Ah yes, the old "A and B" solution to a communication problem, topped with the classic waistline on product idea. I'm not sure what Nandi is, a diet drink probably.

Client: Nandi
Agency: Bhadra Communications, Bangalore, India
Art Director: Siju S Nair


Last weeks question has been answered: Anyone care to guess what this is an ad for? Russian man goes mad beserk in office.

The mystery has been solved. Timur Bekmambetov Punks the World With Viral Video reports Cinematic - who even gives us a rough translation of the Cyrillic on Timur's lievjournal.

Those fearing that their cubicle neighbor might engage in similar hysterics can breathe easy -- it was all a sly bit of viral marketing from Timur Bekmambetov for Wanted. He revealed the stunt over on his personal blog, where he allegedly had a good laugh at the gullibility of the West. I'm not seeing any geographic mockery here, so quite possibly he took that down.

I guess this mans my gut instincts that were yelling "FAAAAKE" as soon as I saw it were right. Good to know that my fakedar still works. *taps fakedar*

I just received this little movie, and the following expanation;

We are 6 500 000 000 people on earth, far enough to enjoy hardly !
Unfortunatly, the terrorists do not agree. Yesterday New York, Madrid,
London, today Irak, Afghanistan, Pakistan...
Beyond their barbaric acts, the terrorists harass us through video messages,
as well.

So, let's react, let's answer !

ATTENTATS proposes you to participate to the next message.
Record yourself dancing, singing, laughing, breaking, juggling, kniting,
alone, with your love or with some pals, in short, djellaba, tracksuit or in
flip-flop (why not Santiags...), by day or by night !
Anyway, let's show your life enjoying !

(more inside)

Remember that Toyota Prius campaign that Well, at least he drives a prius, right? in "spoof or homage" because it looked like a fake ad campaign to us. I said then "Who spent all this energy on doing a fake campaign I wonder"... But wonder no more - David Krulik did them and proudly displays them on his portfolio site. Krulik actually works at Ogilvy New York, where they don’t have the Prius account.

Johan Jansson at Stimulansbloggen emailed David Krulik to ask him about these ads, he got this reply.

Hi Johan,
The ads are 100% fake.
Toyota did not, nor in my estimation, would ever order these kinds of ads.
I created them for fun. And being an Art Director in advertising, they were meant only as self promotion. How this thing blew up as big as it has continues to baffles me. Hope this helps. And good luck with your blog!

(movie moved inside, it messes up the site in FF)
Sarah Haskins says "Hey ladies, want yogurt? No? Too bad, because yogurt wants you" and makes me laugh hysterically with all those inane yogurt ad clips. GO SARAH! Eating yogurt at weddings? Who does that? Guys, when you bitch about ads depicting men acting like dofuses, recall the yogurt ad crapola we have to live with. Advertising isn't kind to either gender.

For the record, I don't eat god-awful flavoured yogurts, I eat långfil and since I now live too far down south to be able to get some at the store, have to make my own. But it's yummy.

In todays three minute Ad Age they reported from yesterdays Annual Advertising Age green conferance and the question asked there was What's the carbon footprint of a banner ad? - Don Carli also compares the electricity 'waste' of the paper making industry to the electronic communications (servers and whatnot) and finds that the "Don't print this email" campaigns is barking up the wrong tree, sortof. Oh c'mon I had to get a tree pun in here!

Papermaking, in the united states, consumed 75 billion kilowatt hours of electricity in 2006. That's the second largest industrial use of electricity.
During the same period of time, people have been saying "Don't print this email"..send it electic, don't print it send it electronically, save trees.
Just data centers and servers in North America, according to the energy information administration, consumed 61 billion kilowatt hours of electricity, and they're growing at a prodigious rate."

Dum dum DUM!
Point being, being green isn't only about saving paper. - which strikes me as such a late eighties way of looking at the environmental problems we have today, what rock have people been hiding under? Yes, I know I've said that before in "Please consider the environment before printing this e-mail.".

By the way, If anyone fancies moving to a Carbon neutral server host (in the UK) , I really like the people here at memset and recommend their services.