Gratuitousness in Ads

If you judged our society based on the ads alone, one would wonder if we cared about anything but sex. True it is a part of our animal instinct, but at the same time, is it possible might not relate every item that we purchase to some way bringing us closer to the carnal act? From clothing to scent to items as boring as writing impliments, it seems gratuitous sexual images or innuendos find their way into ads.

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Adland: 
 

PSA for stoplandmines.org had me shaking

It goes without saying we're pretty insulated over here in the United States. Nowhere is that more evident than in the fact that we've yet to ratify an international mine-ban treaty. Maybe that's because we've never had to live with the horror of landmines.

Adland: 
 

And the Oscar goes to...the AFLAC duck?

Well, the nominations are in and already the Oscar buzz is beginning. And I'm not talking about the movies. I'm talking about the brands in the movies. Think it's a joke? Give it a few years. The way Hollywood and advertising is going, it's only a matter of time.

AFLAC The familiar duck that promotes the supplemental health insurance sold by Aflac made its film debut in "Lemony Snicket's A Series of Unfortunate Events," appearing briefly in a scene playing, well, itself. In the scene, the duck, inside a boat during a storm, is squarely in the path of an unfortunate event involving a flaming stove.

"We were as concerned as Paramount was that if we would do it, it would not be commercial and compromise the film," said Laura Kane, second vice president at Aflac in Columbus, Ga., referring to the Paramount Pictures division of Viacom, which released the movie.

Initially, Ms. Kane said, the script "started with the duck saying the entire word 'Aflac,' " as it does in the series of spots created by the Aflac agency, the Kaplan Thaler Group in New York, part of the Publicis Groupe. "But we thought that was too commercial," she added, "so it just blurts, 'Aaaaaaaaaaa!' "

Related article starring the Aflac duck Product placement invades kids films, and blogs

Adland: 
 

Settlement reached - Lee and Dan have to say that they're sorry

Volkswagen have decided to not seek damages from creatives Lee Ford and Dan Brooks who made the Volkswagen Polo Suicide advert which went viral all over the web in a matter of hours. Instead VW want Lee and Dan to say that they're sorry reports the Guardian today.
Volkswagen asked for 'original copies' of the spec ad, which was directed by Stuart Fryer, to be turned over to them and demanded that Mr Ford and Mr Brooks would never again infringe on the Volkswagen registered trademark.

How the commercial appeared on the internet is still a mystery. No one has admitted releasing it.

Well, Google's own cache reveals that the clip did indeed appear on Lee and Dans website, but the clip was later removed due to high traffic.
Last week RTL in Germany hosted a show debating viral advertising, featuring this particular ad and had invited representatives of VW to chat about it. We'll have more to share on that show later.

Adland: 
 

Coors Light - Cold Hard Fact - Super Bowl (2005) 0:30 (USA)

Coors Light - Cold Hard Fact - Super Bowl (2005) 0:30 (USA)

What a beautiful audience.

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Versace - Madonna - (2005) Print (USA)

Madonna looks glamorous in a new Versace campaign, answering her retro phone in her stylish office.

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McDonald's: Between the buns of a Big Mac, there is special sauce.

World Champion spots a few pathetic attempts to sound hip in advertising that backfire... Notably, this McD flash banner, where "I'd hit it" is used in reference to a Big Mac. Have these people visited Claymores bizarre and bun-filled dreams? Did a mischievous copywriter sneak this one by? Or is it that they have no clue what "I'd hit it" means? The poorly phrased flash banner is below.

Adland: 
 

Volkswagen Golf gti - Gene - (2005) 0:60 (UK)

Volkswagen Golf gti - Gene - (2005) 0:60 (UK)

Directed by Jake and Ryoko at Stink, post production magic by the crew at Moving Pictures and conceived by DBB London, the latest (real! honestly!

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Super Bowl Human Ad Space on Ebay

Adgrunt kris10tackett tipped us to this strange Ebay bid selling

Adland: 
 

Fiji Water Versus Aquafina on The Advertising Show

Goodbye Soda. Hello Bottled Water?

Adland: 

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