There has been recent news coverage about Google and Ebay preparing to launch a media exchange program that will help the declining ad sales in TV stations. However, what Google and Ebay don't tell readers is that their software somewhat forces TV stations to become transparent and "give" inventory away. Google and Ebay also take control of the inventory during the auction process.
However, there is another process that has already been developed. Spot Innovation developed a media exchange called Ad-Bid. Ad-bid was designed from a broadcaster's perspective from former TV station execs and sales directors. Also, Ad-bid allows the station to maintain control over the entire bidding process. It is just that not many know about this product because Google and Ebay take most of the headlines. If TV station general managers knew about this product, they Spot Innovation could potentially surpass the media giants.