Miller Lite - Dick - Product Test (1997) - 0:60 (USA)

Miller Lite - Dick - Product Test  (1997) - 0:60 (USA)

Dick does product testing.

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Tabasco - Mosquito (1997) - 0:30 (USA)

Tabasco - Mosquito  (1997) - 0:30 (USA)

A night on the porch, eating a pizza, killing the bugs.... The animatronic mosquito is quite nice.

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Comments about nike ads

sela Francis, would-be copywriter
Here comes another Nike ad, I thought. Slow motion telephoto shots
of athletes with quivering cheeks, supreme effort,pain, etc.Except it ended
with the McDonald's logo. Is Wieden & Kennedy selling off unused ads?
The interesting thing about ripoffs of Nike ads is that they cannot possibly
work. The genuine Nike ads seldom mention the word "Nike" usually
they just show the swoop at the end. Nike owns the "serious sport"

Adland: 
 

Paul Arden's Lecture at the D&AD

"Everybody probably does want to be good but not everybody are prepared to make the sacrifices it takes. To some people being nice, to be liked is important. There is equal merit in that too. But you must not confuse being good with being liked. There may be not one person in this room that truly wants to be great. Most of you have come here for a solution. The way to become good. I have to tell you that I have no such solution. I can't teach you anything. I can tell you, but you won't hear me. The only way to learn is through your own experiences and mistakes. There is no instant solution. But I can offer some guidelines that have helped me."

  • Doing a layout means having an Idea.
  • Ad Books: 
     

    Obsidian - "Egg" - (1996) :60 (UK/USA)

    Obsidian - "Egg" - (1996) :60 (UK/USA)

    "Your rules don't apply here" is the conclusion in this beautifully done moody masterpiece of adventure game advertising. I've never been so enticed to buy a game as this.

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    SENOKOT - "I feel Good" / 2nd nature - (1996) :30 (USA)

    SENOKOT - "I feel Good" / 2nd nature - (1996) :30 (USA)

    Oh dear.

    We were hoping for something better, once James Brown decided to sell out "I feel Good" to ads.

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    Welcome to Marlboro ads

    Or welcome to Welcome to sterotypicalvisual-land. These anti-smoking ads have the same visual. No smoke without fire as they say.. But who ripped off whom?

    Badland: 
    Adland: 
     

    Preem vs Good Guys Auto.

    This is the most blatant ripoff that I have seen so far!
    Note that even the lines are more or less directly translated, as in " It's an american car.." vs "It smells Swedish..".

    The good guys auto ads was in the 1995 Communication Arts Annual, and I'm sure they won a nice bunch of addy, andy, beffie bessie, clio and other assorted awards.

    Badland: 
     

    A classic case of A and B ideas.

    My old tutor Gillard used to rip our ads to shreads if we resorted to the left hand page "A" and the right hand page "B" idea. Here's a classic case of two A and B's with similar message.

    Badland: 
     

    Pioneer - Tacoma Bridge Collapse - (1996) :15 (USA)

    Pioneer - Tacoma Bridge Collapse - (1996) :15 (USA)

    Using footage from the Tacoma Bridge Collapse Pioneer remind consumers why people buy Pioneer sound systems . If you like it loud, they can make it so. "Sorry" says the music fan...

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