Bob Giraldi has directed "History in the Making," a special cinema spot for Verizon, airing in select cities across the country. It's part of Verison's new community-support advertising campaign featuring J. Ivy, the New Age spoken-word poet, who encourages African-Americans to make history every day because "history is more than a memory; it's a movement, an act by certain individuals, who have found the ability to make time stand still."
"Bob captured more than the the powerful words of J. Ivy's work," said Lewis Williams, EVP/Chief Creative, Burrell Communications. "He captured the soul of the campaign."
"Watching J. Ivy work was watching an incredible young talent creating truly Black History, music history, contemporary history - and more," said Giraldi of the experience.
"We chose Bob Giraldi to direct this cinema spot for our campaign because he's a master at capturing raw energy," said Deirdre Robinson director of brand marketing at Verizon. "Bob's work was exceptional and he communicated the intensity of J. Ivy's passion and spirit."