Minneapolis based animation studio MAKE, along with Campbell Mithun, have completed a series of three new fifteen-second spots for The Hartford Financial Services Group. The spots will air during the 2008 NCAA tournament. Just click on each image to reach the ad itself in the commercial archive.

Yes, 75 is fairly young, but ad legend Hal Riney was battling cancer. He began his career at BBDO, before moving on to Ogilvy and then founding Hal Riney & Partners in 1985. He has left us memorable campaigns such as Saturns strategy "a different kind of company, a different kind of car" the two old men who were Bartles and Jaymes, and even Reagan's 1984 campaign.

Trvia: In this bear ad you can hear Hal Riney's own raspy voice.

Jeff Goodby has written a long obit on adweek.

Carlton Draught - Big ad - (2005) 0:60 (Australia)
Oh yes, we all remember the Carlton Draughts Big Ad fondly. It went on to rake in the awards and even had a fierce fight with Guinness Noitulove / Evolution for the Grand Prix spot in Cannes 2006. The later Carlton Draught flashdancer advert was kind either super funny or "meh" depending on who you asked. Carlton has thus done a big time gamble and brought back the thousand Carlton men who sort themselves into shapes.
Only this time... they're skydiving.
Super adgrunts, enjoy the
Carlton Draught - Skytroopers / Halftime show - (2008) 1:20 (Australia)

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