BBDO in Copenhagen are trying to shake up the utter monotone of Danish Optrician chains branding, and do so with a different look on billboards. Their client Profil Optik now own the largest frames in Denmark.
The Scotsman speculates about the effectiveness of shock tactics in advertising, when it works, and when it doesn't. Says the following about the latest Barnardo campaign.
"...the picture of a child shooting up turned heads but did not necessarily have people reaching deep into their pockets. It was obvious the image had been digitally altered, which perhaps led people to switch off..."
A little while back, The Design Conspiracy concocted a website, What Brand Are You, to rip on the recent proliferation of sh*tty and nonsensical company names. They did this by coming up with a pile of sh*tty and nonsensical company names of their own.
When Sharwoods launched its latest product range earlier this month, it promised the "deliciously rich" sauces based on a traditional northern Indian method of cooking would "change the way consumers make curry" - but they might be changing what we think about Curry.
Their unfortunate name "bundh" in Punjabi has a less savoury meaning - the nearest English translation being "arse", reports the Guardian - who still fall for that old chevy Nova urban legend, debunked many times.
"First, I'm feeling really lied to about the reasons we went into the (Iraq) war," he says. "And second, I'm just doing corporate and music videos at the moment, but I want to get into TV production. This will be good practice."
The point of 'Bush in 30 Seconds' is not only to expose Bush lies, but to open U.S. commercial airwaves to the voices of ordinary Americans, a aim shared by Adbusters.
Storyboardsonline.com, the announces the International Women of Advertising, Awards Calendar 2004, it features twelve prominent women from the U.S. and U.K. who exemplify creativity and professionalism in the advertising industry.
"The calendar depicts an extraordinary group of women whose spectacular ideas and achievements don't always bring them the recognition they deserve," said Scott Ownbey, founder of Interactive Arts Services, Inc. "It's a celebration of what these women have accomplished in the eyes of their peers." Ownbey's firm surveyed 125 art directors, seeking the names of women who stood out as talented, dedicated, and professional.
The first 500 lucky ad agency dwellers get the calender free.
Creativegeneralist makes an interesting post about the current growing pains our industries are going through.
"The problem with this, however, is that the walls guarding the industries from one another are even taller and thicker than the ones slowly isolating industry disciplines or fragments. As it is now, the communication that happens between such creative industries as industrial design, fashion, advertising, graphic design, architecture, and so on is pitiful. Brand, product and strategy ideas are hampered because of this because brand, product and strategy ideas rely on all of these industries, not just one. There is so much too be discovered here!"