Converse is celebrating being a century old with a new ad campaign, and music to boot. The first video can be seen here: Converse - My Drive-Thru featuring Santogold, Julian Casablancas & N.E.R.D. and there are print ads featuring other artists, including MGMT, Bradford Cox of Deerhunter and Atlas Sound, YACHT, Kid Sister, Eleanor Friedberger of the Fiery Furnaces, Frank Carter of Gallows; Does It Offend You, Yeah?, and Sophie of Care Bears on Fire.

The idea of matching musicians not from the same genre together is explained by Geoff Cottrill, Chief Marketing Officer of Converse. “Converse has been embraced by an amazingly diverse group of musicians and artists over the years. As we celebrate the brand’s first century, we thought it would be fun to bring together Pharrell, Santogold, and Julian, to create new music together that bridges the styles they are known for. The results are everything we hoped for and we’re excited to add ‘My Drive Thru’ into the mix of music that fans will listen to this summer. We are also providing a platform for a number of emerging artists from around the world. The music industry is changing and this partnership is about the music and sharing it with fans for free.”

Inside there's an interview with Marie Hyon & Marco Spier who shot the converse commercials and “My Drive Thru” music video.

BT launch new Home Hub with multi-layered media campaign

BT’s new ad campaign has a twist in store for viewers, with Adam, the character played by Kris Marshall, moving out of the home he shares with his on-screen partner Jane, for his dream job – putting the relationship under pressure and implying the couple’s separation.

San Francisco-based advertising agency BuderEngel (BE) has created a new campaign to showcase the renovation of, Splash Zone: Ocean Homes at the Monterey Bay Aquarium, one of the nations top attractions, it's all based around the tagline "Some Experiences Follow You Home".

The campaign included stunts, like the one on July 10th when for six hours, ten cabs and police escorts of two bike cops made stops at tourist spots throughout San Francisco with a character in a penguin suit to give out tickets to kids and families. Also, there were penguin-clad cabs driving around San Fran. There's even a competition on: "CBS Sacramento will be hosting a contest where finalists are given a Flip Video Camera and tickets to the Monterey Bay Aquarium to tape their experiences at the Aquarium" - the grand prize? "one week for four to the Monterey Bay Aquarium including accommodation, $100 in gas, VIP tour of the Monterey Bay Aquarium, and dinner". I have no idea how to even begin to spend a week in a Aquarium - that place must be huge.

Commercials: 
"RazorJunior created an advertisement for SBS's coverage of the Tour De France that is an epic 21 day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist is pedalling a racing bike connected to and powering a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual Tour De France event."

Yes folks,"even the ad is an endurance event."

Commercials: 

The Amnesty "after the olympic games" China campaignThe Wall street journal reports that TBWA Worldwide has gotten into trouble for the bronze Lion winning Amnesty International campaign "after the olympics". (if anyone here reckons that campaign is similar to the Swedish Red Cross campaign which compares human rights violations to olympic sports it's 'cuz, well they are kind of similar) - or rather attracted the ire of Chinese netheads. Why? Well, while TBWA in China do chest-thumping olympic sports ads for Adidas with a Chinese twist, TBWA Paris do ads for Amnesty International highlighting the countries poor human rights record. Conflicting accounts are pretty much unavoidable when you're in a global network of "258 offices in 75 countries world-wide".

Chinese bloggers, spurred by a report in state-run media of the Amnesty campaign last week, are now calling for a boycott of all TBWA ads, among other measures.

"I suggest that all Chinese employees in TBWA resign from this company," wrote one blogger on Netease.com

Uh, yeah, that'll happen.

TBWA's headquarters in New York said it wasn't aware of the campaign. "Had TBWA management known about this ad, not only would the ad not have been entered into an award show, but it would not have been produced," said Tom Carroll, chief executive of TBWA Worldwide. "This is the action of one individual at our agency working on a pro bono account." He said the agency is investigating the matter and will take appropriate action to "ensure this never happens again."

Say, what? The Amnesty campaign wasn't a one-man job, there were five people credited both here and at the Cannes Lions.

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