Atlanta where Sprite (aka Coca-Cola) is headquartered.

Wexley held a design contest, received entries from all over, selected 3 winners, created gobo’s with the artwork on them, and "tagged" the city using high-powered light projectors, throwing artwork randomly all over town.

Ad type: 

Introduction to Market Research

Good instincts and intuition certainly play important roles in business. But gut feelings about your customers' needs and preferences aren’t enough. If you want to minimize risk and improve your chances of success, you need sound, objective data. That's where market research comes in.
Market research is the process of collecting and analyzing information about the customers you want to reach, called your target market. This information provides you with the business intelligence you need to make informed decisions. Market research can help you create a business plan, launch a new product or service, fine tune your existing products and services, expand into new markets, develop an advertising campaign, set prices or select a business location.


Renault advertises its own ads

New website from the iconic French car brand Renault: “On réclame la pub!” (Wordplay hard to translate which means both “We want ads” and an oldschool version of “We advertise ads”)


10 Market Research Mistakes Not to Make

Market research is essential to understanding your customers and your competition. Market research can also identify trends that affect sales and profitability. But successful market research takes planning and strategy. Here are some of the most common mistakes businesses make in conducting market research and tips for avoiding them.

PETA your daddy kills animals
PETA your daddy kills animals

PETA - Your Daddy kills animals - leaflet

With this crazy looking leaflet modeled on scary cartoons, children can read: "Imagine that a man dangles a piece of candy in front of you. As you grab the candy, a huge metal hook stabs through your hand and you're ripped off the ground. You fight to get away, but it doesn’t do any good. That would be an awful trick to play on someone, wouldn't it?"

It has not been well received: Fox News reports "PETA Tells Kids to Run From Daddy"

"This is traumatizing kids by the thousands. There's going to be long-term psychological damage from these kids being exposed to the material that PETA puts in front of them on a regular basis," Martosko said.

Ad type: 

Napster Viral Ad

Napster wants you to get the whole thing. Wink. Wink. Nudge. Nudge.


Some ad agencies in India are favoring freelance copywriters

In India, some agencies are opting not to hire copywriters but to only use freelancers. Why? Because it's cheaper.

"Copy the concept from another ad and use for their client is the shortest way to make clients happy for other advertising agencies so they don't prefer to hire copy writers," said Vibhuti Bhatt, CEO of One Advertising.

Her company has four to five freelancers working for her company and her competitors at the same time.
Even if companies fail after stealing ideas, hardly it matters to them, informed Bhatt.

"Companies do not have time to waste in any market research, they do not want to hire high salaried copywriters and want maximum margin. So they prefer giving projects to fresh or experienced freelance copywriters instead of hiring them," said Bhatt. Similarly Jigish Shah CEO of Sanket Advertising believes that instead of hiring copywriters he would prefer to spend money after graphic designer which is more demanded.
"In ads graphics and designs attracts more than any content now a days. So if we need any copywriter we give away the project to the freelancers," said Shah.