preschools are new advertising area

With nearly 4 million youngsters attending some sort of organized child care in the US the potential market is too great to pass up. Standard art supplies, blocks, trucks and dolls are being supplemented with Milton Bradley and Care Bears worksheets, Purell hand-cleaning activities, and Pizza Hut reading programs. Not to mention Oscar Mayer songs.

Paul Kurnit, president of KidShop, predicts the preschool market will grow largely because "the current generation of parents are voracious to know and learn everything to do that's right for their kids." And many parents will see this kind of program and think the school has endorsed it so the product must be good.

Susan Linn, a Harvard psychologist who co-founded the national coalition Stop Commercial Exploitation of Children said to the holland sentinel "Preschoolers are so much more susceptible to advertising because young children tend to believe everything they see. They can't distinguish easily between commercials and TV programs; they can't distinguish persuasive intent."
Besides teachers don't need corporate sponsors to show kids good hand-washing techniques: "All you need is a sink and water for kids to process good health habits. Kids love to play with soap and bubbles."


VH1 - Move Your Feet - Junior Senior (2003) - 0:30 (USA)

VH1 - Move Your Feet - Junior Senior  (2003) - 0:30 (USA)

Would you prefer manual or automatic emission?

GM has continued its proud heritage of international car name snafus.

Everything was going as planned for next year's Canadian debut of a new model until they found out that in Quebec, its name roughly translates to the Buick Masturbation. Canoe reports.


Nintendo's Most Ambitious Campaign yet

Showing in theaters near you --Nintendo's epic cinema ad featuring 500 extras flocking to an electronics shop in ways you've never imagined.

Don't be fooled by the very Asian feel of the ad, it's actually an ad crafted for the US market and was conceptualized by Leo Burnett, US.

Soon print ads, wall murals, mall banners and dioramas, in-store merchandising will be populated by a multitude of Mario characters asking gamers--"Who are you".

Super adgrunts - Click here
to see the ad before it hits the silver screen on October 30.


David Bedford demands compensation from The Number

David Bedford who broke the 10,000 meters world record in 1973, reckons the mustache clad running lads in the 118 118 adverts are modeled after him. His solicitors have demanded compensation from The Number for using his likeness in their advertising. The agency creatives on the other hand, claim the runners are modeled after Steve Prefontaine who died in a caraccident in 1975, and that the outfit worn by the two actors is in the style of the Great Britain athletic kit which was used during the seventies.

left to right: Steve, 118, David.


ad pioneer Vince Cullers moves to big agency in the sky

Vince Cullers founded Vince Cullers Advertising in 1956, the first black-owned agency, with the daring idea to tailor ad campaigns marketing specifically to black people. He made the bold move of marketing Afro sheen in Swahilii with the tagline "Watu wazuri" (beautiful people). Vince Cullers Advertising enjoyed succes and debuted as the fifth largest firm on the first BE Ad Agencies list in 1973 with $2.5 million in billings, paving the way for many more black owned agencies after his.

"What was fantastic about what Vince did was that he approached corporate America with the idea that rather than integrating black people into a white concept of advertising, advertisers needed to buy into the idea of creating messages that resonated only with black people," says Ken Smikle, president of the Chicago-based research and information company Target Market News.

When Vince fell ill last year his son Jeffery took over the company and reorganized it under the name the Vince Cullers Group.


Ms Ambassador, you spoil us.

The Ferraro Rocher "ambassador's reception" TV adverts are once again coming back due to public demand.

This time they'll actually reshoot, and this time a woman is the Ambassador, model and photographer Barbara D'Alessandri will play the role.

Markus Huelsmann, marketing manager for Ferrero Rocher, said: "We have listened to their thoughts on our advertising campaigns and we are revitalising the Ambassador's Reception with our iconic Rocher Pyramid."

Apparantly watching that cheesy ad between 1993 and 1999 wasn't enough for the British public. ;)


VH1 - Kittens - The Ramones (2003) - 0:30 (USA)

VH1 - Kittens - The Ramones  (2003) - 0:30 (USA)

The tune: Blitzkrieg Bop

Watch out for stagediving cats.


What creatives have suspected all along - focus groups are bunk.

When it comes to bullsh*t data from focus group sessions, it's not just the moderator's fault, or the skewed questions' fault, or the drugged bowl of free M&Ms' fault... it's also because of the participants lying their pants off (hey - they were on fire anyway). It seems one of the only redeeming qualities of focus groups is that they look good on the client's bill. The Slate reports here.

Perhaps now we can move back to relying on gut feelings, intuition and insight? Not so fast. A recent focus group of top account executives responded with a resounding "No."


Grey rents big brother studio for their recruits

BBC news reports that Grey London has rented the Big Brother house in Elstree to use it in December testing new creative recruits. One of the 25 applicants will be rewarded a creative role at Grey advertising.

Making it sound more like a media stunt than a serious job screening test, recruits will be called into the Diary room if Grey wants to talk to them, Ms Bennison admitted to the BBC the idea was essentially a "gimmick" designed to set Grey apart from other ad agencies in the battle to land the best graduates.

"I don't think we will be recruiting our next CEO this way." Ms Bennet said. Why not? If it's good enough for your creatives... She also said: "It helps you to discover if one of the group is not a team player or is really irritating."

Here's an idea, if you want to land the best graduates, start with paying them decent placement wages. This sounds like another London admove ensuring only the biggest pricks survive the placement years.

Meanwhile in Denmark: an agency here is planning to start an actual Big Brother agency - where the creatives are filmed 24/7 working and six months later it will be aired on TV. No word yet if they managed to sell that concept.