Introducing the world's first grammatically incorrect vodka

Check this out: visit And then wait for the Level Vodka ad to load. (Or just read more, we have an image of the ad)

You'd think that with such premium space, they'd make sure that the claim "the worlds first perfectly balanced vodka" be spelled with proper attention to possessive apostrophes.

Apparently not.


Sure active response - print ad - (2004) UK

Since we've been looking at how you sell Axe for men in the print campaign in the USA and the print&poster campaign in UK, I thought a quick peek at the latest Sure active response print ad for women would be fun. Read more to see it.

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Trojan Games wins Viral awards

Remember last years Trojan games? Of course you do, how you could you ever forget about the precision vault and pelvic power lifting.

Digitalbulletin reports that the the Viral Factorys Trojan games have been named best creative of the year at the Creative showcase.


The Observer - Abba to Zappa (2004) :30 (UK)

The Observer - Abba to Zappa (2004) :30 (UK)

Adorable animated bands. The Observer Music Monthly brings you everything from Abba to Zappa.


HP: Another Love Brand

"Allison Johnson is senior vice president of global brand and communications for Hewlett-Packard Co. Her Ad:Tech keynote addressed how to foster customer loyalty, the importance of the user experience, and HP's Brand Love process. "
I bet Allison Johnson has been reading Saatchi & Saatchi's CEO book. Kevin Roberts' 'Love Marks' is changing the lexicon on the all marketing warfare biz buzz. Link here »


Very 'Spontaneous'

Well, you've seen that one odd Gushers commercial titled 'Karate" (Titled "Dojo" here). So, maybe you're wondering exactly how they do it.

So, how do they take two kids doing karate, and turn them into flipping, twirling, gusher heads? Well, it's partly thanks to a company known as 'Spontaneous'. This very weird commercial has a very weird quote to go with. The director of the piece's animation, Lawrence Nimrichter, claims, "One of the things that made the spot so much fun to work on was its concept. Many commercials rely on CG to help strengthen an idea. But this spot used CG to realize an already great idea," Ok...sure. Karate kids getting their heads stretched into fruits. What a concept. Although the commercial itself was definitely not outstanding, there was quite a lot behind it, and the workings behind it can be seen here, On Spontaneous site


Ogre Sized ad Campaign

Hewlett-Packard, Sierra Mist, Dial Soap, and M&M's. All four of these companies have something in common. They're all helping to market one very special movie.

Donkey in the Dial Soap commercial.


No nipples please, we're British.

The offending nipple-scene, above.

An ad that encourages Europeans to vote has been re-edited for Britain, editing out part of a scene where a young woman breastfeeds her baby.
The CAA felt it was too overtly sexual for it to be given a universal certificate. In all the other European Union countries the nipple version will air uncut, the voiceover says: "You've been voting since you were born: don't stop now - European parliament elections, 10th of June."


ADC Global Chooses this year

Seems there's the ADC Young Guns as well at The Young Guns International Award shows. Not to be confused with the australian born Young guns award which is in it's fourth year. Emilio Estevez and Lou Diamond Phillips were not available for comment.


Keep Britian Tidy Competition

YCN, Encams, and Grafik have come together for a competition looking for the creation of an animation or piece of design involving the Tidyman character from the "Keep Britian Tidy" campaign. The competition is open to everyone - students, graduates and industry professionals. Prizes include cash and subscriptions to Grafik magazine. Deadline for entries is August 2nd, 2004.