Link Lust: I don't know why but I link.

Dangit, Caffeinegoddess is getting free coffee with Gareth Kay and likeminded while I'm sitting here totally dry on the coffeefront. Sucky.

This day in type a calendar with a new font each day.

Vauxhall launches in Second Life to promote the Corsa.


Breaking up with advertising...

Breaking up with advertising...

A new twist on the consumer is your wife! She now wants a divorce!

.. hehehe. Submitted via Brandflakesfobreakfast who got it from Geert Desager.


Link Lust: Could You Be Linked?

Rm116 interviews Earl Cox, Chief Strategy Officer at The Martin Agency. reports on Diesel's recent viral stunt to promote their Intimate Collection. Two gorgeous, crazy girls (models) named Heidies steal an underwear collection, kidnap a sales manager (model) and lock themselves in a hotel room with their victim for five days, all streamed live to
If you missed it, you can check out the "15 Megabytes of Fame" campaign here.

Kraft's ad review for the Oscar Mayer, Kraft Singles, Ritz, Triscuit and Grey Poupon brands has some unrealistic demands, specifically a demand that the shops give up ownership of ideas presented in the review -- but accept legal liability should the marketer end up using those ideas at some later date. Adage says:

...the marketer gave the impression it was backing down. "We're in the process of refining our agency-pitch requirements," said Kraft spokeswoman Renee Zahery, who declined to offer specifics. "Kraft values the relationships we have within the advertising community and wants to be fair. ... We realized these practices needed to be adjusted to align more closely with industry standards."

Neither the Media Guardian nor Bob Garfield have anything amazing to say about the new Honda "Hondamentalism" by W+K. In fact, Garfield says it proves the folks at W+K are mortal.

Watch a 30 second ad in Japan, get a free cup of coffee from the vending machine.

Adweek reports on the ad industry seeking global image boost and the WFA's plan includes: boosting consumer awareness about the self-regulatory system; speeding and simplifying the complaint process and the removal of advertisements that breach the codes; setting up a transparent adjudication process; and involving non-industry figures in the self-regulatory process to raise outward credibility and trust in the system.

Graphic Design Blog is running an experiment to see if designers think alike by asking folks to create a logo for two fake companies. Results to be posted May 29th.

Speakup posts on design cliches often used in logos.

Copyblogger has a copywriting contest to create a landing page and ad to drive traffic to it. Winners get money towards advertising on Squidoo. The whole thing is a way for them to promote something called SquidOffers, which are text ads that Squidoo users can vote up or down.


Elave Lab - Nothing to Hide - (2007) :30 (UK)

Elave Lab - Nothing to Hide - (2007) :30 (UK)

Director: Brendan Donovan


De sdiffling sneeding coughing aching sduffy....

Here's Åkestams Holst's latest work for Nezeril (AstraZeneca), a nose-spray that helps people with speech impediments. ;)


Oh. God. No.

kmart blue


TBWA Paris and Wilfrid Brimo make 3rd time a charm for AIDES

For the third year in a row, TBWA Paris and Wilfrid Brimo have teamed for AIDES Awareness. In this installment, we follow a young man's adventures under the covers, in leather, and wherever the mood strikes.


72andSunny breaks new TV commercial for Zune

72andSunny has just launched new TV and interactive work for Zune, the digital music player from Microsoft. 72andSunny introduced the product last November with a multiplatform ad push centered on the messages of "sharing and friendship." This theme is continued through the new campaign, which comprises a beautifully surreal :30 TVC directed by Olivier Gondry and shot by Oscar-winning DP Janusz Kaminski, as well as an interactive expression of the campaign consisting of banner ads and an online demo going live next week at The media buy was handled by Universal McCann. The TV spot and banner ads debuted May 8th.

The spot, entitled "Zunescape," showcases the impressive collection of features for which the Zune is known -- wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design.


Helvetica is 50 years old!

Helvetica is 50 years old. And it still sucks. Don't head straight to it, there are other fonts out there you know.


Celebrity spokespeople might no work out...