It's official folks, you can't run, you can't hide, and you certainly can't Tivo away any ads. TiVo Will No Longer Skip Past Advertisers. Nopesiree, now they're the latest in market research tools and even planning to rollout a "couch commerce" system that allows users to purchase products and answer surveys using their remotes. We knew this was coming: Tivo - advertisers best friend. Coupled with some news that wordsmith Holger brought to my attention today, it looks like it might soon become illegal to not watch ads! Keep reading!