The New York Times reports that Forbes.com has begun serving paid links within articles written by journalists.
"We want to be trailblazers, whether from an advertising standpoint or an editorial standpoint," said Jim Spanfeller, president and chief executive at Forbes.com, part of Forbes Inc. The company will keep a close eye on its readers' reaction throughout the summer. "We would walk away," Mr. Spanfeller said, if readers indicated confusion or disapproval of ads within the editorial content.
The story broke at DMnews when Brian Morrissey; "Forbes.com has begun to embed advertiser links in its news articles, making it the first major Web news publisher to experiment with mixing ad units within editorial content."