Partnership for a drug Free America - Brain on heroin - (1997) :30 (USA)

Partnership for a drug Free America - Brain on heroin - (1997) :30 (USA)

A new variant of "Brain on drugs" where this young lady now explains how your brain is an egg on heroin. This egg-demonstration never gets old.

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Diesel - Overcome the end - (1996) :60 (Sweden)

Diesel - Overcome the end - (1996) :60 (Sweden)

It's 1996 and all pants are shiny, even Diesel pants. But this ending isn't what you'd expect...

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Diesel - Magic 55 Keep clothes brighter - (1997) :60 (Sweden)

Diesel - Magic 55 Keep clothes brighter - (1997) :60 (Sweden)

Diesel takes us to Japan and the lovely lady here who will sell us a Magic 55 powder that keep clothes brighter. Because it's 1997 and Japan is cool and even their weird ads are cool so this is now the coolest of cool.

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Nissan - Pigeons (1997) - 0:60 (USA)

Nissan - Pigeons  (1997) - 0:60 (USA)
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Miller Lite - Dick - Product Test (1997) - 0:60 (USA)

Miller Lite - Dick - Product Test  (1997) - 0:60 (USA)

Dick does product testing.

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Tabasco - Mosquito (1997) - 0:30 (USA)

Tabasco - Mosquito  (1997) - 0:30 (USA)

A night on the porch, eating a pizza, killing the bugs.... The animatronic mosquito is quite nice.

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Comments about nike ads

sela Francis, would-be copywriter
Here comes another Nike ad, I thought. Slow motion telephoto shots
of athletes with quivering cheeks, supreme effort,pain, etc.Except it ended
with the McDonald's logo. Is Wieden & Kennedy selling off unused ads?
The interesting thing about ripoffs of Nike ads is that they cannot possibly
work. The genuine Nike ads seldom mention the word "Nike" usually
they just show the swoop at the end. Nike owns the "serious sport"

Adland: 
 

Paul Arden's Lecture at the D&AD

"Everybody probably does want to be good but not everybody are prepared to make the sacrifices it takes. To some people being nice, to be liked is important. There is equal merit in that too. But you must not confuse being good with being liked. There may be not one person in this room that truly wants to be great. Most of you have come here for a solution. The way to become good. I have to tell you that I have no such solution. I can't teach you anything. I can tell you, but you won't hear me. The only way to learn is through your own experiences and mistakes. There is no instant solution. But I can offer some guidelines that have helped me."

  • Doing a layout means having an Idea.
  • Ad Books: 
     

    Obsidian - "Egg" - (1996) :60 (UK/USA)

    Obsidian - "Egg" - (1996) :60 (UK/USA)

    "Your rules don't apply here" is the conclusion in this beautifully done moody masterpiece of adventure game advertising. I've never been so enticed to buy a game as this.

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    SENOKOT - "I feel Good" / 2nd nature - (1996) :30 (USA)

    SENOKOT - "I feel Good" / 2nd nature - (1996) :30 (USA)

    Oh dear.

    We were hoping for something better, once James Brown decided to sell out "I feel Good" to ads.

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