Chinese women, like me, prefer being fair skinned, to the point they even carry umbrella's around to shade their faces from the sun. I'm hiding in giant hats on the beach to avoid ten bazillion freckles, but they're just following their own ideas of style (pale being 'classier' than any orange spray on tan - can't we all agree that it is?).

Taking their target markets avoidance of sunlight to heart, Ponds demonstrate what Pond's white beauty UV protectant cream does - it hides you from the sun. I'd want some, if I didn't know any better and actually have to slap on spf 50 every day - UV protect creams are wussy, Swedish southern sun is not. ;) That said, this is a cute execution, printing extra long posters that fold over themselves - with the logo and Ponds packaging printed on the other side, to create a natural shadow.

Commercials: 

Youtube user ninaaldredge (*) is in trouble for posting the Draft/FCB recruitment video to youtube. She posted it there, and tipped adscam's George, to which she soon got an email response from Draft/FCB which she also sent to George, see: DRAFT/FCB'S RECRUITMENT VIDEO REARS ITS UGLY HEAD... AGAIN!

You should understand the context of this video before sending it anywhere. it's not top secret as we show this to our clients and suppliers, as well as potential recruits, clients and even other agencies. However, you should have asked my permission before you rip it off and posted it on a public blog to be ridiculed by people without knowing the context."

Here's a tip to Kestrel Lee who (allegedly) sent that email, just flag the video at youtube as "infringes my copyright" (which it does if Nina has no rights to post it) and don't email people about it, you're just making it worse. Though maybe that's the idea? Lets see how long this stays up for, flagged and removed in 5...4...3...

One doesn't usually book a single busposter (or "abri poster" as it's called in Dutch) - but that's exactly what Euro did for this one. This poster is at a tramstop where tram number 5 picks up creatives and suits from the four largest agencies in Amstelveen - a suburb of Amsterdam. They are either on their way home, or heading to the Bermuda triangle and a few drinks after work, quite likely hanging out with other ad-people. Either way, these ad-men and women wait here and the tram stop poster now speaks to them directly - want another job? Euro RSCG got help from JC Decaux so that they could make this one-time-and-place-only poster was placed on the ideal spot. Useless trivia: I used to wait for the tram at exactly this stop.

 

 

Agency: Euro RSCG Amsterdam
Joost van Praag Sigaar (Creative Director & CW)
Laurens Boschman (Creative Director & AD)

Commercials: 

Our challenge was to communicate the benefit of a PO Box without bad-mouthing street delivery.
Idea: A PO Box affords you the luxury of privacy that any other address can’t.

Agency: Saatchi & Saatchi SA
Creative Director: Rajesh Ranchod, Eric Frank
Copywriter:Gift Manganyi, Eve Sigalas

Commercials: 

'Photo by Sebastian Meyer/Getty Images
An outdoor office has sprung up in St James' Park, complete with watercoolers, Wi-Fi, a reception area, boardroom, creative room, work desk area and the occasional ducks wobbling across peoples desks. Anyone can come down for a meeting, or to brainstorm or simply just to sit at a nice hot desk in the sun. ;)

See more images of the outdoor office here on flickr. This little outdoor stunt is brought to you by Cake.

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