It is not easy to pick the top five worst superbowl commercials of all time.

There's bad, like those mens razors ads which make my teeth hurt every year, then there's really really bad like backfiring (literally) jokes, and then there's so bad that masses of people protest and your company sues the ad agency who created the ad bad. With that said, here's Adland's pick of the top five worst super bowl ads of all time. We've combed through the 35 years of Super bowl ads in The Super Bowl Commercials archive to bring you these fantastic turds.


Eleven of the world’s top designers have been chosen to judge the One Show Design awards, the industry’s most prestigious international awards competition honoring the year’s best in advertising design, corporate identity, environmental design, publication design, direct mail and package design.
“Due to the increasing number of entries received from around the world and the growing emphasis placed upon good design in the consumer marketplace, last year marked the first time design was given its own separate event,” said Mary Warlick, CEO of The One Club. “One Show Design honors only the very best in design, so naturally, we only invite the very best designers to judge the work.”

How god are they? Judge by checking out their homepages below. Judges for this year’s One Show Design competition are:
Marian Bantjes, Quatrifolio (Bowen Island, Canada) - Love that clock btw
Jenny Ehlers, King James (Cape Town, South Africa)
Vince Frost, Frost Design (Sydney, Australia)
Keiko Hirano, Communication Design Laboratory (Tokyo, Japan)
John Jay, Wieden + Kennedy (Portland)
Diti Katona, Concrete Design (Toronto, Canada)
Clement Mok (San Francisco)
Emily Oberman, Number 17 (New York)
Alvaro Rego, Mumedi (Mexico)
Laurie Rosenwald, Freelance (New York)
David Turner, Turner Duckworth (San Francisco and London, UK)

Adland: 

Full strength but low carbs means that fit men can crave it too.

Agency : AJF Partnership, Melbourne
Writer: Joshua Stephens

Commercials: 

Vintage paper condom packs: "Sold for the prevetion of disease only" - I fancy number 4, "Devil Skin"

Ideas on Ideas get serious again in The heart of the matter where they tell the story of a client who - *gasp* - suggested using Logoworks instead.

Although I know the power of design to affect an audience, I’m often reluctant to point this out when selling our services. Perhaps this is simply habit, but it’s a bad one that must be broken. I wonder if we need to temporarily put aside our talk of brand, strategy and execution, and consider our power to influence emotion. This is what we’re doing when we get people to stop and admire a wine label, laugh at a magazine ad, slow down to observe a billboard or put a promotional poster up on the office wall. So, why don’t we put more effort into selling these reactions, instead of the objects themselves?

She's wearing only a thong and giving every motorist on 66th Street a come-hither look.... but she's not breaking any laws since neither her breasts or "or anal cleft" are exposed. I only linked that to be able to say "anal cleft."

Pingdom, who check is servers are up or down, have stumbled onto an idea... Are Apple marketing by downtime?. Since there really is no need to take a site down to add new products, are they simply using their fanboys pouncing on every server glitch as a viral marketing tactic to spread the word about new products by taking their site down for maintenence? Hmmm.....

Getty Images now has a blog. They've posted Behind the Scenes at a Crowd Shoot with a brief behind-the-scenes (windows media, ugh) video of how a creative photo shoot and film shoot were blended together if you're curious.

Adland: 

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