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On Aqua Teen Hunger Force and Beyond

From The New York Times, one person's point of view on guerilla marketing.

I am an American consumer, and the battle to catch the corner of my eye is growing more desperate by the hour. Desperate and counterproductive, it now seems clear. We all know what happened in Boston the other week, when the guerrilla marketing of a cartoon series triggered a grand mal metro seizure, but only I know what happened in Los Angeles several days earlier. I was standing in an airport security line when I spotted an advertisement for Rolodexes printed across the bottom of the tub into which I was about to set my shoes. The ad bewildered me for a couple of reasons. First, I didn’t expect to see it there (even though, by now, I should have, since researchers estimate that the average city dweller is exposed to 5,000 ads per day, up from 2,000 per day three decades ago). The second and greater mystery, however, was why a major company would want me to associate its product with the experience of being searched. Rolodex — the official corporate sponsor of airport paranoia. It didn’t make sense.

Adland: 
 

"We love boobs" campaign gets 'banned' - again.

And if at first you don’t succeed, you can dust yourself off and try try again. Lindex seems to live by this motto, as last year their "we love boobs" campaign was banned by clearchannel (Who own practically all the outdoor adspace in Sweden) and the campaign was not allowed to run in the subway or on the city buses.
This year Lindex thought they'd do it again, and up until a few days ago, it looked like it might work. Just last week Johan Hallin, marketing executive at Lindex, confidently told Resume "This time SL (the public transport authority) has seen the campaign and approved it".

He must have not gotten the memo - because today Resume reports that SL allows the images, but not the headline "we love boobs".

Badland: 
 

Gulfstream Aerospace does some skywriting

Flight Aware is an online live flight tracker, and Gulfstream Aerospace decided to use it to do some skywriting.

On February 07, 2007, a Gulfstream V departed Outagamie County Regional Airport (KATW) in Appleton Wisconsin and flew for 8 hours 27 minutes on a special flight path.

Adland: 
 

F.A.A.D.A. - Is Not A Toy (2007) Print (Spain)

FAADA (a foundation for the adoption, the sponsorship and defense of animals) works to make people aware of the consequences when they buy an animal very impulsively, without thinking about the responsibilities that come with pet ownership. For that reason, Contrapunto Barcelona created three ads showing a run over Playstation, Mr. Potato Head and a Circuit, representing three animals that were abandoned as used toys.

Commercials: 
 

Go Gay this Spring!

I was reminded of this classic print ad when I saw a piece on Fifties interior paint colours in BoingBoing today.

Adland: 
 

My Super Proposal

Rand's original plan was to propose to his girlfriend during this year's Super Bowl game, but he was oh, about $2.325 million dollar short.

Not letting CBS rain on his parade, he took his money to the CW and bought regional ad space last night on his girlfriend's favorite show - Veronica Mars. Here's his spot:

And here's her reaction:

My Super Proposal ended up so much better than My Super Kidnapping Plot.

Adland: 
 

Impetuous Man is Penn Jillette

Penn Jillette, of Penn & Teller, discovered his image is being used on the box of Chinese box of "Viagra".

Adland: 
 

The 2007 SUPER BOWL AD Review

Scoring the 2007 SUPER BOWL ADS: Five Star Players and a Couple of Goats.

Like last year, the winner of this year’s Ad Super Bowl had to be Anheuser-Busch with five great spots and a few that were merely very good. A line from the “Classroom" spot gets our vote for Most likely to make it into popular vernacular: “Gimme a Bud Light, Feller.” This one was multicultural without being politically incorrect. Just fun. And how many product mentions do they get into this spot? Nearly a dozen, and without being offensive. Brilliant.

Another example of a star player was Bud Light’s “Axe” spot. This one was solidly in the vein of “True” comedy from start to finish. “I’m sure there’s a reason for it” is a savvy way of saying guys dismiss anything for a Bud Light. The spot gets even better when the guy actually stops and asks the hitchhiker about the axe. Of course, it’s a bottle opener. Great spot.

(more inside)

 

Ashtanga Yoga Center - Rubber band - print, Italy

If you practice yoga at Milano Ashtanga Yoga you'll soon be as nimble as a rubber band.

Commercials: 
 

Snakes in the garden

For all you adgrunts who still can't get enough of the Wal-Mart/Draft story, New York Magazine digs deeper into the trash.

Adland: 

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