American Express - Jim Fixx (1979) - 0:30 (USA)

American Express - Jim Fixx  (1979) - 0:30 (USA)

Here's Jim Fixx jogging his way through an Amex ad, classic!

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America's Banker - Farming a Desert (1979) - 0:30 (USA)

America's Banker - Farming a Desert  (1979) - 0:30 (USA)
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Allstate - Two Homes (1979) - 0:30 (USA)

Allstate - Two Homes  (1979) - 0:30 (USA)

A very simple, yet effective, split-screen demo.

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Johnson - Peace little girl / Daisy girl - (1964) .60 (USA)

Johnson - Peace little girl / Daisy girl - (1964) .60 (USA)

This ad known as "Daisy Girl", ran only once as a paid advertisement, during an NBC broadcast of Monday Night at the Movies on September 7, 1964. In it a little girl counts the petals of a flower, and as we zoom in to her eye a nuclear explosion is superimposed. This is cited as the first example of negative political advertising, a.k.a scare-tactics.

Johnson VO: "These are the stakes: To make a world in which all of God's children can live, or to go into the darkness. We must either love each other, or we must die. "

Tag VO: Vote for President Johnson on November 3rd. The stakes are too high for you to stay home.

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Labour isn't working - billboard 1978

This poster is often cited as being instrumental in the fall of James Callaghan's Labour administration, and certainly changed the way political advertising was done in the UK. It launched the brothers Saatchi's advertising agency kingdom and put Margaret Thatcher in power. All of this was done with a pun! Or play on words, if you prefer.

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Bovril - Terry Wogan & Bovril Cubes - (1978) :30 (UK)

Bovril - Terry Wogan & Bovril Cubes - (1978) :30 (UK)

3 pence off some Bovril cubes! Why that's a blooming fortune!

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Cinzano - Bar - (1978)

Cinzano  - Bar - (1978)

Leonard Rossiter and Joan Collins have little drink before dinner.

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Perrier - Caressing the Bottle / Bouteille Phallique - (1976) :60 (France)

  Perrier - Caressing the Bottle / Bouteille Phallique  - (1976) :60 (France)

Sooo... to get more water all I need to do is caress the bottle? Eh.. That's really subtle....

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Miller Lite - Rosey Grier and friends - (1976) - 0:30 (USA)

Miller Lite - Rosey Grier and friends - (1976) - 0:30 (USA)

I'm not sure that having a bunch of ex-footballers sit around a den and do needlepoint while rocking in chairs and declaring the light beer "less filling" doesn't scream "beer for wusses"

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McDonald's -Big Mac - (1976) - 0:60 (USA)

McDonald's -Big Mac - (1976) - 0:60 (USA)
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