Lee Clow- Lifetime Achievement Award

Today at the Clio Awards Festival in Miami Beach, FL, Lee Clow will be presented with the Lifetime Achievement Award. Since joining Chiat/Day back in 1972, he's been at the forefront of classic ad campaigns, the most famous being Apple's 1984. Already Clow has been inducted into the One Club Hall of Fame, Art Director's Hall of Fame, and the Musuem of Modern Art's Advertising Hall of Fame. He's worked on ads for Apple, Nissan, Energizer, Taco Bell, ABC, Adidas, Nextel, Levi's, Pizza Hut, Sony Playstation, California Coolers, California Pistachios, Whiskas, Yamaha, Pioneer, and loads of others.

Most recently, Clow is working on an international non-profit branding campaign "to mobilize audiences to help children in war-ravaged cities. The comprehensive communications and branding campaign was executed entirely pro bono by the agency. It supports the "We Are the Future" initiative of music legend Quincy Jones and peace negotiator Uri Savir, which begins with a globally telecast all-star concert in Rome, Italy on May 16, 2004."

Oh yeah, there's more.

Adland: 
 

TAF tries again in September

Remember TAF - The Advertising festival, last year nobody showed up including WPP boss Sir Martin Sorrel who was the key speaker.
MediaWeek reports that they're going to try again this year. TAF is more focused now, cut down to two days instead of four and will take place at Hotel Concorde, Lafayette, Paris, on September 14 and 15. Wish 'em luck.
Festival president Carl Tooney refused to discuss Sorrell’s non-appearance last year, beyond saying: “He’s a busy man.”

Adland: 
 

The Advertising Show talks to Ruth Stevens

Hear B2B marketing expert, Ruth Stevens, and direct marketing heavy-hitter, Steve Tharler, talk shop about how to increase retention, write successful creative and create realistic marketing strategies. Ruth Stevens, president of eMarketing Strategy, has held senior marketing positions at Time Warner and IBM as well as teaching to graduate students at NYU and Columbia. Steve Tharler, partner at Tharler/Opper, has over 30 years of agency experience in strategy, concept development and copywriting and is on the faculty of the Virginia Commonwealth University Interactive Marketing Institute.

Tune in now, Saturday 8-10 p.m. CET (2-4 p.m. EST) to theadvertisingshow.com for their live webcast. Or check out their commercial free archives.

Adland: 
 

The Economist - Poster - 2004 (UK)

Despite last years tiff with EasyJet, where the Economist reported an ad for EasyJet breached the CAP Code, but the ASA rejected the compliant.
The economist one was voted the fifth best poster of the twentieth century in 1999.

"I never read the Economist." Management Trainee, 42.

Meanwhile the easyJet one last year read:

"I would never fly EasyJet". George Smith – Management Trainee, aged 47

You can read more about last years case at MarketingLaw and see the ad at the MediaGuardian.

Here's some good news for all the fans of the Economist campaign, they're still going strong. This poster went up all over the UK May 10.

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Typo Berlin opens, typeradio is live

Typeradio is currently radio-ing live from Typo Berlin - you can listen in if you have a mp3 player, ((((((stereo))))) where available!

Hat tip to the ever pretty Typografi.ca.

Adland: 
 

Unilevers new logo - designed by committee?

As Grant just said on adlist, "the logo committee couldn't be happier." - perhaps that is how this happened to Unilevers new Logo. Their press release tells us what each symbol inside this logo should mean to you: (read more..)

Adland: 
 

The Day After Tomorrow Greenpeace spoofsite

It didn't take Greenpeace too long to spoof the movie website The day after tomorrow with their own version; The day after tomorrow.org, and we wouldn't expect less from the green cyberactivists.

Greenpeace twists the movies climate change drama around by asking: "The Day After Tomorrow - Who will you blame?"

"Millions of people will see this film and want to do something about the growing menace of global warming. When they visit our site, they'll learn about the real life disaster of climate change - currently being directed by Esso and produced by George W Bush," said Rob Gueterbock of Greenpeace. "This movie may be fiction, but climate change is real and we know who the bad guys are."

Greenpeace website includes movie trailers, featuring real impacts of climate change and the possibility to change the outcome of it by "taking action" now. Hat tip to Michiel

Adland: 
 

Someone's "lovin' it"

Despite the moronic and trite ads of the "I'm lovin' it" campaign thrust upon us during last year, McDonald's has seen an increase in sales. Comparing last year's first quarter to this year's first quarter, US sales are up 14.2% for the quarter and Europe comparable sales up 3.5% for the quarter.

A press release sent out today claims that in "six-month's time total advertising awareness of the "i'm lovin' it" campaign in its top 10 countries has reached 86 percent overall, including 89 percent awareness among young adults and 87 percent among moms."

Adland: 
 

Bunnysutra, Swatch kinky watch

Leave it to Swatch to come up with another killer campaign to keep their brand pumping through the media.

Their new Times Square ad (seen here) is just the ticket to call for censorship and rise the issue of "culture war" by the folks on Fox News.

Oh yes, brilliant.

Adland: 
 

HSBC ends contract with LOWE, hires WPP

HSBC Holdings Plc, Europe's largest bank, has hired WPP Group to do it's advertising and marketing, ending their contract with Lowe & Partners Worldwide. A Lowe rep says the decision to move agencies was not driven by any dissatisfaction with Lowe, in less than five years time, Lowe has built HSBC into one of the world's leading brands. This move is all about increasing efficiencies as HSBC now fits a hundred agency partners within one holding company.
WPP will now will create a team dedicated to the HSBC account and led by Thompson. It's not all bad news for Lowe, as Mark Goldstein from Fallon will soon join as their Global Chief Marketing Officer. "The new Lowe" won't be merging with anyone anytime soon.

More at the Bloomberg report.

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