Apple - PC / Mac - Sales Pitch (2006) :30 (USA)

Apple - PC / Mac - Sales Pitch (2006) :30  (USA)

Their sales pitch is lame.


Apple - PC / Mac - Meant For Work (2006) :30 (USA)

Apple - PC / Mac - Meant For Work (2006) :30  (USA)

PC is meant for work not emo music.


Apple - PC / Mac - Gift Exchange (2006) :30 (USA)

Apple - PC / Mac - Gift Exchange (2006) :30  (USA)

C++ GUI programming guide.


Philips - Hulk (2006) :30 (USA)

Philips - Hulk (2006) :30  (USA)

Hey you, yeah you, in the mirror.


Burger King - Xbox 360 - Pocket Bike Racer - 2 (2006) :30 (USA)

Burger King - Xbox 360 - Pocket Bike Racer - 2 (2006) :30  (USA)

This video game is inspired by the most confusing trend ever started by American youth. Pocket bike racing.


Burger King - NFL - Dishing Out (2006) :30 (USA)

Burger King - NFL - Dishing Out  (2006) :30  (USA)

What would you do if you ran into The King on a football field?


The Hucksters meet The Tricksters

Thanks again to Digg for the pointer - "The Ad Generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.

The ad generator was created by Alexis Lloyd as a component of an MFA thesis project in the Design and Technology department at Parsons The New School for Design."

The server has been down today and the site loads the Ad Generator slowly (well for me on broadband in Paris, anyway) but it's well worth a look.

For some reason it reminds me of that Dudley Moore film Crazy People where the nuts start creating ads with slogans like - "Volvo. They're boxy, but they're good" and "Forget Paris. Come to Greece. We're nicer"


Online (not TV) Super Bowl and Super Bowl-related ads

While the Super Bowl's TV ads are rightly in the spotlight this weekend, I've assembled a less spectacular (but still interesting) collection of their online counterparts:

Super Bowl XLI online ad collection

(My archive is focused on Super Bowl and Super Bowl-related online ads that are intended to complement, promote, or extend the messages being delivered on television. In rare cases, I'll stretch that definition to include event hijackers -- rogue advertisers using football messaging and images to suggest an official sponsorship role.)

As you'll see, some advertisers and clients are being very strategic about the interplay between their online and offline efforts. Others, disappointingly, seem to have an overly TV-centric mindset and have missed obvious opportunities to capitalize on their investment.

More ads will be archived over the weekend ...

PS - Last year's online Super Bowl XL ads are available here:
Super Bowl XL online ad collection


Apple - PC / Mac - Counselor (2006) :30 (USA)

Apple - PC / Mac - Counselor (2006) :30  (USA)

Can she help our friends?


Apple - PC / Mac - Better Results (2006) :30 (USA)

Apple - PC / Mac - Better Results (2006) :30  (USA)

When Mac makes a home movie, it looks like a Brazilian top model. When PC makes a home movie, it looks like a dude in a dress.