Sure, it's a neat photoshopping trick since the models actually still have their mammaries - but the scars are real in that it's the scars from Andrea Martin, director of The Breast Cancer Fund who's had mastectomies a few years ago.
The campaign for Breast Cancer awareness was created by Ken Mendelbaum at BBDO West and photographed by Heward Jue.
It's only advertising. Nobody gets killed. The old saying about boxing champions "They never come back" does not apply to advertising. At the beginning of the seventies, Tim Mellors was the beloved wunderkind of British advertising. Then Mellors went into directing and failed. After an attempt to set up his own consultancy, which went bankrupt, Mellors ended up in the world of alcohol and drugs. Seven years back, Charles Saatchi and Jeremy Sinclair got the prodigal son back into their office.
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon.
Or read the article now online at BoardsOnline August issue, 2000. "It's a harsh audience for parties" says Åsk Wäppling.
David Bell of KesselsKramer, freelance art director Åsk Wäppling (the proprietress of ad-rag.com and commercial-archive.com) and Dirk Bouw of SWH met at London's School of Communications Arts and wound up working at Dutch agencies. An intellectual yet festive bunch, the three friends threw their first Cannes party four years ago for Dutch music maker Hans Brouwer of Massive Music and Amsterdam/London/Berlin's Condor Post Production and have made an annual tradition of it.
In the middle of June ad people gather in Cannes from all over the planet. They go to see ads from all over the world, poster, print, TV and new media, all day every day of the week. They go to party all night every night of the week. They go to spend heavily from their expense accounts while networking.