Controversial ad wins effectiveness award

The controversial campaign for The Number, created by WCRS, won a gold award at last night's effectiveness awards run by the Institute of Practitioners in Advertising.
Disputes began as David Bedford demands compensation from The Number for using his likeness in their advertising, 6 months after the spots started to run. Also, David Bedford to sue The Number and he complained to OfCom- and the results can be found here.

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Empowerpuff!

Claymore has a knack for spotting word trends, all these links have been sniffed out by him. He says: "I think we're seeing the birth of the new "extreme/xtreme"... empower!"

It's a vacuum cleaner! EmPower!
It's a toothpaste!EmpowerMint! It's a shirt!
It's a detergent! It's a spray gel! It's a mattress! It's an adaptor!
It's a penis mightier!
It's a buzzword!
empowerment: The corporate mantra of the late '90s used to deceive subordinates into believing they actually were allowed to think and make decisions on their own.

Adland: 
 

Got Milk? - Russian Family (Pillsbury Doughboy) (2004) 0:30 (USA)

Got Milk? - Russian Family (Pillsbury Doughboy) (2004) 0:30 (USA)

Russian family rejoices over fresh baked cookies...

Trivia: "Moloko" means "milk" in Russian.

Country: 
Commercials: 
 

It's Snow Fun

There's nothing more fun that plopping down in the snow and making a snow angel, according to some. And apparently, both Volkswagen and Old Spice Red Zone agree. Granted, the VW ad was done in 1998 - 6 years before this Red Zone ad appeared.

Badland: 
 

pléthore de jerks

Passé advertising trend: Portraying white males as bumbling morons.
The new rage: Portraying white males as scheming jerks.

"While the women are the ones outwitted in some commercials, dad has been the butt of jokes for a long time," says Mastroianni.

"Sometime it's easier to make fun of someone than be creative."

Adland: 
 

Hmm?

Christian/pop/punk band Relient K (Chrysler enthusiasts?) has some curious commercials for their forthcoming album, "Mmhmm." Head on over to their album's website to check out "The Pitch," "The Weddin

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Farting Around With Hotel Advertising

A television commercial for South African hotel chain City Lodge titled "Soggy Pants" has put some people's knickers in a twist. In it, a hotel guest, accoutred only in grunders of dubious taste, wakes up in the morn and has a bit of a misadventure in the hotel.

As is sadly the norm nowadays, some folks have complained, and the local advertising authority is currently investigating.

Click here for the full story.
Click here for the spot, found on City Lodge's home page.
Agency: TBWA/Hunt/Lascaris
Production: Fresh Water, Johannesburg, South Africa

Adland: 
 

Hope & Glory for DDB

"After winning Subaru early this month, DDB's Lee Garfinkel sat in his Madison Avenue office-bare white walls, an acoustic guitar sitting nearby-and contemplated the significance of the victory.

Adland: 
 

Pot Noodle - Natural Noodling Viral

naturalnoodling.com

The Pot Noodle brand is misbehaving online again, further building on the recent above-the-line advertising campaign.

glue London have developed a brand new site ‘ naturalnoodling.com’ which has been added to the ‘noodle web’ – the interlinking collection of homemade-looking microsites reinforcing Pot Noodle’s ‘irresistibly trashy’ characteristics online.

The main focus of the site is the 'Car Park Kernoodling game' – a groundbreaking interactive video piece developed by glue’s recently launched interactive film division SuperGlue, where players assume the role of a first time ‘Natural Noodler'.

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Word of mouth marketing - do we need regulation?

Have you heard? from the Chicago Tribune brings up a few worries about word-of-mouth-marketing. (Remember back in the day when it was just called word of mouth, and something marketing set out to achieve? Now they are calling it a new discipline in itself.)

Ads on television and in print are clearly identified as such, but viral marketing is a form of stealth advertising... - wait, is this statement really true? When Katharine Hepburn's character in "The African Queen" played Boston tea party with the Gordon's Gin and threw it all overboard, did the viewers realize that this was a product placement, that is an ad? And when millions of Hotmail emails were passed between friends carrying that annoying little line at the bottom in the late nineties was that stealthy, or clearly interpreted as the 'ad' you pay for using the stuff for free?

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