"Everywhere's a catwalk" oh that's just perfect isn't it? I'm not leaving the house until someone invents a non-stinky and permanent way of removing hair off my legs, where I won't have to waste six minutes of every day with gobs of icky stinky cream that doesn't do much but irritate my skin. Gosh, sorry, I just hate veet.


Web agency Starring has joined forces with Fria Tidningen and created a website against FRA with the goal to sabotage the email traffic which the recently passed FRA-law now allows the Swedish National Defence Radio Establishment to read, or as they put it: "the right to intercept all internet exchange points that exchange traffic that crosses Swedish borders". (I guess it is best described as a mini-Echelon).

Swedish bloggers have been writing about this relentlessly since the discussions began, at one point creating a "blog-quake" where nearly every blog in Sweden was listed on the blog-trendgraph site Knuff.se was talking about FRA.

So Starring's response is a site called HejFRA! (Hello FRA) - where Swedes can fetch a nice little .sigfile to use in their emails, with the idea to "pollute" the data that FRA catches. (Much like those echelon sigfiles years ago, remember them?). You can generate new versions by the click of a button, here's the first one that I got

Hello FRA!
There's no reason to read my mails. I have nothing to do with the ETA, Devrimci Sol or al-Qaida. I've never Ibadat (عبادة) nor built carbombs, I barely know what бомба means. But thanks for your interest!

PS. - Terrorist attacks won't likely be planned over unencrypted emails. Sabotage the FRA law at

Creative posse at Starring: Fredrik Lundgren - Creative Director, Mattias Cederfeldt - Art Director,
Mia Robertsson - Copywriter, Marlene Hernbrand - Production leader, Johan Sahlen – Techical production leader.

Dear NatWest bank, I was never your customer.

Spam pretending to be from Natwest bank, rambling on with mindnumbing phrases like: "security and confidentiality are at the heart of Natwest Bankline. Your data (and your money) is protected by a number of technologies, including Secure Sockets Layer (SSL) encryption." then asking me to:"Please login to Natwest online banking using the link below and follow the instructions on the screen." ensures that I will never be your customer, even if I did move back to the UK.

These spams are really beginning to piss me off. Last week alone, I received exactly 467 of these stupid Natwest spams. And it hit me. Phishing spams kill brands. I could never trust a bank that allow their name to be abused in such a way.

So where is the IT-brand-brigade, whose job it is to ensure that the brand isn't sullied by internet bullies? To busy commenting on blogs and youtube I assume - I've seen so many "brand managing" tactics go that route. Stopping spam like these should be part of the online brand managing gig as well. Heck, get together with a bunch of other large banks, and form a taskforce that works on stopping all forms of phishing attempts and use that in your brand communication and I might even begin to trust banks again.

BBH China just launched a new print and outdoor campaign for WWF China. They tell us that in China, WWF suffers a misconception that they only protect pandas. The task was to create a campaign that will change this mindset. The result from BBH is the Pandas Series below.

Saving pandas is not our only mission.
The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population.
Take a closer look at what we do and where you can make a difference. www.wwfchina.

Forest :
Saving pandas is not our only mission.


Check this out: Devo are suing McDonald's over a happy meal doll. The toy, sports an "energy dome" hat, an orange jumpsuit, and plays a muffled song that sounds a bit like Devo's "Doctor Detroit", sporting the name "New Age Nigel". Damn, I WANT one! On re-listen, that song could also be Weird Al's "Dare To Be Stupid" - which is a parody of.... wait for it...Devo! Now I want it even more! I think we need a new word for what this toy is; It is Devolved from everything Devo. *boum-tsck!*
Devo however, are none to happy about this toy, Gerald Casale sums up how they were offended when chatting to the AP:

"They didn't ask us anything," Casale told Australian Associated Press. "Plus, we don't like McDonald's, and we don't like American Idol, so we're doubly offended."
Devo first began wearing the flower pot-resembling Energy Dome hats when they released their Freedom Of Choice album in 1980. Devo sell Energy Domes through their Club Devo site. The band have also worn the hats in numerous commercials over the years.
Considering the Energy Dome was originally a form of social criticism that mocked industrial and consumer culture, Casale told AAP he finds it ironic that McDonald's has used it.

Read more over at Club Devo: Are we McDevo?
Check out the toy, wearing his energy dome, angular glasses, orange jumpsuit and playing a song that is kinda devo-light: here (video) clubdevo.com.
Pitchfork: Devo Suing McDonald's Over Happy Meal Toy

To announce that "Ryska Posten" delivery services has changed cars, from gas-guzzlers to a hybrid Toyota fleet, Ad Agency KING attached little hamsters to the hubcaps. Not real hamsters, obviously - but little photographs that were weighed down with a bit of lead, inside a photograph of a hamsterwheel, thus when the car moves the hamster stays 'running' at the bottom of the wheel.

Kudos: Axel Isberg Art Director, Pontus Thorén copywriter, Ylva Abrahamsson project leader, photography by Niklas Alm.


Brian says "We lined a city block with six big carrots, then covered the town with antenna skewers for a local farmers' market. The images kind of speak for themselves." and indeed they do, looks like the whole town found new reason to be saying "chomp chomp, what's up doc?" all day long. Looks really cute with giant carrots on the street.


This double-page spread uses the gutter to fit the question "Stuck in a rut?". I've never understood why that would make me want to join the army though. Try; "You get to drive tanks!" Seems that the target market are just waiting for a way out of their non-career and into a "more exiting" one (read: it can kill you).


More gossip from the little birdies my friends. Is the fantastic Luxor highlighters campaign a scam ad? We do know that the agency who created them doesn't have the account. Oopsie!
Time of India reports;

LEO Burnett’s Grand Prix winning work at the Abbys 2008—Luxor Highlighters—seems headed for controversy. Though Leo Burnett’s work may have seen it winning a Grand Prix, Luxor is in fact Lowe India’s client. What’s even more interesting is that company officials appeared to be clueless about the body of work that Leo Burnett has showcased.

But here's a new twist, we get to hear directly from K.V. “Pops” Sridhar, Executive Creative Director at the "highlight Luxor" ad agency, Leo Burnett, sharing his thoughts about this and other 'legal scams' in the Mint Wall Street Journal/ business newspaper. (inside)