Salz Consulting in New York, which has sponsored the Salz Survey of Advertiser-Agency Relations since 1986, will formally release their results for the latest survey today.
According to the results, it seems that there are issues keepigng advertisers and agencies from working well together.
The results "are a real reflection that the industry is in a huge state of flux," Ms. Salz said, as advertisers and agencies scramble to keep up with the seemingly continuous changes in consumer behavior, media choices and categories ranging from automobiles to packaged foods to telecommunications.
Even so, "as different as things are becoming," Ms. Salz said, "this is still about an old-fashioned concept, people communicating with people." And "there's still a huge opportunity to improve sales just by working better together," she said.