Abby Norm killed the easter bunny!

In Norway people load up on detective novels and other grim books to read during the Easter holiday, a phenomenon/tradition that ad agency Abby Norm would like Swedes to do as well, as long as they go to Pocket Shop to pick up the books. What better way to get peoples attention than to kill the easter bunny?

"The theme in our Easter campaign for Pocket Shop is the pun "Have a hard boiled easter". The concept combines the cute and fluffy easter stuff with a dash of violence and death to promote the sales of more detective novels." says Petrus Dahlin, Art Director på Abby Norm and without missing a beat he continues "we have however noticed that the violence is spreading and no little chicken or bunny is safe in the Pocket Shop stores...."


More Ad Icons Return From The Advertising Graveyard

Will 2007 be the year of old icons reincarnated? Possibly. So far we've seen Orville Redenbacher and Uncle Ben brought back. Now Gallo is bringing back 80s icons Frank and Ed for Bartles & Jaymes.


Channel 4 & The Germ awards shortlist

Channel 4's Germ, the international viral awards is over, entries were accepted from all over the world deadline March 31st. Some fun fame prizes including showcasing on, Channel 4's 4Talent site and, and at the viral exhibition at London's prestigious Institute of Contemporary Arts (ICA)

There is one category for international digital creative agencies - Best Commercially Produced Viral, and three categories open to individuals - Best Video Viral, Best Still Image Viral and Best Interactive Viral. To see what floated to the top in "the viral 'Oscars'" read more inside. All embedded films from Boreme start automagically so be quick to pause. (yes, it's daft).


SVT public service television - Berlusconi - (2007) :30 (Sweden)

SVT public service television - Berlusconi - (2007) :30 (Sweden)

The text scrolling by explains that Berlusconi owned all the channels, and was eventually elected president after controlling the narrative.


Apoteket - Barnförkylningsakuten - (2007) :30 (Sweden)

Apoteket - Barnförkylningsakuten - (2007) :30 (Sweden)

The title of this ad is: "Child cold emergency", and it's for a chain of pharmacies.

The song sung has lyrics like:
"Listen to an echo"
"Funny sound"

The lyrics may not make sense but kids love the callback. Beautifully done.


ICA handlarna - Pasquale tells (2007) :30 (Sweden)


ICA handlarna - Pasquale Enters (2007) :30 (Sweden)


ICA handlarna - Grillmannen 3 (2007) :30 (Sweden)


ICA handlarna - Grillmannen 2 (2007) :30 (Sweden)


ph34r my l33t skillz, says the advertiser