Embracing Real Beauty (part 2)

I had a chance to speak with Guy Gould-Davies, one of the planners who worked on the hair care part of the Dove campaign. He told me that as the manifesto for Dove was being formed and the UK executions were going out in front of the public, the team at Ogilvy in Chicago was given the task of creating a campaign for Dove hair care products.


Embracing Real Beauty (Updated)

Soap. It's considered a parity product. But Dove doesn’t see itself as such. "In 1957, Dove® Beauty Bar was born. What made it different from other soap cleansers? It really wasn't soap at all. It used mild, non-soap ingredients, plus 1/4 moisturizing cream, so it didn't dry our skin like soap. This was a unique combination and the first of its kind." This Dove bar brand heritage was the basis for the Dove mandate, which started about 2 1/2 years ago- that as the company started to create new products (deodorant, hair care, etc), "any product Dove comes out with must go back to the idea of the Dove bar".


Another year added to the Super Bowl Commercial Archive

January 16 1972 was the 6th Super Bowl, and whaddya know now we have some of the 1972 Super Bowl VI commercials in the ever-growing Claymore Project, the Super-Bowl-o-rama collection. So while we wait for Feb 6th and Super Bowl XXXIX to roll around and be added to our collection, you can walk down memory lane to back when Pabst still ran lifestyle TV commercials.
Thirty one years of Super Bowl commercials are now available in the archive - no other collection on the web is this complete, so if you are an ad-nut welcome to our one stop shopping ad archive. ;)


Opel Tigra launch Holland, Opel gets Bendy

Opel launches a online viral commercial as a pre-launch for their Pan European TV campaign.


VW Polo viral - the punchline kills. (uk)

The punchline will kill you.

(Scroll down to view the spot.)

Rumour Mill Update: As predicted, this volatile viral has been flagged as a fake at this time. However, if previous and similar events are any indication, the story will morph before it runs its course.

Rumour Mill Update 2: If you go to http://www.leeanddan.com and click on "Virals", then click on "Playstation", a "Volkswagan" (sic) link appears above it, but doesn't appear to go anywhere at this time (8:51pm Central). So... current buzzy status is now set at Spec Viral or True Viral.


Everything you wanted to know about RSS but were afraid to ask.

There is a new e-book in town, this one covers RSS in depth from a publishers/marketeers point of view, and you can pick it up over at MarketingStudies.net right now.


Reebok - Outperform - Carolina Kluft (2004) 0:30 (USA)

Reebok - Outperform - Carolina Kluft  (2004) 0:30 (USA)

Sweden's pride, Carolina Klüft, shows her mad skills.


St. Jude Children's Research Hospital - Robin Williams (2004) 0:30 (USA)

St. Jude Children's Research Hospital - Robin Williams  (2004) 0:30 (USA)

Robin makes us smile.


PS2 / PlayStation 2 - Ratchet & Clank Up Your Arsenal - Blowout (2004) 0:30 (US

PS2 / PlayStation 2 - Ratchet & Clank Up Your Arsenal - Blowout  (2004) 0:30 (US

RSS Book "everything you wanted to know about RSS but were afraid to ask"

There is a new e-book in town ad we're in it, if you buy the tomb about RSS called "Unleash the Power" you'll learn more about R