Start-up Company Competes with Media Giants

There has been recent news coverage about Google and Ebay preparing to launch a media exchange program that will help the declining ad sales in TV stations. However, what Google and Ebay don't tell readers is that their software somewhat forces TV stations to become transparent and "give" inventory away. Google and Ebay also take control of the inventory during the auction process.

However, there is another process that has already been developed. Spot Innovation developed a media exchange called Ad-Bid. Ad-bid was designed from a broadcaster's perspective from former TV station execs and sales directors. Also, Ad-bid allows the station to maintain control over the entire bidding process. It is just that not many know about this product because Google and Ebay take most of the headlines. If TV station general managers knew about this product, they Spot Innovation could potentially surpass the media giants.

Adland: 
HP photosmart
 

HP photosmart printer - Keeps Going & going - Escalator ad, Ambient

A little similar in thought to that Duracell keeps going and going escalator ad, in that these both keep going forever. Nice way to highlight for the punter that the paper & ink never runs out (really?) Sadly, I bet they wouldn't let this clever ad run here simply because it could be interpreted that way.

Commercials: 
 

H&R Block's My Super Sweet Refund Video Contest

It's tax season in the USA and there is less than two months to the deadline. H&R Block has created "Me and My Super Sweet Refund Video Contest" which launched January 25th at youtube.

"A lot of people talk about the big plans they have in mind for their refund, and here is their chance to showcase them in a unique and entertaining way," said Paula Drum, H&R Block's vice president of marketing, digital tax solutions. "Though the video contest doesn't begin until today, our sample videos were available for viewing starting Monday and within the first 24 hours more than 1.4 million views were recorded. This is a great start," stated Drum.

They are asking people to submit a 1-3 minute video describing how they plan to spend their tax refund while including the words "TaxCut Online" and "Super Sweet Refund." Submission deadline is this Wednesday, with voting beginning Friday - prizes include 5K in cash, an Apple MacBook and a Sony HD Handycam. The winner will also be featured on YouTube's homepage for one day in April.

Adland: 
 

72andSunny breaks new campaign for Cherry Coke and Cherry Coke Zero

Los Angeles, CA and Amsterdam, Holland-based ad agency 72andSunny is breaking a new TV commercial for Cherry Coke and Cherry Coke Zero today that will air throughout the U.S. market.

The agency is fresh off the heels of launching Microsoft’s Zune, and was charged with communicating the revamped look for the Cherry Coke brand. The new can design for Cherry Coke and Cherry Coke Zero is unveiled in the :30 second spot entitled “Downpour.”

Adland: 
 

Cherry Coke - Downpour - (2007) :30 (USA)

Cherry Coke - Downpour - (2007) :30 (USA)

"It's raining, it's pouring... and I love the rain"

Suddenly it's raining cherries.

 

Link Lust: Linking you - a-haaa...

 

Ford Mustang concept billboard, sadly impossible

People have been talking about this on adlist, and I've received a bunch of mails containing the images of Ian Hart's ford Mustang concept billboards, a few mails incorrectly stating that these ads were real and running right now because that's what they read on some random adblog out there.
Not the case.
(Here are posts that don't state it's a concept only: #1, #2, #3)

On Ian's concept page he writes:

"Constructed from GE Lexan semi-transparent resin, the billboard accurately blurs the scene behind it regardless of day , weather or season"

This seems like a great idea at first glance, but you know it's impossible....

Commercials: 
 

Aqua Teen Hunger Force / Adult Swim bomb scare press conference

Aqua Teen Hunger Force / Adult Swim bomb scare press conference

Peter Berdovsky, 27, and Sean Stevens, 28, were held on $2,500 cash bond each after they pleaded not guilty to placing a hoax device and disorderly conduct for a device found at a Boston subway station on 2-1-07.

 

Old lady and her Dew mashup creative credits.

Remember Sue Teller, the old lady and her mashup with the dew? She has her own myspace page with over 600 artist and musician friends (some really good ones too). She's been asked to go on the Tonight Show with Jay Leno, Ellen (as in Degeneres) show, and Indie 103.1 (LA's best indie radio station). Several radio stations have sampled the spot to introduce their mash up of the day - in short, the fictitious granny character created by 86 the Onions to sell soft drinks leads a more interesting life than you. Ouch.
Anyway, we like credits so we've updated the original post now that the cat is officially out of the bag.

Adland: 
 

Anti anorexia ad shows us what the anorexic see

Martin Stadhammar creative director at Grey Stockholm and Oskar Bård Director at Hobbyfilm in Stockholm got together and created a campaign for the national society called Anorexi/Bulimi-contact in hopes of raising aweness about the illness, and gathering donations to the Anorexi/Bulimi-contact soceity. (see inside)

Adland: 

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